NBC ties for #1 among the Big 4 networks Sunday night in adults 18-49 and adults 25-54, led by the #1 Big 4 telecast of the night in those and most other key measures, "Little Big Shots."
"Little Big Shots" (1.6/6 in 18-49, 9.9 million viewers overall from 8-9:01 p.m. ET): Is the #1 primetime show of the night on the Big 4 in adults 18-49, adults 25-54 and most other key demos.
Is extremely close to rounding up to a 1.7 (currently reporting a 1.648 in these prelim fast-affiliate ratings). Is virtually matching its prior original telecast in 18-49 (1.6 vs. 1.7 on April 17, pending updates), despite running an encore in this slot last week.
Builds by +100% on its lead-in from an encore "LBS" in 18-49 (1.6 vs. 0.8) and +99% in total viewers (9.9 million vs. 5.0 million). Is up +60% versus NBC's time-period average this season prior to "LBS," excluding sports and
THE GOLDEN GLOBES in 18-49 (1.6 vs. 1.0, L+SD) and +130% in total viewers (9.884 million vs. 4.290 million).
Will grow substantially via time-shifting and VOD - "LBS" has increased by +22% this season in 18-49 rating (from a 2.22 to a 2.70) and 1.9 million viewers overall (12.5 million to 14.4 million) going from L+SD to L+7.
"The Carmichael Show" (1.0/3 in 18-49, 4.6 million viewers overall from 9:01-9:30 p.m. ET): Is currently up +43% week to week in 18-49 (1.0 vs. 0.7) and up +29% in total viewers (4.562 million vs. 3.549 million), pending updates.
Ranks #2 in the time period among the Big 4 networks in total viewers and tied for #2 in men 18-49, women 18-49 and adults 25-54.
Is currently running within 0.1 of #1 among those networks in adults 18-49 (1.0 vs. 1.1 each for
CBS and
FOX in the half-hour).
Will grow with time-shifted viewing and VOD -- the prior week's "Carmichael" increased by +18% in 18-49 going from L+SD to L+3 (0.71 to 0.84) and 410,000 persons in total viewers (3.5 million to 4.0 million).
"Crowded" (0.8/2 in 18-49, 3.2 million viewers overall from 9:30-10 p.m. ET): Is up +14% week to week in 18-49 (0.8 vs. 0.7) and up +8% in total viewers (3.239 million vs. 2.996 million).
Retains 91% of its lead-in in women 18-49 (1.0 vs. 1.1) and 100% in women 18-34 (0.6 vs. 0.6).
Ties for #2 in the half-hour among the Big 4 in adults 18-34 and men 18-34.
Will add substantial viewership via time-shifting and VOD -- the previous week's "Crowded" increased by +26% in 18-49 going from L+SD to L+3 (0.70 to 0.88) and 552,000 persons in total viewers (3.0 million to 3.5 million) going from L+SD to L+7.
"Dateline NBC" (1.0/3 in 18-49, 5.5 million viewers overall from 10-11 p.m. ET): Grows +11% week to week in 18-49 (1.0 vs. 0.9) and +29% in total viewers (5.525 million vs. 4.287 million).
Wins the hour among ABC,
CBS and
NBC in the key news demo of adults 25-54, as well as total viewers, men 25-54, women 25-54 and men 18-49
Ties for #1 in the slot among those nets in adults 18-49.
Will add significant viewership via time-shifting - Sunday's "Dateline NBC" has increased by +19% this season in 18-49 rating (from a 1.09 to a 1.30) and 720,000 viewers overall (5.4 million to 6.2 million) going from L+SD to L+7).
Upscale: Sunday's "Dateline" is generating a solid upscale audience, indexing at a 111 among adults 18-49 living in home with $100K+ incomes ("most current," including L+3).
An encore telecast of "Little Big Shots" averaged a 0.8/3 in 18-49 and 5.0 million viewers overall from 7-8 p.m.
NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
Image courtesy of NBC
Comments
To post a comment, you must
register and
login.
