NBC Sports' Coverage Of Tour de France Viewership Up 23% From Last Year
By: Tori Hartshorn Jul. 11, 2019
NBC Sports' coverage of the 106th Tour de France on NBCSN has delivered the most-watched start to the event since 2016, averaging 290,000 viewers - up 23% from last year (235,000) through Stage 4.
Viewership for each stage has increased over last year - marking the first time since 2010 that each of the first four stages of the Tour de France has shown an increase over the prior year.
In addition, Tour de France video views to NBC Sports' Youtube channel -- which provides extended highlights and additional shoulder programming - are up 55% from last year through Stage 4. Following are the five most-viewed Tour de France videos on the channel since competition began on Saturday:
- Tour de France 2019: Stage 1 Extended Highlights
- Tour de France 2019: Stage 2 Extended Highlights
- Tour de France 2019: Stage 3 Extended Highlights
- Tour de France 2019: Stage 4 Extended Highlights
- Tour de France 2019: Lance Armstrong shares early impressions of the TDF
NBCSN's coverage continues tonight at 8 p.m. ET with Tour Primetime, featuring interviews with yellow jersey holder Julian Alaphilippe (Deceuninck Quick-Step), Australia's Michael Matthews (Sunweb), who is currently in fifth place, and Norway'sEdvald Boasson Hagen (Dimension Data), who has won three stages at the Tour de France in his career.
Live race coverage on NBCSN and NBC Sports Gold's "Cycling Pass" continues tomorrow, Thursday, July 11 at 7 a.m. ET with Stage 6: Mulhouse / La Planche des Belles (full schedule below).
NBC SPORTS GOLD: NBC Sports Gold - NBC Sports Digital's direct-to-consumer live streaming product - features live, commercial-free, start-to-finish coverage of every stage of the Tour de France, and includes two ways to watch - an ad-free World Feed with nearly 20 bonus hours of coverage, or the NBC Sports telecast feed featuring commentators Phil Liggett and Bob Roll. NBC Sports Gold's live stream of the 2019 Tour de France also includes access to a live GPS tracking map to follow the riders' progress, an enhanced interactive map for each stage, the ability to pause the video, full stage video replay, highlights, short?form video clips, and more.
NBC SPORTS GROUP'S 2019 TOUR DE FRANCE SCHEDULE (subject to change, all times ET)***All live coverage on NBC and NBCSN is also available onNBC Sports Gold and the NBC Sports app.
| Date | Time | Stage | Platform |
| Wed., July 10 | 8 p.m. | Tour Primetime - Stage 5: Saint-Dié-des-Vosges / Colmar | NBCSN |
| Wed., July 10 | Midnight | Stage 5: Saint-Dié-des-Vosges / Colmar | NBCSN |
| Thurs., July 11 | 6:55 a.m. | Stage 6: Mulhouse / La Planche des Belles Filles (LIVE) | NBC Sports Gold |
| Thurs., July 11 | 7 a.m. | Tour de France Pre-Show (LIVE) | NBCSN |
| Thurs., July 11 | 7:30 a.m. | Stage 6: Mulhouse / La Planche des Belles Filles (LIVE) | NBCSN |
| Thurs., July 11 | 12 p.m. | Stage 6: Mulhouse / La Planche des Belles Filles | NBCSN |
| Thurs., July 11 | 2:30 p.m. | Stage 6: Mulhouse / La Planche des Belles Filles | NBCSN |
| Thurs., July 11 | 8 p.m. | Tour Primetime - Stage 6: Mulhouse / La Planche des Belles Filles | NBCSN |
| Thurs., July 11 | Midnight | Stage 6: Mulhouse / La Planche des Belles Filles | NBCSN |
| Fri., July 12 | 5:10 a.m. | Stage 7: Belfort / Chalon-sur-Saône (LIVE) | NBC Sports Gold |
| Fri., July 12 | 7:30 a.m. | Tour de France Pre-Show (LIVE) | NBCSN |
| Fri., July 12 | 8 a.m. | Stage 7: Belfort / Chalon-sur-Saône (LIVE) | NBCSN |
| Fri., July 12 | Midnight | Stage 7: Belfort / Chalon-sur-Saône | NBCSN |
| Sat., July 13 | 6 a.m. | Tour de France Pre-Show (LIVE) | NBCSN |
| Sat., July 13 | 6 a.m. | Stage 8: Mâcon / Saint-Étienne (LIVE) | NBC Sports Gold |
| Sat., July 13 | 6:30 a.m. | Stage 8: Mâcon / Saint-Étienne (LIVE) | NBCSN |
| Sun., July 14 | 6:55 a.m. | Stage 9: Saint-Étienne / Brioude (LIVE) | NBC Sports Gold |
| Sun., July 14 | 7 a.m. | Tour de France Pre-Show (LIVE) | NBCSN |
| Sun., July 14 | 7:30 a.m. | Stage 9: Saint-Étienne / Brioude (LIVE) | NBCSN |
| Sun., July 14 | 8 p.m. | Tour Primetime - Stage 9: Saint-Étienne / Brioude | NBCSN |
| Sun., July 14 | Midnight | Stage 9: Saint-Étienne / Brioude | NBCSN |
| Mon., July 15 | 6 a.m. | Stage 10: Saint-Flour / Albi (LIVE) | NBC Sports Gold |
| Mon., July 15 | 7:30 a.m. | Tour de France Pre-Show (LIVE) | NBCSN |
| Mon., July 15 | 8 a.m. | Stage 10: Saint-Flour / Albi (LIVE) | NBCSN |
| Mon., July 15 | 12 p.m. | Stage 10: Saint-Flour / Albi | NBCSN |
| Mon., July 15 | 2:30 p.m. | Stage 10: Saint-Flour / Albi | NBCSN |
| Mon., July 15 | 8 p.m. | Tour Primetime - Stage 10: Saint-Flour / Albi | NBCSN |
| Mon., July 15 | Midnight | Stage 10: Saint-Flour / Albi | NBCSN |
| Tues., July 16 | 8 a.m. | Stage 10: Saint-Flour / Albi | NBCSN |
| Tues., July 16 | 8 p.m. | Tour Primetime - Stage 10: Saint-Flour / Albi | NBCSN |
| Tues., July 16 | Midnight | Stage 10: Saint-Flour / Albi | NBCSN |
| Wed., July 17 | 7:25 a.m. | Stage 11: Albi / Toulouse (LIVE) | NBC Sports Gold |
| Wed., July 17 | 7:30 a.m. | Tour de France Pre-Show (LIVE) | NBCSN |
| Wed., July 17 | 8 a.m. | Stage 11: Albi / Toulouse (LIVE) | NBCSN |
| Wed., July 17 | 12 p.m. | Stage 11: Albi / Toulouse | NBCSN |
| Wed., July 17 | 2:30 p.m. | Stage 11: Albi / Toulouse | NBCSN |
| Wed., July 17 | 8 p.m. | Tour Primetime - Stage 11: Albi / Toulouse | NBCSN |
| Wed., July 17 | Midnight | Stage 11: Albi / Toulouse | NBCSN |
| Thurs., July 18 | 5:20 a.m. | Stage 12: Toulouse / Bagnères-de-Bigorre (LIVE) | NBC Sports Gold |
| Thurs., July 18 | 7 a.m. | Tour de France Pre-Show (LIVE) | NBCSN |
| Thurs., July 18 | 7:30 a.m. | Stage 12: Toulouse / Bagnères-de-Bigorre (LIVE) | NBCSN |
| Thurs., July 18 | 12 p.m. | Stage 12: Toulouse / Bagnères-de-Bigorre | NBCSN |
| Thurs., July 18 | 2:30 p.m. | Stage 12: Toulouse / Bagnères-de-Bigorre | NBCSN |
| Thurs., July 18 | 8 p.m. | Tour Primetime - Stage 12: Toulouse / Bagnères-de-Bigorre | NBCSN |
| Thurs., July 18 | Midnight | Stage 12: Toulouse / Bagnères-de-Bigorre | NBCSN |
| Fri., July 19 | 7 a.m. | Tour de France Pre-Show (LIVE) | NBCSN |
| Fri., July 19 | 7:30 a.m. | Stage 13: Pau / Pau (LIVE) | NBCSN |
| Fri., July 19 | 7:50 a.m. | Stage 13: Pau / Pau | NBC Sports Gold |
| Fri., July 19 | 8:00 p.m. | Stage 13: Pau / Pau | NBCSN |
| Fri., July 19 | Midnight | Stage 13: Pau / Pau | NBCSN |
| Sat., July 20 | 7 a.m. | Tour de France Pre-Show (LIVE) | NBCSN |
| Sat., July 20 | 7:20 a.m. | Stage 14: Tarbes / Tourmalet Barèges | NBC Sports Gold |
| Sat., July 20 | 7:30 a.m. | Stage 14: Tarbes / Tourmalet Barèges | NBCSN |
| Sat., July 20 | 3 p.m. | Stage 14: Tarbes / Tourmalet Barèges | NBC |
| Sun., July 21 | 5:55 a.m. | Stage 15: Limoux / Foix Prat d'Albis (LIVE) | NBC Sports Gold |
| Sun., July 21 | 6 a.m. | Tour de France Pre-Show (LIVE) | NBCSN |
| Sun., July 21 | 6:30 a.m. | Stage 15: Limoux / Foix Prat d'Albis (LIVE) | NBCSN |
| Sun., July 21 | 12:30 a.m | Stage 15: Limoux / Foix Prat d'Albis | NBCSN |
| Mon., July 22 | 8:30 a.m. | Stage 15: Limoux / Foix Prat d'Albis | NBCSN |
| Mon., July 22 | 12 p.m. | Stage 15: Limoux / Foix Prat d'Albis | NBCSN |
| Mon., July 22 | 8 p.m. | Stage 15: Limoux / Foix Prat d'Albis | NBCSN |
| Tues., July 23 | 7 a.m. | Tour de France Pre-Show (LIVE) | NBCSN |
| Tues., July 23 | 7:05 a.m. | Stage 16: Nîmes / Nîmes (LIVE) | NBC Sports Gold |
| Tues., July 23 | 7:30 a.m. | Stage 16: Nîmes / Nîmes (LIVE) | NBCSN |
| Tues., July 23 | 2 p.m. | Stage 16: Nîmes / Nîmes | NBCSN |
| Tues., July 23 | 8 p.m. | Tour Primetime - Stage 16: Nîmes / Nîmes | NBCSN |
| Wed., July 24 | 6 a.m. | Tour de France Pre-Show (LIVE) | NBCSN |
| Wed., July 24 | 6:15 a.m. | Stage 17: Pont du Gard / Gap (LIVE) | NBC Sports Gold |
| Wed., July 24 | 6:30 a.m. | Stage 17: Pont du Gard / Gap (LIVE) | NBCSN |
| Wed., July 24 | 2 p.m. | Stage 17: Pont du Gard / Gap | NBCSN |
| Wed., July 24 | 8 p.m. | Tour Primetime - Stage 17: Pont du Gard / Gap | NBCSN |
| Thurs., July 25 | 5 a.m. | Stage 18: Embrun / Valloire (LIVE) | NBC Sports Gold |
| Thurs., July 25 | 6:30 a.m. | Tour de France Pre-Show (LIVE) | NBCSN |
| Thurs., July 25 | 7 a.m. | Stage 18: Embrun / Valloire (LIVE) | NBCSN |
| Thurs., July 25 | 2 p.m. | Stage 18: Embrun / Valloire | NBCSN |
| Thurs., July 25 | 8 p.m. | Tour Primetime - Stage 18: Embrun / Valloire | NBCSN |
| Fri., July 26 | 7:30 a.m. | Tour de France Pre-Show (LIVE) | NBCSN |
| Fri., July 26 | 7:35 a.m. | Stage 19: Saint-Jean-de-Maurienne / Tignes (LIVE) | NBC Sports Gold |
| Fri., July 26 | 8 a.m. | Stage 19: Saint-Jean-de-Maurienne / Tignes (LIVE) | NBCSN |
| Fri., July 26 | 2 p.m. | Stage 19: Saint-Jean-de-Maurienne / Tignes | NBCSN |
| Fri., July 26 | 9 p.m. | Tour Primetime - Stage 19: Saint-Jean-de-Maurienne / Tignes | NBCSN |
| Sat., July 27 | 7:25 a.m. | Stage 20: Albertville / Val Thorens (LIVE) | NBC Sports Gold |
| Sat., July 27 | 8 a.m. | Stage 20: Albertville / Val Thorens (LIVE) | NBC |
| Sun., July 28 | 10 a.m. | Stage 20: Albertville / Val Thorens | NBCSN |
| Sun., July 28 | 11:55 a.m. | Stage 21: Rambouillet / Paris Champs-Élysées (LIVE) | NBC Sports Gold |
| Sun., July 28 | 12 p.m. | Tour de France Pre-Show (LIVE) | NBCSN |
| Sun., July 28 | 12:30 | Stage 21: Rambouillet / Paris Champs-Élysées (LIVE) | NBCSN |
| Sun., July 28 | 2 p.m. | Stage 21: Rambouillet / Paris Champs-Élysées (LIVE) | NBC |
| Sun., July 28 | 11:30 p.m. | Tour Primetime - Stage 21: Rambouillet / Paris Champs-Élysées | NBCSN |
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