NBC Wins First Four Weeks of the New Season in 18-49 Demo

NBC has won each of the first four weeks of the new season in 18-49 for the first time in 10 years (since 2002). NBC is up 24% versus the same week last year (2.6 vs. 2.1).

NBC has the second-biggest lead four weeks into the season of any network in nine years (0.4 of a point, NBC 3.1, CBS 2.7), behind only CBS's 0.5 margin in 2010, but otherwise best for any net since 2003.

NBC's 3.1 is its highest week-four season average in five years (since 2007).

NBC has been up versus last year in 18-49 and total viewers for each of the first four weeks of the season.

It's the first time in six years (since 2006) that NBC has been up versus the same week last year for each of the first four weeks of the season.

Counting the last three weeks of the 2011-12 broadcast year, NBC has now won seven weeks in a row in 18-49, its longest streak since the summer of 2008. NBC has also been #1 or tied for #1 among ABC, CBS, NBC and Fox for 11 of the last 13 weeks.

Here are "live plus same day" averages for Week 4...

Week 4 Adults 18-49 vs. Same Week Last Year
Net...Week 4 2011... Week 4 2012...Diff
NBC...2.1...2.6...Up 24%
CBS...2.6...2,5...Down 4%
ABC...2.3...2.1...Down 9%
Fox...3.0...1.6...Down 47%

Week 4 Total Viewers vs. Same Week Last Year Net...Week 4 2011... Week 4 2012...Diff
NBC...6.371 million ...7.492 million...Up 18%
CBS...10.621 million...10.332 million...Down 3%
ABC...8.627 million ...7.987 million...Down 7%
Fox...9.029 million ...5.542 million...Down 39%

In adults 18-49, NBC's schedule includes the season's:

* #1 show, "Sunday Night Football."

* #1 unscripted shows, the Monday "Voice" (#4 overall).

* #1 new series, "Revolution" tied for #6 overall).

* #1 new comedy, "Go On."

* #1 Friday series, "Grimm."

Rankings exclude football pre- and post-game shows.

NBC is up versus the first four weeks of last season by 19 percent (3.1 vs. 2.6) and is also up 12 percent year to year in total viewers (8.4 million vs. 7.5 million). NBC is the only network among ABC, CBS, NBC and Fox that's up versus last year's four-week averages in either category.

Here are "most current" season averages thru four weeks...

Adults 18-49 vs. First Four Weeks of the Season Last Year
Net...Four Weeks 2011... Four Weeks 2012...Diff
NBC...2.6...3.1...Up 19%
CBS...3.3...2,7...Down 18%
ABC...2.7...2.4...Down 11%
Fox...3.2...2.4...Down 25%

Total Viewers vs. First Four Weeks of the Season Last Year
Net...Four Weeks 2011... Four Weeks 2012...Diff
NBC...7.501 million ...8.431 million...Up 12%
CBS...12.710 million...11.320 million...Down 11%
ABC...9.533 million ...8.771 million...Down 8%
Fox...8.676 million ...6.511 million...Down 25%

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