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NBC Shares Ratings Results For Primetime Week Of April 2-8

By: Apr. 10, 2018
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NBC Shares Ratings Results For Primetime Week Of April 2-8  Image

NBC has finished #2 for the primetime ratings week of April 2-8 in total viewers, led by top-10 rankings for the Monday and Tuesday editions of "The Voice," according to "live plus same day" figures from Nielsen Media Research.

In adult 18-49 ratings for the week, Monday's "Voice" tied for #4 among primetime programs on the Big 4 networks and Tuesday's telecast tied for #6. In total viewers, Monday's "Voice" ranked #7 and Tuesday's edition finished #8.

In adults 18-49, NBC is dominating the current primetime season, with leads over #2 FOX and CBS of +0.8 of a rating point or +50% (2.4 vs. 1.6). The +50% advantage is the best for any #1 network at this point in the season in the 30-year history of Nielsen's current people-meter sample.

Season to date, NBC is also running #1 among ABC, CBS, NBC and FOX in every other key ratings measure, including total viewers, for the first time since 2001-02. Excluding all sports, NBC is running closer to CBS at this point in the season in total viewers than it's been in 15 years, since 2002-03 (currently within 1.5 million total viewers of CBS excluding sports, best since the gap was 782,000 in 2002-03).

Counting entertainment programming only, NBC leads the season in adults 18-49, and also ranks #1 among the Big 4 in adults 25-54, adults 18-34 (tie), men 18-49 (tie), women 18-49 and women 25-54.

Weekly ratings are "live plus same day" figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

Week 28 Averages

Adult 18-49 Rating, "live plus same day," April 2-8

ABC...1.1

CBS...1.0

NBC...0.9

Fox...0.7

CW...0.3

Total Viewers

CBS...7.3 million

NBC...4.8 million

ABC...4.8 million

Fox...2.3 million

CW...0.9 million

Season-to-Date Averages

Adult 18-49 Rating, "Most Current"

NBC...2.4

CBS...1.6

Fox...1.5

ABC...1.5

CW...0.6

Total Viewers

NBC...9.5 million

CBS...9.0 million

ABC...6.0 million

Fox...5.2 million

CW...1.7 million

NBC highlights for the week of April 2-8:

Monday

NBC won Monday night in total viewers among the Big 4 networks for an eighth consecutive week and for a seventh time in eight weeks in 18-49.

"The Voice" (1.9/7 in 18-49, 10.0 million viewers overall from 8-10:01 p.m. ET) ranked as the #1 entertainment show of the night in 18-49, total viewers and all other key measures, while also increasing its margins week to week versus "American Idol" to +36% in 18-49 (1.9 vs. 1.4), up from the prior week's +18%, and by more than +2.8 million persons or +40% in total viewers (10.0 million vs. 7.2 million), up from the previous week's +2.7 million or +35%. "The Voice" maintained 100% versus the comparable telecast of the prior cycle in 18-49 (1.9 vs. 1.9 on Oct. 30, 2017) and grew +4% in total viewers (10.0 million vs. 9.681 million).

"Live Plus Three Day" Ratings: "Voice" increased by +23% in 18-49 (from a 1.88 rating to a 2.31) and more than +1.5 million viewers overall (10.0 million to 11.6 million) going from "live plus same day" Nielsens to L+3.

"Live Plus Seven Day" Ratings: Monday's "The Voice" has grown by +25% in 18-49 rating going from L+SD to L+7 (from a 2.19 to a 2.74) and +2.0 million viewers overall (10.5 million to 12.5 million). When projected 35-day non-linear viewing is included, the "Voice" 18-49 rating increases to a 3.29.

Upscale: "The Voice" is delivering a solid upscale audience, generating a 108 index among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, according to "most current" Nielsens, including L+3).

"Good Girls" (0.9/3 in 18-49, 4.0 million viewers overall from 10:01-11 p.m. ET) tied ABC's series premiere of "The Crossing" as the hour's #1 broadcast program in adults 18-49 and adults 25-54. "Good Girls" retained 100% week to week in 18-49 (0.9 vs. 0.9) and is virtually 100% in total viewers (4.036 million vs. 4.039 million). L+3:"Good Girls" grew by +40% in 18-49 (0.88 to 1.23) and +1.2 million viewers overall (4.0 million to 5.2 million) going from L+SD to L+3 Nielsens. L+7: "Good Girls" has increased by +44% in 18-49 rating going from L+SD to L+7 (from a 1.19 to a 1.71) and +1.8 million viewers overall (4.9 million to 6.7 million).

Tuesday

"The Voice" (1.8/7 in 18-49, 9.5 million viewers overall from 8-9:01 p.m. ET) increased week to week by +6% in 18-49 (1.8 vs. 1.7) and +5% in total viewers (9.4 million vs. 9.0 million) and virtually matched the same episode during the prior cycle in 18-49 (1.8 vs. 1.9 on Nov. 7, 2018) and total viewers (9.4 million vs. 9.5 million). L+3: "Voice" grew by +19% in 18-49 (1.81 to 216) and +1.4 million viewers overall (9.5 million to 10.9 million) going from L+SD to L+3 Nielsens.L+7: Tuesday's "Voice" has increased by +24% in 18-49 rating going from L+SD to L+7 (from a 2.08 to a 2.58) and +1.8 million viewers overall (10.4 million to 12.2 million). With the addition of projected 35-day non-linear ratings, the Tuesday "Voice" 18-49 figure grows to a 3.19. Upscale: Tuesday's "Voice" is generating a solid upscale audience this season, indexing at a 109 among adults 18-49 in $100K+ homes.

"Rise" (0.8/3 in 18-49, 4.4 million viewers overall from 9:01-10 p.m. ET) maintained 100% week to week in 18-49 (0.8 vs. 0.8) and grew +2% in total viewers (4.4 million vs. 4.3 million). L+3: "Rise" increased by +36% in 18-49 (0.83 to 1.13) and +1.1 million viewers overall (4.4 million to 5.5 million) going from L+SD to L+3 Nielsens. L+7: "Rise" has grown by +52% in 18-49 rating (from a 1.16 to a 1.76) and +2.3 million viewers overall (5.4 million to 7.7 million) going from L+SD to L+7. Upscale: "Rise" is generating a strong upscale audience, indexing at a 125 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, "Rise" is indexing at a 139 and ranks #8 among primetime series on the Big 4 networks.

"Chicago Med" (1.1/5 in 18-49, 6.2 million viewers overall from 10:01-11 p.m. ET) won the time period in adults 18-49 and ranks #1 to remain undefeated in the slot when in original this season versus regular ABC and CBS competition in adults 18-49, finishing #1 or tied for #1 versus that competition with 14 of 14 first-run telecasts. "Med" grew +10% week to week in 18-49 (1.1 vs. 1.0) and +7% in total viewers (6.2 million vs. 5.8 million). L+3: "Med" grew by +63% in 18-49 (1.11 to 1.81) and +3.0 million viewers overall (6.2 million to 9.2 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night on the night on the Big 4 in 18-49 percentage. L+7: "Med" is increasing by +70% in 18-49 rating going from L+SD to L+7 (from a 1.32 to a 2.24) and +3.9 million viewers overall (7.0 million to 10.9 million). When projected 35-day non-linear viewing is included, the "Med" 18-49 rating increases to a 2.94.

Wednesday

"The Blacklist" (0.9/4 in 18-49, 5.4 million viewers overall from 8-9 p.m. ET), with its first telecast in three weeks, retained 100% of its prior episode in 18-49 (0.9 vs. 0.9 on March 14) and 97% in total viewers (5.4 million vs. 5.5 million), while growing among adults 18-34 (0.5 vs. 0.4) and women 18-34 (0.6 vs. 0.5), despite the addition of timeslot competition from Fox's "Empire" since the prior "Blacklist" telecast. L+3: "Blacklist" increased by +47% in 18-49 (0.88 to 1.29) and +2.1 million viewers overall (5.4 million to 7.5 million) going from L+SD to L+3 Nielsens. L+7: "Blacklist" is growing by +73% in 18-49 rating this season going from L+SD to L+7 (0.97 to a 1.68) and +3.1 million viewers overall (5.8 million to 8.9 million). Upscale: "Blacklist" delivers a strong upscale audience, indexing at a 127 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

An encore telecast of "Law & Order: Special Victims Unit" averaged a 0.7/3 in 18-49 and 3.8 million viewers overall from 9-10 p.m. ET.

A rebroadcast of "Chicago P.D." (0.7/3 in 18-49, 4.2 million viewers overall from 10-11 p.m. ET) ranked #2 in the timeslot in 18-49 and total viewers ahead of ABC's original "Designated Survivor."

Thursday

"Superstore" (0.8/4 in 18-49, 3.2 million viewers overall from 8-8:31 p.m. ET) retained 100% week to week in 18-49 (0.8 vs. 0.8) and was up +7% in total viewers (3.167 million vs. 2.957 million). L+3: "Superstore" increased by +51% in 18-49 (0.82 to 1.24) and +939,000 viewers overall (3.2 million to 4.1 million) going from L+SD to L+3 Nielsens. L+7: "Superstore" is growing by +52% in 18-49 rating going from L+SD to L+7 (from a 1.10 to a 1.67) and +1.2 million viewers overall (4.0 million to 5.2 million). When projected non-linear 35-day viewing is included, the "Superstore" 18-49 rating increases to a 2.83. Upscale: "Superstore" is delivering a strong upscale audience, indexing at a 122 among adults 18-49 in $100K+ homes.

"A.P. Bio" (0.6/2 in 18-49, 2.2 million viewers overall from 8:31-9 p.m. ET) maintained 100% week to week in 18-49 (0.6 vs. 0.6) and was up +8% in total viewers (2.2 million vs. 2.1 million), and continues to run within 0.1 of a point of the show's 18-49 rating for its regular-slot 8:30 premiere of five weeks ago (0.7 on March 1). L+3: "A.P. Bio" grew by +53% in 18-49 going from L+SD to L+7 (0.60 to 0.92) and +738,000 viewers overall (2.2 million to 3.0 million). L+7: "A.P. Bio" is increasing by +44% in 18-49 rating going from L+SD to L+7 so far this season (from a 0.89 to a 1.28) and +956,000 viewers overall (3.3 million to 4.3 million). Upscale: "A.P. Bio" is generating a strong upscale audience, indexing at a 129 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, "A.P. Bio" is indexing at a 148 and ranks #2 among primetime series on the Big 4 networks.

"Will & Grace" (0.9/4 in 18-49, 3.6 million viewers overall from 9-9:30 p.m. ET) maintained 100% week to week in 18-49 (0.9 vs. 0.9) and 97% in total viewers (3.625 million vs. 3.725 million), and ranked #2 in the timeslot among the Big 4 networks in men 18-34 (tie), men 18-49 and men 25-54. "Will & Grace" built on its lead-in by +50% in 18-49. L+3: "Will & Grace" increased by +92% in 18-49 (0.88 to 1.69) and +2.3 million viewers overall (3.6 million to 5.9 million) going from L+SD to L+3 Nielsens, tying the night's biggest L+3 lift in 18-49 percentage.L+7: "Will & Grace" has grown by +87% in 18-49 rating this season going from L+SD to L+7 (1.55 to a 2.90) and more than +3.5 million viewers overall (5.7 million to 9.2 million). With the addition of projected 35-day non-linear ratings, the "Will & Grace" 18-49 average increases to a 4.49. Upscale: "Will & Grace" is delivering a strong upscale audience, indexing at a 135 among adults 18-49 living in homes with $100K+ incomes.

"Champions" (0.5/2 in 18-49, 2.0 million viewers overall from 9:30-10 p.m. ET) retained 100% week to week in 18-49 (0.5 vs. 0.5) and grew +2% in total viewers (2.0 million vs. 1.9 million). "Champions" was also up week to week in adults 18-34, adults 25-54, men 18-34 and women 25-54. L+3: "Champions" increased by +34% in 18-49 (0.50 to 0.67) and +448,000 viewers overall (2.0 million to 2.4 million) going from L+SD to L+3 Nielsens. L+7: "Champions" has increased by +24% in 18-49 rating going from L+SD to L+7 (0.74 to a 0.92) and +691,000 viewers overall (2.9 million to 3.6 million). Upscale: "Champions" generates a solid upscale audience, indexing at a 118 among adult 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, "Champions" is indexing at a 140 and ranks #7 among primetime series on the Big 4 networks.

"Chicago Fire" (1.0/4 in 18-49, 5.5 million viewers overall from 10-11 p.m. ET) retained 100% week to week in 18-49 (1.0 vs. 1.0) and grew +1% in total viewers (5.5 million vs. 5.4 million) to win the timeslot in adults 18-49, total viewers and adults 25-54. L+3: "Fire" grew by +86% in 18-49 (1.01 to 1.88) and +3.4 million viewers overall (5.5 million to 8.9 million) going from L+SD to L+3. L+7: "Chicago Fire" is growing by +92% in 18-49 rating (from a 1.13 to a 2.17) and +4.0 million viewers overall (6.2 million to 10.2 million) going from L+SD to L+7. With the addition of projected 35-day non-linear ratings, the "Fire" figure increases to a 2.85 in 18-49.

Friday

"Taken" (0.4/2 in 18-49, 3.0 million viewers overall from 8-9 p.m. ET) grew +0.1 of a point or +33% week to week in 18-49 (0.4 vs. 0.3 from 9-10 p.m. on March 30) and by +40% in total viewers (3.0 million vs. 2.1 million), making this the most-watched "Taken" since March 16 (3.2 million). L+3: The previous week's "Taken" grew by +63% in 18-49 (0.32 to 0.52) and more than +1.2 million viewers overall (2.1 million to 3.4 million) going from L+SD to L+3 Nielsens. L+7: "Taken" is increasing by +62% in 18-49 rating going from L+SD to L+7 (from a 0.45 to a 0.73) and +1.7 million viewers overall (2.8 million to 4.5 million). With the addition of projected 35-day non-linear ratings, the "Taken" figure increases to a 1.14 in 18-49.

"Dateline NBC" (0.7/3 in 18-49, 1.1 in adults 25-54, 4.8 million viewers overall from 9-11 p.m. ET) grew +17% week to week in 18-49 (0.7 vs. 0.6 from 10-11 p.m. on March 30), +22% in 25-54 (1.1 vs. 0.9) and +1.4 million persons or +43% in total viewers (4.753 million vs. 3.331 million) to equal the show's high for a Friday edition since Jan. 12 in 18-49 (0.8 from 10-11 p.m.) and since Dec. 29, 2017 in 25-54 (1.2 from 9-11 p.m.), while delivering the show's most-watched episode since that same Dec. 29 telecast (5.1 million). For its second hour from 10-11 p.m., "Dateline" tied for #1 in adults 18-49. L+3: The prior Friday's "Dateline" increased by +32% in 18-49 (0.59 to 0.78) and more than +1.0 million viewers overall (3.3 million to 4.4 million) going from L+SD to L+3 Nielsens. L+7: Friday's "Dateline" is growing by +35% this season in 18-49 rating (from a 0.85 to a 1.15) and more than +1.3 million viewers overall (4.7 million to 6.0 million) going from L+SD to L+7. Upscale: Friday's "Dateline" is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes

Sunday

"Dateline NBC" (0.6/3 in 18-49, 0.9 in 25-54, 4.2 million viewers overall from 7-8 p.m. ET) grew from its first half-hour to its second by 0.1 of a point or +17% in adults 18-49 (0.6 to 0.7). L+7: Last season, Sunday's "Dateline" increased by +18% in 18-49 rating going from L+SD to L+7 (0.83 to a 0.98) and +544,000 viewers overall (4.9 million to 5.5 million). Upscale: Last season, Sunday's "Dateline" indexed at a 121 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

"Little Big Shots" (0.9/4 in 18-49, 6.7 million viewers overall from 8-9 p.m. ET) retained 100% of its previous original telecast in 18-49 (0.9 vs. 0.9 on March 25) and jumped +12% in total viewers (6.667 million vs. 5.968 million). L+7: "Little Big Shots" is increasing by +15% in 18-49 rating going from L+SD to L+7 (from a 1.02 to a 1.17) and +909,000 viewers overall (6.8 million to 7.7 million). Upscale: "LBS" is generating a strong upscale audience, indexing at a 110 among adults 18-49 in $100K+ homes.

"Genius Junior" (0.7/3 in 18-49, 4.5 million viewers overall from 9-10 p.m. ET) maintained 100% of its prior telecast in 18-49 (0.7 vs. 0.7 on March 25) and was up +5% in total viewers (4.4 million vs. 4.2 million). L+7: "Genius Junior" has grown by +10% this season in 18-49 rating (from a 0.83 to a 0.91) and +455,000 viewers overall (4.6 million to 5.1 million) going from L+SD to L+7. Upscale: "Genius Junior" is delivering a solid upscale audience, indexing at a 112 among adults 18-49 in $100K+ homes.

"Timeless" (0.6/2 in 18-49, 2.5 million viewers overall from 10-11 p.m. ET), despite the prior week's preemption, retained 100% of its previous telecast in 18-49 (0.6 vs. 0.6 on March 25) and 97% in total viewers (2.5 million vs. 2.6 million), to finish within 0.1 of a point of the timeslot lead in 18-49 among the ABC, CBS and NBC dramas. L+7: "Timeless" is growing by +83% in 18-49 rating going from L+SD to L+7 (from a 0.72 to a 1.32) and +2.3 million viewers overall (2.8 million to 5.1 million). Upscale: "Timeless" is generating a strong upscale audience, indexing at a 133 among adults 18-49 living in homes with $100K+ incomes.



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