NBC Sports Posts Best Year Ever For Third Year In a Row

With New Year's Day approaching, NBCSN for the third consecutive year is on pace for its best-ever year in 2016, according to live plus same day data released by The Nielsen Company.

Highlighted by 330 hours of live Rio Olympics coverage, NBCSN is averaging 171,000 viewers through the first 50 weeks of the year (Dec. 28, 2015-Dec. 11, 2016) and will finish 2016 with its best-ever Total Day (6 a.m.-6 a.m.) viewership - topping by 16% the prior record set last year (148,000). In addition, NBCSN is again on pace for its best-ever year in primetime (8 p.m.-11 p.m.) averaging 390,000 viewers - up 9% from last year's record (358,000).

Among Adults 25-54, NBCSN is averaging 175,000 primetime viewers - the best viewership figure ever for the network in the demo - marking a 14% increase over last year (154,000) and topping by 5% the prior record (166,000 in 2009).

The following milestones led to NBCSN's record-setting 2016:

NBCSN ranked as most-watched sports cable network in August (Total Day)
NBCSN ranked as #1 sports cable network in primetime over 14 days of live extended primetime Rio 2016 coverage
NASCAR Sprint Cup Indianapolis race on July 24 ranked as NBCSN's most-watched telecast ever
Second-half of NBCSN's most-watched full NHL regular-season ever (2015-16), followed by most-watched NHL Opening Night doubleheader ever (Oct. 12)
Most-Watched Formula One season ever on NBCSN, and best for a single cable network in 21 years
Most-Watched INDYCAR race ever for NBC Sports Group (July 31)
Most-Watched Premier League opening weekend match on cable (Aug. 14)

To post a comment, you must register and login.