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NBC Wins Sunday Among the Big 4 With LITTLE BIG SHOTS, SHADES OF BLUE Highs

By: May. 01, 2017
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NBC wins Sunday in 18-49 among the Big 4 nets with timeslot victories at 8, 9 and 10 p.m. for "Little Big Shots," "Chicago Justice" (tie) and "Shades of Blue." LITTLE BIG SHOTS (1.5/6 in 18-49, 8.7 million viewers overall from 8-9 p.m. ET) is the #1 show of the night in adults 18-49 on ABC, CBS, NBC or Fox. Jumps +25% versus its 1.2 in these prelim fast-affiliate ratings for last week's telecast in 18-49 and +15% versus its 1.3 in official nationals. Earns its 18-49 and total-viewer highs since March 26 (1.7 in 18-49, 9.8 million viewers overall).

In total viewers, grows +6% versus last week's 8.244 million in fast-affiliate ratings and +4% versus 8.397 in official nationals. Ranks #1 in the time period among the Big 4 nets in every key demographic (including a tie in men 18-34). Builds on its lead-in by +88% in 18-49 (1.5 vs. 0.8) and +3.7 million persons or +73% in total viewers (8.725 million vs. 5.042 million). Will add significant viewership via time-shifting and VOD -- this season, "LBS" is increasing by +20% in 18-49 rating going from L+SD to L+7 (from a 1.59 to a 1.91) and more than +1.3 million viewers overall (9.8 million to 11.1 million).

"Shades of Blue" (0.8/3 in 18-49, 4.6 million viewers overall from 10-11 p.m. ET): Captures its high 18-49 rating since March 26 (0.8), and its most-watched episode since March 12 (4.8 million). Wins the timeslot among the ABC, CBS and NBC dramas in adults 18-49 and every other key demo. Grows +14% week to week in adults 18-49 (0.8 vs. 0.7) and +10% in total viewers (4.556 million vs. 4.125 million). Will grow dramatically via time-shifting and VOD: The prior Sunday's "Shades of Blue" grew +71% in 18-49 (0.70 to 1.20) and more than +2.1 million viewers overall (4.1 million to 6.3 million) going from L+SD to L+3 Nielsens.The 18-49 increase of +0.50 of a point was the night's strongest L+3 lift on the Big 4 networks.In L+7 season to date, "Shades" is increasing by +83% in 18-49 rating so far this season going from L+SD to L+7 (from a 0.80 to a 1.46) and more than +2.7 million viewers overall (4.4 million to 7.2 million).


"Chicago Justice" (1.0/4 in 18-49, 6.0 million viewers overall from 9-10 p.m. ET): Is close to rounding up to a 1.1 (currently reporting a 1.04 in these prelim fast-affiliate ratings). Finishes #1 or tied for #1 in the timeslot among ABC, CBS, NBC and FOX in adults 18-49, adults 25-54 and all key adult-female demos. Equals its 18-49 high since March 12 (1.2) and locks up its best total-viewer result since that same date (6.4 million). Maintains 100% week to week in adults 18-49 (1.0 vs. 1.0) and grows +7% in total viewers (6.036 million vs. 5.632 million).Will grow substantially with time-shifted and VOD viewership -- in L+7 season to date, "Justice" has grown by +54% in 18-49 rating going from L+SD to L+7 (from a 1.07 to a 1.65) and +2.6 million viewers overall (6.1 million to 8.7 million).

NOTE: Primetime results are based on "live plus same day" data from Nielsen Media Research unless otherwise indicated.



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