NBC Shares Ratings Results For Primetime Week Of 4/9-4/15
By: Tori Hartshorn Apr. 17, 2018
NBC has averaged a 0.9 rating in adults 18-49 and 4.7 million viewers overall for the primetime ratings week of April 9-15, according to "live plus same day" figures from Nielsen Media Research.
Pacing NBC's week was the Monday edition of "The Voice," which tied for #5 among primetime programs on the Big 4 networks in adults 18-49 and ranked #7 in total viewers. A Tuesday encore recap "Voice" tied for #14 in 18-49 and ranked #11 in total viewers.
In adults 18-49, NBC is dominating the current primetime season, with leads over #2 CBS of +0.7 of a rating point or +44% (2.3 vs. 1.6). The +44% advantage is the best for any #1 network at this point in the season in the 30-year history of Nielsen's current people-meter sample.
Season to date, NBC is also running #1 among ABC, CBS, NBC and FOX in every other key ratings measure, including total viewers, for the first time since 2001-02. Excluding all sports, NBC is running closer to CBS at this point in the season in total viewers than it's been in 15 years, since 2002-03 (currently within 1.5 million total viewers of CBS excluding sports, best since the gap was 760,000 in 2002-03).
Counting entertainment programming only, NBC leads the season in adults 18-49, and also ranks #1 or tied for #1 among the Big 4 in adults 25-54, adults 18-34, women 18-49 and women 25-54.
Weekly ratings are "live plus same day" figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."
Week 29 Averages
Adult 18-49 Rating, "live plus same day," April 9-15
CBS...1.1
ABC...1.0
NBC...0.9
Fox...0.8
CW...0.3
Total Viewers
CBS...7.2 million
ABC...4.9 million
NBC...4.7 million
Fox...2.6 million
CW...1.1 million
Season-to-Date Averages
Adult 18-49 Rating, "Most Current"
NBC...2.3
CBS...1.6
Fox...1.5
ABC...1.5
CW...0.6
Total Viewers
NBC...9.4 million
CBS...9.0 million
ABC...6.1 million
Fox...5.1 million
CW...1.7 million
NBC highlights for the week of April 9-15:
Monday
NBC won Monday night in total viewers among the Big 4 networks for a ninth consecutive week and for an eighth time in nine weeks in 18-49.
"The Voice" (1.9/7 in 18-49, 9.9 million viewers overall from 8-10:01 p.m. ET) ranked as the #1 show of the night in 18-49 and total viewers, maintaining 100% week to week in 18-49 (1.9 vs. 1.9) and 98% in total viewers (9.9 million vs. 10.0 million). "The Voice" grew versus the comparable telecast of the prior cycle in total viewers (9.9 million vs. 9.6 million on Nov. 6, 2017) and rated within 0.1 of a point in 18-49 (1.9 vs. 2.0).
"Live Plus Three Day" Ratings: "Voice" increased by +21% in 18-49 (from a 1.87 rating to a 2.26) and +1.5 million viewers overall (9.9 million to 11.4 million) going from "live plus same day" Nielsens to L+3.
"Live Plus Seven Day" Ratings: Monday's "The Voice" has grown by +25% in 18-49 rating going from L+SD to L+7 (from a 2.18 to a 2.73) and +2.0 million viewers overall (10.5 million to 12.5 million). When projected 35-day non-linear viewing is included, the "Voice" 18-49 rating increases to a 3.38.
Upscale: "The Voice" is delivering a solid upscale audience, generating a 108 index among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, according to "most current" Nielsens, including L+3).
"Good Girls" (1.0/4 in 18-49, 4.3 million viewers overall from 10:01-11 p.m. ET) tied as the #1 scripted show of the night in 18-49, while matching a five-week high in 18-49 (equaling its best rating since March 5) and scoring a four week high in total viewers (best since March 12). "Good Girls" won the 10 p.m. hour among the ABC, CBS and NBC dramas in adults 18-49 and was #1 or tied for #1 among those show in every other key demographic. Week to week, "Good Girls" grew +11% in 18-49 (1.0 vs. 0.9) and +6% in total viewers (4.3 million vs. 4.0 million). L+3:"Good Girls" grew by +36% in 18-49 (0.97 to 1.32) and +1.1 million viewers overall (4.3 million to 5.4 million) going from L+SD to L+3 Nielsens. L+7: "Good Girls" has increased by +44% in 18-49 rating going from L+SD to L+7 (from a 1.14 to a 1.64) and +1.7 million viewers overall (4.8 million to 6.5 million).
Tuesday
An encore recap "Road to the Live Shows" edition of "The Voice" (1.3/5 in 18-49, 7.8 million viewers overall from 8-9:01 p.m. ET) grew +30% versus the most comparable Tuesday encore during the prior cycle in 18-49 (1.3 vs. 1.0 on Oct. 31, 2018) and +25% in total viewers (7.818 million vs. 6.233 million). The recap was the night's #2 show in total viewers.
"Rise" (0.8/3 in 18-49, 4.4 million viewers overall from 9:01-10 p.m. ET), despite this week's lead-in from an encore recap "Voice," was up for a second straight week in total viewers and maintained 100% in 18-49 for a second week in a row (0.8 vs. 0.8). L+3: "Rise" increased by +37% in 18-49 (0.78 to 1.07) and +1.1 million viewers overall (4.4 million to 5.5 million) going from L+SD to L+3 Nielsens. L+7: "Rise" has grown by +53% in 18-49 rating (from a 1.03 to a 1.58) and +2.1 million viewers overall (5.1 million to 7.2 million) going from L+SD to L+7.
Upscale: "Rise" is generating a strong upscale audience, indexing at a 123 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, "Rise" is indexing at a 137 and ranks #13 among primetime series on the Big 4 networks.
"Chicago Med" (1.1/5 in 18-49, 6.5 million viewers overall from 10-11 p.m. ET) won the time period in adults 18-49 and ranked #1 or tied for #1 among ABC, CBS and NBC in all other key demographics, to remain undefeated in the timeslot when in original this season versus regular ABC and CBS competition in adults 18-49, finishing #1 or tied for #1 versus that competition with 15 of 15 first-run telecasts (L+SD). "Med" retained 100% week to week in 18-49 (1.1 vs. 1.1) and grew +5% in total viewers (6.5 million vs. 6.2 million), to hit a three-week high in viewers (best since March 20, 6.8 million). L+3: "Med" grew by +59% in 18-49 (1.14 to 1.81) and +3.1 million viewers overall (6.5 million to 9.6 million) going from L+SD to L+3 Nielsens. L+7: "Med" is increasing by +72% in 18-49 rating going from L+SD to L+7 (from a 1.29 to a 2.22) and +3.9 million viewers overall (6.9 million to 10.8 million). When projected 35-day non-linear viewing is included, the "Med" 18-49 rating increases to a 2.95.
Wednesday
"The Blacklist" (0.8/4 in 18-49, 5.2 million viewers overall from 8-9 p.m. ET) retained 96% week to week in in total viewers (5.1 million vs. 5.4 million). L+3: "Blacklist" increased by +47% in 18-49 (0.82 to 1.29) and more than +2.0 million viewers overall (5.2 million to 7.2 million) going from L+SD to L+3 Nielsens. L+7: "Blacklist" is growing by +73% in 18-49 rating this season going from L+SD to L+7 (0.97 to a 1.68) and +3.1 million viewers overall (5.8 million to 8.9 million).Upscale: "Blacklist" delivers a strong upscale audience, indexing at a 128 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
"Law & Order: Special Victims Unit" (1.1/4 in 18-49, 5.4 million viewers overall from 9-10 p.m. ET) rated #2 in the 9 p.m. hour in total viewers and finished within 0.2 of a rating point of the timeslot lead in 18-49 (1.1 vs. 1.3 for Fox's "Star").L+3: "SVU" grew +57% in 18-49 (1.08 to 1.70) and +2.0 million viewers overall (5.4 million to 7.4 million) going from L+SD to L+3 Nielsens. L+7: "SVU" has grown by +73% this season in 18-49 rating going from L+SD to L+7 (from a 1.29 to a 2.23) and +2.9 million viewers overall (6.0 million to 8.9 million). When projected 35-day non-linear viewing is included, the "SVU" 18-49 rating increases to a 3.44.
"Chicago P.D." (1.1/5 in 18-49, 5.9 million viewers overall from 10-11 p.m. ET) won the timeslot among the ABC-CBS-NBC dramas in adults 18-49, adults 25-54, total viewers and every other key measure, "P.D." has now won the slot or tied for #1 versus regular ABC and CBS competition with its last 35 straight original telecasts in adults 18-49 (L+SD), extending back to October 2016. L+3: "P.D." grew by +66% in 18-49 (1.10 to 1.83) and +3.1 million viewers overall (5.9 million to 9.0 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night in total viewers. L+7: "Chicago P.D." is increasing by +88% in 18-49 rating this season going from L+SD to L+7 (from a 1.21 to a 2.27) and more than +4.1 million viewers overall (6.4 million to 10.6 million). With the addition of projected 35-day non-linear ratings, the "P.D." figure grows to a 2.98.
Thursday
"Superstore" (0.9/4 in 18-49, 3.1 million viewers overall from 8-8:31 p.m. ET) grew +0.1 of a point or +13% week to week in 18-49 (0.9 vs. 0.8) and is up in total viewers (3.171 million vs. 3.170 million) to a three-week high (best since March 22, 1.1). L+3: "Superstore" increased by +45% in 18-49 (0.87 to 1.26) and +874,000 viewers overall (3.1 million to 4.0 million) going from L+SD to L+3 Nielsens. L+7: "Superstore" is growing by +53% in 18-49 rating going from L+SD to L+7 (from a 1.08 to a 1.65) and +1.2 million viewers overall (3.9 million to 5.1 million). When projected non-linear 35-day viewing is included, the "Superstore" 18-49 rating increases to a 2.81.Upscale: "Superstore" is delivering a strong upscale audience, indexing at a 122 among adults 18-49 in $100K+ homes.
"A.P. Bio" (0.6/3 in 18-49, 2.1 million viewers overall from 8:31-9 p.m. ET) retained 100% week to week in 18-49 (0.6 vs. 0.6) and continued to run within 0.1 of a point in 18-49 of the show's rating for its regular-slot 8:30 premiere six weeks earlier (0.7 on March 1). L+3: "A.P. Bio" grew by +44% in 18-49 going from L+SD to L+7 (0.61 to 0.88) and +650,000 viewers overall (2.1 million to 2.7 million). L+7: "A.P. Bio" is increasing by +46% in 18-49 rating going from L+SD to L+7 so far this season (from a 0.84 to a 1.23) and +950,000 viewers overall (3.1 million to 4.31 million). With the addition of projected 35-day non-linear ratings, the "Good Place" figure grows to a 2.34. Upscale: "A.P. Bio" is generating a strong upscale audience, indexing at a 127 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, "A.P. Bio" is indexing at a 148 and ranks #2 among primetime series on the Big 4 networks.
An encore telecast of "Will & Grace" averaged a 0.5/2 in 18-49 and 2.2 million viewers overall from 9-9:30 p.m. ET.
"Champions" (0.4/2 in 18-49, 1.7 million viewers overall from 9:30-10 p.m. ET), despite this week's encore lead-in, finished within 0.1 of the prior week's 18-49 rating (0.4 vs. 0.5) and maintains 100% in men 18-49 (0.4 vs. 0.4) and men 25-54 (0.5 vs. 0.5). L+3: "Champions" increased by +33% in 18-49 (0.43 to 0.57) and +366,000 viewers overall (1.7 million to 2.0 million) going from L+SD to L+3 Nielsens. L+7: "Champions" has increased by +35% in 18-49 rating going from L+SD to L+7 (0.66 to a 0.89) and +646,000 viewers overall (2.6 million to 3.2 million). Upscale: "Champions" generates a solid upscale audience, indexing at a 118 among adult 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, "Champions" is indexing at a 141 and ranks #6 among primetime series on the Big 4 networks.
"Chicago Fire" (1.0/5 in 18-49, 5.6 million viewers overall from 10-11 p.m. ET) won the timeslot among the ABC, CBS and NBC dramas in adults 18-49, adults 25-54 and total viewers, while scoring a three-week high in total viewers (best since March 22, 6.9 million) and maintaining a 1.0 in 18-49 for a third straight week. L+3: "Fire" grew by +76% in 18-49 (1.04 to 1.83) and more than +3.4 million viewers overall (5.6 million to 9.1 million) going from L+SD to L+3. L+7: "Chicago Fire" is growing by +93% in 18-49 rating (from a 1.12 to a 2.16) and more than +4.0 million viewers overall (6.1 million to 10.2 million) going from L+SD to L+7. With the addition of projected 35-day non-linear ratings, the "Fire" figure increases to a 2.85 in 18-49.
Friday
"Taken" (0.4.2 in 18-49, 3.0 million viewers overall from 8-9 p.m. ET) grew week to week in total viewers from 3.010 million viewers to 3.013 million and was up +40% versus two weeks ago (2.1 million from 9-10 p.m. on March 30). "Taken" ranked #2 among the Big 4 networks in the timeslot in total viewers. L+3: The previous week's "Taken" grew by +48% in 18-49 (0.44 to 0.65) and +1.1 million viewers overall (3.0 million to 4.1 million) going from L+SD to L+3 Nielsens. L+7: "Taken" is increasing by +61% in 18-49 rating going from L+SD to L+7 (from a 0.44 to a 0.71) and +1.7 million viewers overall (2.7 million to 4.4 million). With the addition of projected 35-day non-linear ratings, the "Taken" figure increases to a 1.11 in 18-49.
"Dateline NBC" (0.6/3 in 18-49, 1.0 in adults 25-54, 4.2 million viewers overall from 9-11 p.m. ET) ranked as the #1 newsmagazine of the night in adults 18-49, adults 25-54 and total viewers. L+3: The prior Friday's "Dateline" increased by +27% in 18-49 (0.70 to 0.89) and +944,000 viewers overall (4.8 million to 5.7 million) going from L+SD to L+3 Nielsens. L+7: Friday's "Dateline" is growing by +36% this season in 18-49 rating (from a 0.84 to a 1.14) and more than +1.2 million viewers overall (4.7 million to 5.9 million) going from L+SD to L+7.Upscale: Friday's "Dateline" is delivering a solid upscale audience, indexing at a 113 among adults 18-49 in $100K+ homes
Saturday
NBC Sports' 8:06-11 p.m. ET coverage of Stanley Cup Playoff hockey, featuring the Toronto Maple Leafs at the Boston Bruins (0.5/3 in 18-49, 1.8 million viewers overall) tied for #1 for the night among the Big 4 networks in adults, men and women 18-34. Versus the comparable year-ago game, the Maple Leafs-Bruins CONTEST was up +6% in total viewers (1.8 million vs. 1.7 million for Predators-Blackhawks on Saturday, April 15, 2017).
Sunday
"Dateline NBC" (0.6/2 in 18-49, 0.9 in 25-54, 4.0 million viewers overall from 7-8 p.m. ET) retained 100% week to week in 18-49 (0.6 vs. 0.6), 100% in 25-54 (0.9 vs. 0.9) and 95% in total viewers (3.991 million vs. 4.218 million). L+7: Last season, Sunday's "Dateline" increased by +18% in 18-49 rating going from L+SD to L+7 (0.83 to a 0.98) and +544,000 viewers overall (4.9 million to 5.5 million).Upscale: Sunday's "Dateline" is indexing at a 107 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
"Little Big Shots" (0.8/3 in 18-49, 5.7 million viewers overall from 8-9 p.m. ET) built on its lead-in by +33% in 18-49 and +1.7 million viewers or +42%, despite special competition this week from CBS' "ACM Awards." L+7: "Little Big Shots" is increasing by +15% in 18-49 rating going from L+SD to L+7 (from a 1.02 to a 1.17) and +909,000 viewers overall (6.8 million to 7.7 million). Upscale: "LBS" is generating a strong upscale audience, indexing at a 107 among adults 18-49 in $100K+ homes.
"Genius Junior" (0.6/2 in 18-49, 3.8 million viewers overall from 9-10 p.m. ET) maintained 100% week to week in 18-49 (0.7 vs. 0.7) finished within 0.1 of the prior week's 18-49 rating despite this week's special competition from CBS' "ACM Awards." L+7: "Genius Junior" has grown by +10% this season in 18-49 rating (from a 0.83 to a 0.91) and +455,000 viewers overall (4.6 million to 5.1 million) going from L+SD to L+7. Upscale: "Genius Junior" is delivering a solid upscale audience, indexing at a 110 among adults 18-49 in $100K+ homes.
"Timeless" (0.5/2 in 18-49, 2.5 million viewers overall from 10-11 p.m. ET) retained virtually 100% week to week in total viewers (2.471 million vs. 2.473 million), despite special competition this week from ABC's James Comey interview and CBS' "ACM Awards." L+3: The prior week's "Timeless" grew by +69% in 18-49 (0.61 to 1.03) and +1.7 million viewers overall (2.5 million to 4.2 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night on the Big 4 networks in 18-49 percentage. L+7: "Timeless" is growing by +83% in 18-49 rating going from L+SD to L+7 (from a 0.72 to a 1.32) and +2.3 million viewers overall (2.8 million to 5.1 million). Upscale: "Timeless" is generating a strong upscale audience, indexing at a 134 among adults 18-49 living in homes with $100K+ incomes.
Comments
Videos