NBC Sports Group delivered a second consecutive season of record-setting Verizon INDYCAR SERIES viewership in 2016, reaching more than 6.5 million total viewers, its highest season-total since acquiring INDYCAR rights in 2009.
NBC Sports Group's coverage of the 2016 Verizon
INDYCAR SERIES averaged 488,000 viewers across 10 weekend races to rank as its second most-watched
INDYCAR season since 2009, trailing only last year's record-setting average viewership (507,000).
This season also delivered
NBC Sports Group's most-watched
INDYCAR race ever, when
NBCSN and CNBC's simulcast of the Honda Indy 200 at Mid-Ohio averaged 929,000 viewers on July 31. Last Sunday's finale at Sonoma on
NBCSN (6:30-8:56 p.m. ET), which was won by 2016 series champion Simon Pagenaud, averaged 536,000 viewers.
Digitally, the 2016
INDYCAR season on NBCSports.com and the
NBC Sports app delivered 6.7 million minutes streamed and 89,000 uniques, both
NBC Sports Group
INDYCAR records.
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