NBC has clinched a #1 finish for the fourth quarter of 2017 in the key primetime demographic of adults 18-49, marking the sixth consecutive year NBC has opened the new fall season with a fourth-quarter win. Through the season's opening 12 weeks, the network leads by a +33% margin, averaging a 2.4 rating versus a 1.8 for #2 Fox. It's the biggest advantage for any network at this point in the season in the 30-year history of Nielsen's current people-meter sample.
NBC has dominated the quarter, leading the Big 4 competition in every key ratings demographic - adults, men and women 18-34, 18-49 and 25-54. Excluding Fox's
WORLD SERIES weeks,
NBC has outrated every Big 4 network in adults 18-49 every week so far this season.
In total viewers,
NBC currently runs #2 and has narrowed CBS's lead to 614,000 persons (9.8 million vs. 9.2 million through 12 weeks). That virtually matches the deficit at this time last year (620,000), marking the two smallest
NBC deficits behind
CBS at this point in the season in the last 15 years (since 2002-03, 426,000 viewers).
NBC also leads the season in adults 18-49 counting entertainment programs only, scripted programs only and alternative programs only.
NBC's dominant primetime lineup this fall has been paced by the #1 primetime series in 18-49 and total viewers, "Sunday Night Football"; broadcast television's #2 series and #1 scripted series in 18-49, "This Is Us"; the #1 and #2 alternative series in both 18-49 and total viewers, the Monday and Tuesday editions of "The Voice"; and television's #2 comedy in 18-49, "Will & Grace."
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