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NBC Shows Win Their Slots Among the Big 4 in Every Key Demo

By: Apr. 13, 2016
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NBC wins Tuesday among the Big 4 in every key measure, taking six of six half-hours in adults 18-49, led by the #1-2 shows of the night in 18-49, "The Voice" and a Tuesday preview of the new Thursday drama "Game of Silence."

A Tuesday preview of "Game of Silence" (1.5/5 in 18-49, 6.5 million viewers overall from 10-11 p.m. ET): Generated solid sampling, ranking #1 or tied for #1 in the time period among ABC, CBS and NBC in every key demographic.

Retains 100% of last week's 1.5 in the hour for NBC's slot-winning time-period regular "Chicago Fire."

Is the #2 show of the night on the Big 4 in adults 18-49, behind only "The Voice."

"The Voice" (2.2/8 in 18-49, 10.7 million viewers overall from 8-9 p.m. ET): Ranks as the #1 show of the night on the Big 4 networks in adults 18-49, total viewers and every other key measure.

After airing a Tuesday encore recap last week, retains 96% of the 2.3 for its prior Tuesday original on March 29 in these prelim fast-affiliate ratings and 92% of that night's 2.4 in official nationals

Is close to rounding up to a 2.3 (currently reporting a 2.24 in these prelim fast-affiliate ratings).

In total viewers, retains +99% versus the10.820 million in fast-affiliate figures for March 29 and 96% of the 11.099 million in official nationals.

Will add substantial viewership via time-shifting and VOD - the prior Tuesday "Voice" original increased by +21% in 18-49 (2.39 to 2.90) and 1.5 million viewers (11.1 million to 12.6 million) going from L+SD to L+3.

· Upscale: Tuesday's "Voice" has delivered a solidly upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes ("most current," including L+3).

Estimates After 7 Days of Time-Shifting and Alt-Platform Viewing:
· "The Voice," 3.0 rating in 18-49, 12.85 million viewers overall

In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.8/7; "Late Show with Stephen Colbert," 1.8/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.6/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.3/2 with an encore; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.2/1 with an encore).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Tuesday primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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