NBC Sports and Rory McIlroy Team Up to Launch GolfPass

NBC Sports has partnered with professional golfer Rory McIlroy to launch GolfPass, according to Variety. GolfPass builds on several of its existing golf membership programs to deliver an all-in-one offering with perks and content in five areas: playing, learning, watching, traveling and shopping.

The program is priced at $9.99 per month or $99 per year, initially available in the U.S. NBC Sports plans to launch it in the U.K., Ireland and Australia in the future.

McIlroy turned pro in 2007 and has become one of the most popular golfers in the world. "Rory is the perfect partner for GolfPass not only because he's an approachable, genuine and global ambassador for golf... he's also eager to modernize how golfers engage with the sport in their daily lives, whether watching a screen or with a club in their hand," said Mike McCarley, president of golf for NBC Sports.

GolfPass will provide access to more than 4,000 on-demand instruction videos featuring coaches including McIlroy's coach, Michael Bannon; Sean Foley (Justin Rose); and Cameron McCormick (Jordan Spieth). Members also have access to a video library that will have more than 1,000 hours of programming in 2019. That includes GolfPass original series, which at launch include "My Roots: Rory McIlroy," as well as "My Daily Routine" and "Toughest Tracks" with McIlroy, and Golf Channel's video archive (including historic competitions).

GolfPass members receive a free round of golf each month at one of 7,000 GolfNow partner golf courses in 26 countries around the world. Members receive discounts of 25% when registering to compete on the Golf Am Tour, which annually hosts 800 local, regional and national amateur tournaments in the U.S., Canada and, soon, Australia. Members of GolfPass+ - priced at $199 per year - receive additional benefits on GolfNow, including waived booking fees, cancellation protection and 25% extra rewards points. (GolfPass+ supersedes the existing GolfNow VIP membership program.)

Travel perks with GolfPass include $100 travel credits at partner resorts, including Sea Island in Georgia, The Biltmore in Miami and Bali Hai Golf Club in Las Vegas. Members receive unlimited $100 credits for all Golf Advisor Getaways, and also receive travel information and custom itineraries built from Golf Advisor experiences at more than 10,000 golf destinations around the world.

Annual GolfPass members can receive a free dozen TaylorMade golf balls. All members will be able to purchase products from more than 45 brands with special pricing on clubs, apparel, accessories, digital instructional tools and training aids. The shopping portal will feature exclusive Rory McIlroy limited-edition products.

Other GolfPass benefits include special pricing and early access to Revolution Golf Schools and golf-specific fitness and training programs, including Core Golf with Don Saladino.

Read the original article on Variety.

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