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NBC Wins Monday in 18 - 49 & Total Viewers; THE VOICE Ranks as No. 1 Show

By: Mar. 07, 2017
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NBC wins Monday night in adults 18-49 and total viewers with the #1 show of the night in both measures, "The Voice," and a 10-11 p.m. win in total viewers for "Taken."

"Taken" (1.3/5 in 18-49, 6.2 million viewers overall from 10-11 p.m. ET): Beats "The Bachelor: The Women Tell All" in total viewers (6.2 million vs. 5.4 million from 10-11 p.m.). Ties the "Bachelor" special in adults 25-54. Finishes within 0.3 of the slot lead in adults 18-49 (1.3 vs. 1.6 for the "Bachelor" special). Finishes within 0.3 of last week's premiere rating in 18-49 (1.3 vs. 1.6), and note:ABC's rating in the hour is up +167% week to week with last night's "Bachelor" competition in 18-49 (1.6 vs. 0.6 for "When We Rise, Part 1) and +108% in total viewers (5.436 million vs. 2.616 million). Despite last night's "Bachelor" competition, improves by +8% versus NBC's average in the timeslot this season prior to "Taken" (1.3 vs. 1.2, L+SD non-sports) and +27% in total viewers (6.246 million vs. 4.929 million). Will add significant viewership via time-shifting and VOD - last week's "Taken" premiere grew +23% in 18-49 (1.63 to 2.00) and +1.9 million viewers overall (7.5 million to 9.4 million) going from L+SD to L+3 Nielsens

"The Voice" (2.7/9 in 18-49, 12.1 million viewers overall from 8-10 p.m. ET): Is the #1 show of the night in 18-49 and total viewers. Scores the show's second-highest 18-49 rating for a Monday telecast since Oct. 24, 2016 (2.7), trailing over that span only last week's cycle 12 premiere (3.1). Wins the time period among the Big 4 networks in adults, men and women 18-49; adults, men and women 25-54; and total viewers. Delivers a +29% margin of victory versus last night's competition from ABC's penultimate week of "The Bachelor" in 18-49 (2.7 vs. 2.1 from 8-10 p.m.) and wins by +5.4 million persons or +80% in total viewers (12.097 million vs. 6.730 million). Is up +29% versus what "Voice" was averaging as it closed its prior cycle in 18-49 (2.7 vs. 2.1 for last fall's final four Monday episodes) and +19% in total viewers (12.097 million vs. 10.188 million). Is up +3% versus the second Monday episode of the prior cycle in total viewers (12.097 million vs. 11.723 million on Sept. 26, 2016). Will add substantial viewership via time-shifting and VOD - last week's "Voice" tied for the biggest 18-49 lift of the night in L+3, (+0.63). The Feb. 27 "Voice" grew by +20% going from L+SD Nielsens to L+3 in 18-49 (from a 3.15 rating to a 3.78) and +2.0 million viewers overall (13.0 million to 15.0 million).

In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.0/5 with an encore telecast; "Late Show with Stephen Colbert," 2.7/7; and ABC's "Jimmy Kimmel Live," 1.8/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3 with an encore; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.6/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.0/4 in metered-market households with an encore; CBS's "Late Late Show," 1.2/5. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 in 18-49 with an encore; "Late Late Show," 0.3/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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