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NBC Wins Monday Night Ratings for Third Time in Four Weeks

By: Aug. 21, 2018
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NBC Wins Monday Night Ratings for Third Time in Four Weeks  Image

NBC won Monday night among the Big 4 networks for the third time in four weeks. Note: The NBC station in Baltimore carried NFL preseason football.

"American Ninja Warrior" (1.0/5 in 18-49, 5.2 million viewers overall from 8-10 p.m. ET):

· Is close to rounding up to a 1.1 in 18-49 (currently reporting a 1.047 in these prelim fast-affiliate ratings).

· Is currently the #1 show of the night on the Big 4 networks in total viewers and #2 in 18-49.

· Is currently maintaining 100% week to week in 18-49 (1.0 vs. 1.0) and growing +2% in total viewers (5.162 million vs. 5.077 million), pending updates. It's the second straight week "Ninja" has grown in total viewers.

· Will add substantial viewership via time-shifting - last week's "Ninja" increased by +16% in 18-49 (from 1.01 rating to a 1.17) and +513,000 viewers overall (5.1 million to 5.6 million) going from "live plus same day" Nielsens to L+3.

· Upscale: "Ninja" generates a strong upscale audience, indexing at a 120 among adult 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

An encore telecast of "America's Got Talent" (0.6/4 in 18-49, 3.1 million viewers overall from 10-11 p.m. ET):

· Is currently tied for #1 in the timeslot among ABC, CBS and NBC in adults 18-49 versus original competition from CBS' "Elementary" and ABC's "The Proposal," pending updates

· Also currently ranks #1 or tied for #1 among those nets in adults, men and women 25-54; men and women 18-49; and men 18-34.

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.6/4 with an encore telecast; "Late Show with Stephen Colbert," 2.4/7 with an encore; and ABC's "Jimmy Kimmel Live," 1.9/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.4/2 with an encore; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.5/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households with an encore; CBS's "Late Late Show," 1.0/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.2/2 in 18-49 with an encore; "Late Late Show," 0.2/2 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.1/1 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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