NBC UNIVERSO, the modern entertainment and sports cable channel for Latinos, delivered double digit growth vs. prior season among total viewers (+35%) and adults 18-49 (+36%) according to Nielsen. Season over season, the network has averaged 65,000 total viewers and 38,000 adults 18-49, where it ranks as the fastest growing Spanish-language cable entertainment network during Monday-Sunday primetime. For the 2015-2016 season, NBC UNIVERSO grew by double digits (+19%) during Monday through Sunday Total Day. Season over season, NBC UNIVERSO has delivered consistent gradual growth during each quarter of the season among adults 18-34 and adults 18-49.
NBC UNIVERSO's 2015-16 schedule has included season one of "The Walking Dead en Español" which finished as the highest-rated scripted entertainment series since network launch (76,000 adults 18-49). Original scripted-series "El Vato" its debut season with 43,000 adults 18-49 (+23% vs. prior 4-wk before its premiere (vs. 35K). Season five premiere of celeb-reality "Larrymania" in July averaged 95,000 adults 18-49, ranking as the highest-rated premiere (non-sports) since network launch, among adults 18-49.
On the sports front, Liga MX Final in May delivered highest average ever with 808,000 total viewers and tied for highest adults 18-49 delivery ever with 507,000. Rio Olympics performance positioned
NBC UNIVERSO as the # 1 Spanish-language cable network from 4pm to 7pm, eight times among adults 18-49 and five times among total viewers during a 17-day stretch, marking its best delivery in the time period since its launch in February of 2015.
Source: Nielsen, 9/21/15-9/18/16 vs. 9/22/14-9/20/15, strict dayparts used for M-Su 7-12am & M-Su 6a-2a. Based on L+SD, A18-49 & P2+. Hispanic cable entertainment = UNVSO , GALA, DSE, DFAM).
About
NBC UNIVERSO:
NBC UNIVERSO (www.nbcuniverso.com) is a modern entertainment and sports cable channel for Latinos, bringing edgy programming and the world's top sports franchises to more than 40 million households in the U.S. As one of the most widely available modern cable channels for U.S. Latinos,
NBC UNIVERSO delivers a thrilling mix of exclusive sports action - including FIFA World Cup™, NASCAR Mexico Series, NFL, Premier League and The 2016 Rio Olympics - along with hit series, blockbuster movies, music, and must-see live events on TV, online and mobile devices.
NBC UNIVERSO is part of NBCUniversal
Telemundo Enterprises, a division of NBCUniversal (www.nbcuniversal.com), one of the world's leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation (www.comcastcorporation.com).
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