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NBC Ties For #1 In 18-49 For The Primetime Week of 4/16-4/22

By: Apr. 24, 2018
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NBC Ties For #1 In 18-49 For The Primetime Week of 4/16-4/22  Image

NBC has tied for #1 in ratings results for the primetime week of April 16-22, according to "live plus same day" figures from Nielsen Media Research.

Pacing NBC's week were three editions of "The Voice," each of which ranked in the top 10 among primetime programs on ABC, CBS, NBC and Fox. Joining that trio in the top 30 were "Law & Order: SVU," all three "Chicago" dramas and "Good Girls."

Monday's "Voice" tied for #4 for the week, the Tuesday and Wednesday editions both earned #8 rankings, "SVU" tied for #11, "Chicago Fire" and "Chicago Med" were knotted at #17, "Chicago Fire" tied for #23 and "Good Girls" tied for #28.

For the week, NBC averaged a 0.9 rating in adults 18-49, to tie ABC and CBS for the week's top spot. In addition to its share of the 18-49 lead, NBC tied for #1 in adult 25-54.

In adults 18-49, NBC is dominating the current primetime season, with leads over #2 CBS of +0.7 of a rating point or +44% (2.3 vs. 1.6). The +44% advantage is the best for any #1 network at this point in the season in the 30-year history of Nielsen's current people-meter sample.

Season to date, NBC is also running #1 among ABC, CBS, NBC and FOX in every other key ratings measure, including total viewers, for the first time since 2001-02. Excluding all sports, NBC is running closer to CBS at this point in the season in total viewers than it's been in 15 years, since 2002-03 (currently within 1.6 million total viewers of CBS excluding sports, best since the gap was 688,000 in 2002-03).

Counting entertainment programming only, NBC leads the season in adults 18-49, and also ranks #1 or tied for #1 among the Big 4 in adults 25-54, men 18-49, women 18-49 and women 25-54.

Weekly ratings are "live plus same day" figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

Week 30 Averages

Adult 18-49 Rating, "live plus same day," April 16-22

ABC...0.9

NBC...0.9

CBS...0.9

Fox...0.8

CW...0.4

Total Viewers

CBS...6.7 million

NBC...4.8 million

ABC...4.4 million

Fox...3.0 million

CW...1.2 million

Season-to-Date Averages

Adult 18-49 Rating, "Most Current"

NBC...2.3

CBS...1.6

Fox...1.5

ABC...1.5

CW...0.6

Total Viewers

NBC...9.3 million

CBS...9.0 million

ABC...6.1 million

Fox...5.1 million

CW...1.7 million

NBC highlights for the week of April 16-22:

Monday

NBC won Monday night in total viewers among the Big 4 networks for a tenth consecutive week and for a ninth time in ten weeks in 18-49.

"The Voice" (1.8/7 in 18-49, 9.4 million viewers overall from 8-10:01 p.m. ET) finished as the #1 show of the night in 18-49 and total viewers. For its 8-10 p.m. timeslot, "The Voice" topped "American Idol" head to head by a +29% margin in 18-49 (1.8 vs. 1.4) and in total viewers by +2.4 million persons or +34% (9.4 million vs. 7.0 million).

"Live Plus Three Day" Ratings: "Voice" increased by +20% in 18-49 (from a 1.78 rating to a 2.13) and more than +1.3 million viewers overall (9.4 million to 10.7 million) going from "live plus same day" Nielsens to L+3.

"Live Plus Seven Day" Ratings: Monday's "The Voice" has grown by +25% in 18-49 rating going from L+SD to L+7 (from a 2.16 to a 2.71) and more than +1.9 million viewers overall (10.5 million to 12.4 million). When projected 35-day non-linear viewing is included, the "Voice" 18-49 rating increases to a 3.44.

Upscale: "The Voice" is delivering a solid upscale audience, generating a 108 index among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, according to "most current" Nielsens, including L+3).

"Good Girls" (0.9/4 in 18-49, 4.2 million viewers overall from 10:01-11 p.m. ET) tied as the #1 scripted show of the night on the Big 4 in 18-49 networks in 18-49 and won the 10 p.m. hour among the ABC, CBS and NBC dramas in adults 18-49, as well as every other key demographic (including a tie in men 18-49).L+3:"Good Girls" grew by +37% in 18-49 (0.92 to 1.26) and more than +1.0 million viewers overall (4.2 million to 5.3 million) going from L+SD to L+3 Nielsens. L+7: "Good Girls" has increased by +47% in 18-49 rating going from L+SD to L+7 (from a 1.09 to a 1.50) and more than +1.7 million viewers overall (4.6 million to 6.4 million). When projected 35-day non-linear viewing is included, the "Good Girls" 18-49 rating increases to a 2.76.

Tuesday

"The Voice" (1.5/6 in 18-49, 8.4 million viewers overall from 8-9:01 p.m. ET) ranked #2 among the Big 4 networks in the hour in all key demographics (including a tie in men 25-54) and move into first place for the 8:30-9 p.m. half-hour in adults 18-49 by a +23% margin (1.6 vs. 1.3 for ABC's second-place "Alex, Inc."). L+3: "The Voice" grew by +18% in 18-49 (1.53 to 1.80) and more than +1.1 million viewers overall (8.4 million to 9.5 million) going from L+SD to L+3 Nielsens. L+7: Tuesday's "Voice" has increased by +25% in 18-49 rating going from L+SD to L+7 (from a 2.04 to a 2.54) and +1.9 million viewers overall (10.2 million to 12.1 million). With the addition of projected 35-day non-linear ratings, the Tuesday "Voice" 18-49 figure grows to a 3.31.

"Rise" (0.8/3 in 18-49, 4.2 million viewers overall from 9:01-10 p.m. ET) maintained a steady 0.8 rating in adults 18-49 for a fourth consecutive telecast while ranking #2 in the timeslot in total viewers and tied for #1 among the Big 4 networks in men 18-34. L+3: "Rise" increased by +32% in 18-49 (0.76 to 1.00) and +1.0 million viewers overall (4.2 million to 5.2 million) going from L+SD to L+3 Nielsens. L+7: "Rise" has grown by +53% in 18-49 rating (from a 0.98 to a 1.50) and more than +1.9 million viewers overall (4.9 million to 6.8 million) going from L+SD to L+7. Upscale: "Rise" is generating a strong upscale audience, indexing at a 123 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, "Rise" is indexing at a 137 and ranks #13 among primetime series on the Big 4 networks.

"Chicago Med" (1.2/5 in 18-49, 6.3 million viewers overall from 10-11 p.m. ET) scored a four-week high in 18-49, with the show's top rating since March 20 (1.2). "Med" tied as the #1 drama of the night in 18-49 and won the time period among the ABC, CBS and NBC dramas by a +50% margin in adults 18-49 (1.2 vs. 0.8 for CBS' "NCIS: New Orleans"). "Med" stayed undefeated in the timeslot when in original this season versus regular ABC and CBS competition in 18-49, finishing #1 or tied for #1 versus that competition with 16 of 16 first-run telecasts (L+SD). L+3: "Med" grew by +54% in 18-49 (1.15 to 1.77) and +3.0 million viewers overall (6.3 million to 9.3 million) going from L+SD to L+3 Nielsens. L+7: "Med" is increasing by +72% in 18-49 rating going from L+SD to L+7 (from a 1.28 to a 2.20) and +3.9 million viewers overall (6.9 million to 10.8 million). When projected 35-day non-linear viewing is included, the "Med" 18-49 rating increases to a 2.95.

Wednesday

NBC won the night among the Big 4 nets in total viewers, with the net's highest Wednesday average (7.2 million), excluding Olympics, since Nov. 29, 2017 (7.7 million).

"The Voice" (1.5/6 in 18-49, 8.4 million viewers overall from 8-9 p.m. ET) ranked as the #1 show of the night in total viewers, winning the 8 p.m. hour over "Empire" and "Survivor." "The Voice" grew +7% of the comparable telecast during the prior cycle in 18-49 (1.5 vs. 1.4 from 9-10 p.m. on Wednesday, Nov. 15, 2017) and +9% in total viewers (8.4 million vs. 7.7 million). L+3: "The Voice" increased by +18% in 18-49 (1.46 to 1.72) and +1.1 million viewers overall (8.4 million to 9.5 million) going from L+SD to L+3 Nielsens.

"Law & Order: Special Victims Unit" (1.4/5 in 18-49, 6.6 million viewers overall from 9-10 p.m. ET) jumped +27% week to week in 18-49 (1.4 vs. 1.1) and +1.2 million persons or +21% in total viewers (6.6 million vs. 5.4 million), to win the 9 p.m. hour among the Big 4 networks in adults 18-49 and total viewers. "SVU" equaled the show's 18-49 high since Nov. 29, 2017 (1.5) and delivered its most-watched episode since Feb. 7 (6.641 million). L+3: "SVU" grew +46% in 18-49 (1.36 to 1.98) and more than +2.1 million viewers overall (6.6 million to 8.7 million) going from L+SD to L+3 Nielsens. L+7: "SVU" has grown by +73% this season in 18-49 rating going from L+SD to L+7 (from a 1.29 to a 2.23) and +2.9 million viewers overall (6.0 million to 8.9 million). When projected 35-day non-linear viewing is included, the "SVU" 18-49 rating increases to a 3.42.

"Chicago P.D." (1.2/5 in 18-49, 6.6 million viewers overall from 10-11 p.m. ET) grew +9% week to week in 18-49 (1.2 vs. 1.1) and +12% in total viewers (6.6 million vs. 5.9 million), to win the timeslot among the ABC-CBS-NBC dramas in adults 18-49, adults 25-54, total viewers and every other key measure. "P.D." delivered margins of +33% in 18-49 (1.2 vs. 0.9 for CBS' #2 "Criminal Minds" season finale) and +1.2 million persons in total viewers (6.6 million vs. 5.4 million for "Criminal Minds"). "P.D." has now won the slot or tied for #1 versus regular ABC and CBS competition with its last 36 straight original telecasts in adults 18-49 (L+SD), extending back to October 2016. L+3: "P.D." grew by +57% in 18-49 (1.20 to 1.88) and +3.1 million viewers overall (6.6 million to 9.7 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night in 18-49 rating and total viewers. L+7: "Chicago P.D." is increasing by +88% in 18-49 rating this season going from L+SD to L+7 (from a 1.21 to a 2.27) and more than +4.1 million viewers overall (6.4 million to 10.6 million). With the addition of projected 35-day non-linear ratings, the "P.D." figure grows to a 3.00.

Thursday

Superstore" (0.8/4 in 18-49, 2.8 million viewers overall from 8-8:31 p.m. ET):

Finished within 0.1 of the prior week's rating in 18-49 (0.8 vs. 0.9), retained 100% in adults 18-49 (0.5 vs. 0.5) and grew in women 18-34 (0.6 vs. 0.5). L+3: "Superstore" increased by +49% in 18-49 (0.80 to 1.19) and +811,000 viewers overall (2.8 million to 3.6 million) going from L+SD to L+3 Nielsens. L+7: "Superstore" is growing by +54% in 18-49 rating going from L+SD to L+7 (from a 1.06 to a 1.63) and more than +1.2 million viewers overall (3.8 million to 5.1 million). When projected non-linear 35-day viewing is included, the "Superstore" 18-49 rating increases to a 2.80. Upscale: "Superstore" is delivering a strong upscale audience, indexing at a 122 among adults 18-49 in $100K+ homes.

"A.P. Bio" (0.6/3 in 18-49, 1.9 million viewers overall from 8:31-9 p.m. ET) maintains 100% week to week in 18-49 (0.6 vs. 0.6), maintaining its 18-49 rating for a fourth-straight week and continuing to run within 0.1 in 18-49 of the show's rating for its regular-slot 8:30 premiere of seven weeks earlier (0.7 on March 1).L+3: "A.P. Bio" grew by +37% in 18-49 going from L+SD to L+7 (0.62 to 0.85) and +541,000 viewers overall (1.9 million to 2.4 million). L+7: "A.P. Bio" is increasing by +49% in 18-49 rating going from L+SD to L+7 so far this season (from a 0.81 to a 1.21) and +946,000 viewers overall (3.0 million to 4.0 million). With the addition of projected 35-day non-linear ratings, the "A.P. Bio" figure grows to a 2.19. Upscale: "A.P. Bio" is generating a strong upscale audience, indexing at a 126 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, "A.P. Bio" is indexing at a 148 and ranks #4 among primetime series on the Big 4 networks.

An encore telecast of "Will & Grace" averaged a 0.4/2 in 18-49 and 1.7 million viewers overall from 9-9:30 p.m. ET.

"Champions" (0.4/2 in 18-49, 1.6 million viewers overall from 9:30-10 p.m. ET) maintained 100% week to week in 18-49 (0.4 vs. 0.4) and 97% in total viewers (1.6 million vs. 1.7 million), while also retaining 100% of this week's 18-49 lead-in and growing in adults, men and women 18-34. L+3: "Champions" increased by +26% in 18-49 (0.43 to 0.54) and +295,000 viewers overall (1.6 million to 1.9 million) going from L+SD to L+3 Nielsens. L+7: "Champions" has increased by +37% in 18-49 rating going from L+SD to L+7 (0.62 to a 0.85) and +622,000 viewers overall (2.4 million to 3.0 million). Upscale: "Champions" generates a solid upscale audience, indexing at a 119 among adult 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, "Champions" is indexing at a 139 and ranks #7 among primetime series on the Big 4 networks.

"Chicago Fire" (1.0/4 in 18-49, 5.4 million viewers overall from 10-11 p.m. ET) retained 100% week to week in 18-49 (1.0 vs. 1.0), despite competition this week from ABC's "Scandal" series finale, and ranked #1 in the timeslot among the ABC, CBS and NBC dramas in men 18-49 and men 18-34 (tie). L+3: "Fire" grew by +77% in 18-49 (0.98 to 1.73) and +3.4 million viewers overall (5.4 million to 8.8 million) going from L+SD to L+3, for the biggest L+3 lift of the night on the Big 4 in 18-49 percentage. L+7: "Chicago Fire" is growing by +95% in 18-49 rating (from a 1.11 to a 2.16) and more than +4.1 million viewers overall (6.4 million to 10.6 million) going from L+SD to L+7. With the addition of projected 35-day non-linear ratings, the "Fire" figure increases to a 2.87 in 18-49.

Friday

"Blindspot" (0.5/3 in 18-49, 2.7 million viewers overall from 8-9 p.m. ET) tied for #1 in the timeslot among the Big 4 networks in women 18-34. With its first telecast in three weeks, "Blindspot" finished within 0.1 of its prior telecast in 18-49 (0.5 vs. 0.6 on March 30) and retained 93% in total viewers (2.7 million vs. 2.9 million). L+7: "Blindspot" is increasing by +94% in 18-49 rating going from L+SD to L+7 (from a 0.65 to a 1.26) and +2.1 million viewers overall (3.4 million to 5.5 million). When projected 35-day non-linear viewing is included, the "Blindspot" 18-49 rating grows to a 2.01. Upscale: "Blindspot" is generating a strong upscale audience, indexing at a 116 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

"Dateline NBC" (0.7/3 in 18-49, 1.0 in adults 25-54, 4.0 million viewers overall from 9-11 p.m. ET) equaled the show's high for a Friday edition since Jan. 12 in 18-49 (0.8 from 10-11 p.m.), growing +17% week to week in 18-49 (0.7 vs. 0.6). For its second hour from 10-11 p.m., "Dateline" ranked #1 among ABC, CBS and NBC in adults, men and women 18-49 and adults, men and women 25-54. From its first half-hour to it fourth, "Dateline" grew by +60% in 18-49 (0.5 to 0.8), +50% in 25-54 (0.8 to 1.2) and +29% in total viewers (3.4 million to 4.4 million). L+3: The prior Friday's "Dateline" increased by +27% in 18-49 (0.64 to 0.81) and +757,000 viewers overall (4.2 million to 5.0 million) going from L+SD to L+3 Nielsens. L+7: Friday's "Dateline" is growing by +36% this season in 18-49 rating (from a 0.83 to a 1.13) and more than +1.2 million viewers overall (4.7 million to 5.9 million) going from L+SD to L+7. Upscale: Friday's "Dateline" is delivering a solid upscale audience, indexing at a 113 among adults 18-49 in $100K+ homes

Saturday

NBC Sports' 8:07-11:02 p.m. ET coverage of Stanley Cup Playoff hockey, featuring the Toronto Maple Leafs at the Boston Bruins (0.6/3 in 18-49, 1.9 million viewers overall) tied for #1 for the night among the Big 4 networks in adults 18-49

Sunday

"Dateline NBC" (0.6/3 in 18-49, 0.9 in 25-54, 3.9 million viewers overall from 7-8 p.m. ET) maintained 100% week to week in 18-49 (0.6 vs. 0.6), 100% in 25-54 (0.9 vs. 0.9) and 97% in total viewers (3.9 million vs. 4.0 million). L+7: Last season, Sunday's "Dateline" increased by +18% in 18-49 rating going from L+SD to L+7 (0.83 to a 0.98) and +544,000 viewers overall (4.9 million to 5.5 million).Upscale: Sunday's "Dateline" is indexing at a 118 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

"Little Big Shots" (0.8/3 in 18-49, 5.9 million viewers overall from 8-9 p.m. ET) retained 100% week to week in 18-49 (0.8 vs. 0.8) and grew +5% in total viewers (5.9 million vs. 5.7 million in official nationals. "LBS" finished #2 in the timeslot among the Big 4 networks in adults 25-54. L+3: The previous week's "LBS" increased by +15% in 18-49 (0.75 to 0.86) and +696,000 viewers overall (5.7 million to 6.4 million) going from L+SD to L+3 Nielsens. L+7: "Little Big Shots" is increasing by +14% in 18-49 rating going from L+SD to L+7 (from a 0.99 to a 1.13) and +942,000 viewers overall (6.7 million to 7.7 million).

"Genius Junior" (0.6/2 in 18-49, 3.6 million viewers overall from 9-10 p.m. ET) retained 100% week to week in 18-49 (0.6 vs. 0.6) and 97% in total viewers (3.6 million vs. 3.8 million). L+7: "Genius Junior" has grown by +9% this season in 18-49 rating (from a 0.80 to a 0.87) and +441,000 viewers overall (4.6 million to 5.0 million) going from L+SD to L+7. Upscale: "Genius Junior" is delivering a solid upscale audience, indexing at a 110 among adults 18-49 in $100K+ homes.

"Timeless" (0.5/2 in 18-49, 2.3 million viewers overall from 10-11 p.m. ET) maintained 100% week to week in 18-49 (0.5 vs. 0.5) and finished within 0.1 of a point of #1 in the timeslot among the ABC, CBS and NBC dramas in adults 18-49. L+3: The prior week's "Timeless" grew by +79% in 18-49 (0.53 to 0.95) and +1.6 million viewers overall (2.5 million to 4.1 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night on the Big 4 networks in 18-49 rating and percentage, as well as total viewers. L+7: "Timeless" is growing by +86% in 18-49 rating going from L+SD to L+7 (from a 0.69 to a 1.28) and +2.3 million viewers overall (2.7 million to 5.0 million). Upscale: "Timeless" is generating a strong upscale audience, indexing at a 132 among adults 18-49 living in homes with $100K+ incomes.



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