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NBC Wins 18-49 Rating for Second Week of New Season

By: Oct. 09, 2012
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NBC has finished #1 in 18-49 rating for the second week of the new season, averaging a 2.8 rating to top #2 CBS and its 2.4. It's the first time NBC's has won either week 1 or week 2 outright in nine years (since 2003). (NBC tied ABC for #1 in week 1 and week 2 in 2007 -- ABC had slight edges in 18-49 viewers both weeks.)

NBC is up versus week two last year by 17 percent (2.8 vs. 2.4) and is also up 6 percent year to year in total viewers (7.5 million vs. 7.1 million). NBC is the only network among ABC, CBS, NBC and Fox that's up versus last year's second week in either category (or 18-34 or 25-54).

NBC went from tied for #3 in week 2 last year to #1 this year. In premiere week, NBC went from #4 in 18-49 last year to #1 this year and in season-to-date averages, NBC was #4 through two weeks last year and #1 this year.

This is NBC's top-rated week 2 in 18-49 in four years (since 2008).

In adults 18-49, NBC's schedule included the week's:

* #1 show of the week, "Sunday Night Football."

* #1 unscripted shows of the week, the Monday "Voice" (#3 overall)

* #1 new series, "Revolution."

* #1 new comedy (tied), "Go On."

Rankings exclude football pre- and post-game shows.

Adults 18-49 vs. 2nd Week Last Year
Net...2nd Week 2011... 2nd Week 2012...Diff
NBC...2.4...2.8...Up 17%
CBS...3.2...2.4...Down 25%
ABC...2.4...2.0...Down 17%
Fox...2.8...2.1...Down 25%

Total Viewers vs. 2nd Week Last Year
Net...2nd Week 2011...2nd Week 2012...Diff
NBC...7.091 million ...7.511 million...Up 6%
CBS...12.239 million...10.408 million...Down 15%
ABC...8.666 million ...7.717 million...Down 11%
Fox...7.389 million ...5.287 million...Down 28%

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