NBC Wins Monday Night Among Big 4 Networks in Ratings for Adults 18-49

NBC ranks #1 for the night among the Big 4 networks in adults 18-49, winning six of six half-hours among those nets in 18-49 and total viewers. NBC stretches its nightlong margins versus last week to +67% in 18-49 (2.0 vs. 1.2 for #2 Fox) from last week's +50% (2.1 vs. CBS' 1.4) and in total viewers to +2.1 million persons (9.5 million vs. 7.4 million for #2 ABC) from the previous Monday's +828,000 (9.9 million vs. CBS' 9.1 million).

NOTE: ABC's ratings are subject to downward adjustment due to NFL coverage in the Kansas City market.

"The Voice" (2.0 rating in 18-49, 9.9 million viewers overall from 8-10 p.m. ET):

· Ranks as the #1 show of the night on the Big 4 networks in every key measure (including a tie with "Manifest" in men 18-34)

· Wins the two-hour time period among the Big 4 networks in every key measure.

· Maintains 100% of last week's season-premiere rating in 18-49 (2.0 vs. 2.0) to equal the show's highest Monday rating since March 19 (2.3)

· Grows +3% in total viewers over last week's debut (9.944 million vs. 9.663 million), making this the show's most-watched Monday telecast since April 2 (10.028 million).

· Tops "Dancing With the Stars" head to head by +122% in 18-49 (2.0 vs. 0.9).

· Will add substantial viewership via time-shifting and VOD - last Monday's "Voice" grew by +22% in 18-49 (from a 2.03 rating to a 2.47) and +1.8 viewers overall (9.7 million to 11.5 million) going from "live plus same day" Nielsens to L+3.

· Upscale: Last season, Monday's "Voice" delivered a solidly upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes.

"Manifest" (1.8 rating in 18-49, 8.5 million viewers overall from 10-11 p.m. ET):

· Win the timeslot among the ABC-CBS-NBC dramas in adults 18-49, adults 25-54, total viewers and most other key demos.

· Beats "The Good Doctor" in 18-49 by +50% (1.8 vs. 1.2) and "Bull" by +125% (1.8 vs. 0.8).

· Is the #2 show of the night on the Big 4 in 18-49, total viewers and most other key measures, behind only "The Voice."

· Ties "The Voice" as the #1 Big 4 show of the night in men 18-34.

· Tops NBC's average in the timeslot last season by +80% in 18-49 (1.8 vs. 1.0, L+SD non-sports) and +3.9 million persons or +85% in total viewers (8.481 million vs. 4.585 million).

· Will grow dramatically via time-shifting and VOD

o The prior week's "Manifest" increased by +68% in 18-49 (from a 2.16 rating to a 3.63) and +5.7 million viewers overall (10.4 million to 16.1 million) going from L+SD to L+3.

o The +5.7 million viewer lift in L+3 is a new record for an NBC series premiere

o It's also the #4 all-time biggest L+3 lift among all telecasts on broadcast and cable in measurement history behind premieres of "Roseanne" and "How to Get Away With Murder" and a December 2015 "Big Bang Theory."

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.9/5; "Late Show with Stephen Colbert," 2.9/8; and ABC's "Jimmy Kimmel Live," 2.0/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/4; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.4/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.3/5 in metered-market households; CBS's "Late Late Show," 1.2/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/4 in 18-49; "Late Late Show," 0.2/2.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.2/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

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