NBC wins Monday night in total viewers, led by the #1 show of the night by that measure, "The Voice." NOTE: Primetime results are based on "live plus same day" data from Nielsen Media Research unless otherwise indicated.
"The Voice" (2.6/9 in 18-49, 12.2 million viewers overall from 8-10 p.m. ET): Is the #1 show of the night in total viewers. Despite this week's start of Daylight Saving Time and competition from ABC's "Bachelor" finale, grows week to week in total viewers (12.198 million vs. 12.004 million), retains 96% in 18-49 (2.6 vs. 2.7) and grows +13% among millennial viewers (1.7 vs. 1.5 among adults 18-34). Wins the time period over the "Bachelor" finale in total viewers, adults 25-54 and all key adult-male demos. Is up +24% versus what "The Voice" was averaging as it closed its prior cycle in 18-49 (2.6 vs. 2.1 for last fall's final four Monday episodes) and +20% in total viewers (12.198 million vs. 10.188 million). Grows +4% versus the third Monday episode of the prior cycle in total viewers (12.198 million vs. 11.783 million). Will add substantial viewership via time-shifting and VOD - last week's "Voice" generated the biggest L+3 lifts of the night in 18-49 (+0.58) and total viewers (+1.8 million viewers).
THE MARCH 6 "Voice" grew by +22% going from L+SD Nielsens to L+3 in 18-49 (from a from a 2.68 rating to a 3.26) and +1.8 million viewers overall (12.0 million to 13.8 million).
"Taken" (1.2/4 in 18-49, 5.7 million viewers overall from 10-11 p.m. ET): Maintains 100% week to week in 18-49 (1.2 vs. 1.2) and 95% in total viewers (5.7 million vs. 6.0 million), despite this week's special competition from "The Bachelor: After the Final Rose." Note that ABC's rating in the hour is up +50% week to week with this week's "Bachelor" competition in 18-49 (2.4 vs. 1.6 for "The Bachelor: The Women Tell All") while
ABC is up in the hour by +47% in total viewers (7.847 million vs. 5.347 million). Maintains 100% week to week in adults 25-54 and grows +11% in women 25-54 (2.1 vs. 1.9). Despite this week's "Bachelor" competition, maintains 100% versus NBC's average in the timeslot this season prior to "Taken" (1.2 vs. 1.2, L+SD non-sports) and grows +16% in total viewers (5.731 million vs. 4.929 million). Will add significant viewership via time-shifting and VOD - last week's "Taken" premiere grew +22% in 18-49 (1.19 to 1.45) and +1.5 million viewers overall (6.0 million to 7.5 million) going from L+SD to L+3 Nielsens
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