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NBC Tops Monday Night Ratings with THE VOICE and MANIFEST

By: Oct. 09, 2018
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NBC Tops Monday Night Ratings with THE VOICE and MANIFEST  Image

NBC currently ranks #1 for the night among the Big 4 networks in adults 18-49, total viewers and every other key measure, winning six of six half-hours among those nets in 18-49 and total viewers, pending updates.

NBC's "The Voice" and "Manifest" are currently the #1-2 shows of the night on the Big 4 in every key measure.

NOTE: The NBC station in New Orleans and the ABC station in Washington, D.C. carried NFL football.

"The Voice" (2.0 rating in 18-49, 9.7 million viewers overall from 8-10 p.m. ET):

· Currently ranks as the #1 show of the night on the Big 4 networks in adults 18-49, total viewers and most other key measures.

· Is currently winning the two-hour time period among the Big 4 networks in every key measure, pending updates.

· Is currently maintaining last week's 2.0 in these prelim fast-affiliate ratings and 95% of last week's 2.1 in official nationals.

· In total viewers, Is currently retaining 98% of last week's fast-affiliate 9.944 million and 97% of last week's official-national 10.058 million.

· Is currently topping "Dancing With the Stars" head to head by +82% in 18-49 (2.0 vs. 1.1 from 8-10 p.m.).

· Is currently up +25% versus what the show was averaging at the end of last season through the May sweep in 18-49 (2.0 vs. 1.6) and in total viewers is up +13% (9.725 million vs. 8.640 million).

· Will add substantial viewership via time-shifting and VOD - last Monday's "Voice" grew by +18% in 18-49 (from a from a 2.06 rating to a 2.44) and more than +1.5 viewers overall (10.1 million to 11.6 million) going from "live plus same day" Nielsens to L+3.

· Upscale: Last season, Monday's "Voice" delivered a solidly upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes.

"Manifest" (1.7 rating in 18-49, 7.8 million viewers overall from 10-11 p.m. ET):

· Is currently winning the timeslot among the ABC-CBS-NBC dramas in adults 18-49, adults 25-54, total viewers and all other key measures, pending updates.

· Is currently topping "The Good Doctor" in the timeslot in 18-49 by +42% (1.7 vs. 1.2) and "Bull" by +143% (1.7 vs. 0.7).

· Is currently the #2 show of the night on the Big 4 in 18-49, total viewers and most other key measures, behind only "The Voice."

· Is currently the #1 Big 4 show of the night in men 18-34 and tied with "The Voice" as the #1 show on those nets in adults 18-34.

· Is currently running within 0.1 of last week's 18-49 rating (1.7 vs. 1.8) and retaining 93% in total viewers (7.843 million vs. 8.448 million).

· Tops NBC's average in the timeslot last season by +70% in 18-49 (1.7 vs. 1.0, L+SD non-sports) and +3.3 million persons or +71% in total viewers (7.843 million vs. 4.585 million).

· Will grow dramatically via time-shifting and VOD -- the prior week's "Manifest" increased by +77% in 18-49 (from a 1.77 rating to a 3.13) and +5.5 million viewers overall (8.4 million to 14.0 million) going from L+SD to L+3, for the biggest lifts of the night in 18-49 rating and total viewers.

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.1/6; "Late Show with Stephen Colbert," 2.0/6 with an encore; and ABC's "Jimmy Kimmel Live," 2.0/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.4/3; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.5/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/5 in metered-market households with an encore; CBS's "Late Late Show," 1.0/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 in 18-49 with an encore; "Late Late Show," 0.2/2 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/4 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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