NBC Shares Ratings Results For Primetime Week 4/23-4/29
By: Tori Hartshorn May. 01, 2018
NBC has tied for #2 in adults 18-49 in ratings results for the primetime week of April 23-29, according to "live plus same day" figures from Nielsen Media Research.
Pacing NBC's week were the Monday and Tuesday editions of "The Voice," which ranked in the top 10 among primetime programs on ABC, CBS, NBC and FOX in both adults 18-49 and total viewers. Tuesday's "Voice" tied for #5 for the week in 18-49 and ranked #3 in total viewers, while the Monday edition tied for #7 in 18-49 and ranked #6 in viewers.
In adults 18-49, NBC is dominating the current primetime season, with leads over #2 CBS of +0.6 of a rating point or +38% (2.2 vs. 1.6). The +38% advantage is the best for any #1 network at this point in the season in 10 years (since FOX led by +43% in 2007-08) and the second-best in the 30-year history of Nielsen's current people-meter sample.
Season to date, NBC is also running #1 among ABC, CBS, NBC and FOX in every other key ratings measure, including total viewers, for the first time since 2001-02. Excluding all sports, NBC is running closer to CBS at this point in the season in total viewers than it's been in 15 years, since 2002-03 (currently within 1.6 million total viewers of CBS excluding sports, best since the gap was 720,000 in 2002-03).
Counting entertainment programming only, NBC leads the season in adults 18-49, and also ranks #1 or tied for #1 among the Big 4 in adults 25-54, men 18-49, women 18-49 and women 25-54.
Weekly ratings are "live plus same day" figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."
Week 31 Averages
Adult 18-49 Rating, "live plus same day," April 23-29
ABC...0.9
CBS...0.8
NBC...0.8
Fox...0.8
CW...0.3
Total Viewers
CBS...6.4 million
ABC...4.5 million
NBC...4.4 million
Fox...2.7 million
CW...1.1 million
Season-to-Date Averages
Adult 18-49 Rating, "Most Current"
NBC...2.2
CBS...1.6
Fox...1.5
ABC...1.5
CW...0.6
Total Viewers
NBC...9.2 million
CBS...9.0 million
ABC...6.1 million
Fox...5.0 million
CW...1.7 million
NBC highlights for the week of April 23-29:
Monday
NBC won Monday night in total viewers among the Big 4 networks for an 11th consecutive week and for a 10th time in 11 weeks in 18-49.
"The Voice" (1.5/6 in 18-49, 8.4 million viewers overall from 8-10:01 p.m. ET) ranked as the #1 entertainment show of the night in 18-49 and total viewers and was the #1 show on ABC, CBS, NBC or FOX in the 8-10 p.m. timeslot in adults, men and women 18-49; adults, men and women 25-54; and total viewers.
"Live Plus Three Day" Ratings: "Voice" increased by +23% in 18-49 (from a 1.51 rating to a 1.86) and +1.3 million viewers overall (8.4 million to 9.7 million) going from "live plus same day" Nielsens to L+3.
"Live Plus Seven Day" Ratings: Monday's "The Voice" has grown by +25% in 18-49 rating going from L+SD to L+7 (from a 2.15 to a 2.69) and +2.0 million viewers overall (10.4 million to 12.4 million). When projected 35-day non-linear viewing is included, the "Voice" 18-49 rating increases to a 3.46.
Upscale: "The Voice" is delivering a solid upscale audience, generating a 108 index among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, according to "most current" Nielsens, including L+3).
"Good Girls" (0.9/4 in 18-49, 4.0 million viewers overall from 10:01-11 p.m. ET) won the 10 p.m. hour among ABC, CBS and NBC in adults 18-49, as well as every other key demographic (including ties in men 18-49 and women 18-34). Week to week, "Good Girls" retained
100% in 18-49 (0.9 vs. 0.9) and has now finished #1 or tied for #1 in the timeslot among ABC, CBS and NBC for the last four weeks in a row. L+3:"Good Girls" grew by +41% in 18-49 (0.86 to 1.21) and more than more than +1.0 million viewers overall (4.0 million to 5.0 million) going from L+SD to L+3 Nielsens. L+7: "Good Girls" has increased by +46% in 18-49 rating going from L+SD to L+7 (from a 1.08 to a 1.58) and +1.7 million viewers overall (4.6 million to 6.3 million). When projected 35-day non-linear viewing is included, the "Good Girls" 18-49 rating increases to a 2.57.
Tuesday
NBC won Tuesday night in total viewers.
"The Voice" (1.6/7 in 18-49, 9.3 million viewers overall from 8-9:01 p.m. ET) ranked as the #1 entertainment show of the night in 18-49 and total viewers, winning its hour among the Big 4 nets in adults 18-49, total viewers and all other key measures (including a tie in men 18-34). "Voice" increased by +7% week to week in 18-49 (1.5 vs. 1.5) and +11% in total viewers (9.3 million vs. 8.4 million), while maintaining 99% of the total-viewer result for the show's same episode during the prior cycle (9.3 million vs. 9.4 million on Nov. 21, 2017). L+3: "The Voice" grew by +14% in 18-49 (1.57 to 1.79) and more than +1.0 million viewers overall (9.3 million to 10.3 million) going from L+SD to L+3 Nielsens. L+7: Tuesday's "Voice" has increased by +25% in 18-49 rating going from L+SD to L+7 (from a 2.04 to a 2.54) and +1.9 million viewers overall (10.2 million to 12.1 million). With the addition of projected 35-day non-linear ratings, the Tuesday "Voice" 18-49 figure grows to a 3.33.
"Rise" (0.7/3 in 18-49, 4.2 million viewers overall from 9:01-10 p.m. ET) finished within 0.1 of the previous week in 18-49 (0.7 vs. 0.8) and retained 99.7% in total viewers (4.202 million vs. 4.214 million), to tie for #2 in the timeslot among the Big 4 networks in adults 18-49. L+3: "Rise" increased by +36% in 18-49 (0.75 to 1.02) and +1.0 million viewers overall (4.2 million to 5.2 million) going from L+SD to L+3 Nielsens. L+7: "Rise" has grown by +53% in 18-49 rating (from a 0.94 to a 1.44) and +1.9 million viewers overall (4.8 million to 6.7 million) going from L+SD to L+7. Upscale: "Rise" is generating a strong upscale audience, indexing at a 121 among adults 18-49 living in homes with $100K+ incomes.
"Chicago Med" (1.0/4 in 18-49, 6.2 million viewers overall from 10-11 p.m. ET) ranked #1 in the time period among ABC, CBS and NBC in adults 18-49, adults 25-54, total viewers and all other key demographics (including a tie in men 18-49) with a +43% margin among those nets in 18-49 (1.0 vs. 0.7 for ABC's #2 "Deception"). L+3: "Med" grew by +71% in 18-49 (0.96 to 1.64) and more than +2.9 million viewers overall (6.2 million to 9.1 million) going from L+SD to L+3 Nielsens, for the night' biggest L+3 lifts in 18-49 rating and total viewers. L+7: "Med" is increasing by +72% in 18-49 rating going from L+SD to L+7 (from a 1.27 to a 2.19) and +3.9 million viewers overall (6.8 million to 10.7 million). When projected 35-day non-linear viewing is included, the "Med" 18-49 rating increases to a 2.95.
Wednesday
"The Blacklist" (0.8/3 in 18-49, 5.2 million viewers overall from 8-9 p.m. ET), despite the prior week's preemption, maintained 100% of its previous telecast on April 11 in 18-49 (0.8 vs. 0.8) and grew in total viewers (5.240 million vs. 5.151 million). L+3: "Blacklist" increased by +43% in 18-49 (0.81 to 1.16) and +2.1 million viewers overall (5.2 million to 7.3 million) going from L+SD to L+3 Nielsens. L+7: "Blacklist" is growing by +73% in 18-49 rating this season going from L+SD to L+7 (0.96 to a 1.66) and +3.1 million viewers overall (5.7 million to 8.8 million). Upscale: "Blacklist" delivers a strong upscale audience, indexing at a 128 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
An encore telecast of "Law & Order: Special Victims Unit" averaged a 0.6/2 in 18-49 and 3.5 million viewers overall from 9-10 p.m. ET.
A rebroadcast of "Chicago P.D." (0.7/3 in 18-49, 3.6 million viewers overall from 10-11 p.m. ET) tied for #1 among the ABC, CBS and NBC dramas in the timeslot in adults 18-49 with CBS' third-season premiere of "Code Black" and topped ABC's original "Designated Survivor" in the timeslot in adults 18-49 (0.7 vs. 0.5) and total viewers (3.6 million vs. 3.4 million).
Thursday
"Superstore" (0.7/3 in 18-49, 2.9 million viewers overall from 8-8:31 p.m. ET) grew +3% in total viewers (2.9 million vs. 2.8 million). L+3: "Superstore" increased by +60% in 18-49 (0.75 to 1.20) and +957,000 viewers overall (2.9 million to 3.8 million) going from L+SD to L+3 Nielsens. L+7: "Superstore" is growing by +53% in 18-49 rating going from L+SD to L+7 (from a 1.05 to a 1.61) and +1.2 million viewers overall (3.8 million to 5.0 million). When projected non-linear 35-day viewing is included, the "Superstore" 18-49 rating increases to a 2.79. Upscale: "Superstore" is delivering a strong upscale audience, indexing at a 122 among adults 18-49 in $100K+ homes.
"A.P. Bio" (0.5/2 in 18-49, 1.7 million viewers overall from 8:31-9 p.m. ET) finished within 0.1 of the previous week in 18-49 (0.5 vs. 0.6) and retained 91% in total viewers (1.7 million vs. 1.9 million), despite this week's special competition from multi-network coverage of the NFL Draft.. L+3: "A.P. Bio" grew by +61% in 18-49 going from L+SD to L+7 (0.46 to 0.74) and +607,000 viewers overall (1.7 million to 2.3 million). L+7: "A.P. Bio" is increasing by +49% in 18-49 rating going from L+SD to L+7 so far this season (from a 0.79 to a 1.18) and +934,000 viewers overall (2.9 million to 3.9 million). With the addition of projected 35-day non-linear ratings, the "Good Place" figure grows to a 2.14.Upscale: "A.P. Bio" is generating a strong upscale audience, indexing at a 125 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, "A.P. Bio" is indexing at a 148 and ranks #5 among primetime series on the Big 4 networks.
An encore telecast of "Will & Grace" averaged a 0.4/2 in 18-49 and 1.7 million viewers overall from 9-9:30 p.m. ET.
"Champions" (0.4/1 in 18-49, 1.5 million viewers overall from 9:30-10 p.m. ET) maintained 100% week to week in 18-49 (0.4 vs. 0.4) and retained 100% of its 18-49 lead-in. L+3: "Champions" increased by +29% in 18-49 (0.38 to 0.49) and +272,000 viewers overall (1.5 million to 1.8 million) going from L+SD to L+3 Nielsens. L+7: "Champions" has increased by +38% in 18-49 rating going from L+SD to L+7 (0.58 to a 0.80) and +583,000 viewers overall (2.3 million to 2.9 million). When projected 35-day non-linear viewing is included, the "Champions'" 18-49 rating increases to a 1.36. Upscale: "Champions" generates a solid upscale audience, indexing at a 121 among adult 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, "Champions" is indexing at a 138 and ranks #10 among primetime series on the Big 4 networks.
"Chicago Fire" (0.9/4 in 18-49, 5.6 million viewers overall from 10-11 p.m. ET) ranked #1 among the ABC, CBS and NBC dramas in the timeslot in adults 18-49, adults 25-54 (tie) and total viewers. Despite competition this week from multi-network coverage of THE NFL DRAFT and ABC's season premiere of "Quantico," "Fire" grew +3% week to week in total viewers (5.6 million vs. 5.4 million). L+3: "Fire" grew by +91% in 18-49 (0.89 to 1.70) and more than +3.2 million viewers overall (5.6 million to 8.8 million) going from L+SD to L+3, for the biggest L+3 lift of the night on the Big 4 in 18-49 percentage. L+7: "Chicago Fire" is growing by +94% in 18-49 rating (from a 1.11 to a 2.15) and more than +4.0 million viewers overall (6.1 million to 10.1 million) going from L+SD to L+7. With the addition of projected 35-day non-linear ratings, the "Fire" figure increases to a 2.87 in 18-49.
Friday
"Blindspot" (0.5/3 in 18-49, 2.7 million viewers overall from 8-9 p.m. ET) maintained 100% week to week in 18-49 (0.5 vs. 0.5) and 99% in total viewers (2.685 million vs. 2.717 million), ranking #2 in the timeslot among the Big 4 networks in total viewers. L+3: The prior week's "Blindspot" grew by +82% in 18-49 (0.50 to 0.91) and +1.5 million viewers overall (2.7 million to 4.2 million) going from L+SD to L+3 Nielsens. L+7: "Blindspot" is increasing by +94% in 18-49 rating going from L+SD to L+7 (from a 0.65 to a 1.26) and +2.1 million viewers overall (3.4 million to 5.5 million). When projected 35-day non-linear viewing is included, the "Blindspot" 18-49 rating grows to a 2.00. Upscale: "Blindspot" is generating a strong upscale audience, indexing at a 116 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
"Dateline NBC" (0.7/3 in 18-49, 1.0 in adults 25-54, 4.1 million viewers overall from 9-11 p.m.) equaled the show's high for a Friday edition since Jan. 12 in adults 18-49 (0.8 from 10-11 p.m.) and maintained 100% week to week in 18-49 (0.7 vs. 0.7) and 25-54 (1.0 vs. 1.0) while growing +5% in total viewers (4.148 million vs. 3.953 million). "Dateline" was the #1 newsmagazine of the night in adults 18-49, adults 25-54 and total viewers. L+3: The prior Friday's "Dateline" increased by +27% in 18-49 (0.67 to 0.85) and +852,000 viewers overall (4.0 million to 4.8 million) going from L+SD to L+3 Nielsens. L+7: Friday's "Dateline" is growing by +35% this season in 18-49 rating (from a 0.82 to a 1.11) and more than +1.2 million viewers overall (4.6 million to 5.9 million) going from L+SD to L+7. Upscale: Friday's "Dateline" is delivering a solid upscale audience, indexing at a 113 among adults 18-49 in $100K+ homes
Saturday
NBC Sports' 8:08 p.m.-12:23 a.m. ET coverage of Stanley Cup Playoff hockey, a double-overtime game featuring the San Jose Sharks at the Vegas Golden Knights (0.7/3 in 18-49, 2.2 million viewers overall) won the night among the Big 4 networks in adults 18-49
Sunday
"Dateline NBC" (0.7/3 in 18-49, 1.0 in 25-54, 4.3 million viewers overall from 7-8 p.m. ET) grew +0.1 of a point or +17% week to week in 18-49 (0.7 vs. 0.6), +11% in 25-54 (1.0 vs. 0.9) and +11% in total viewers (4.3 million vs. 3.9 million) to equal its season high for a regular 7-8 p.m. Sunday "Dateline" in 18-49 and 25-54 hit a new season high for a regular Sunday 7-8 p.m. original in total viewers.L+7: Sunday's "Dateline" is increasing by +13% this season in 18-49 rating (from a 0.62 to a 0.70) and +465,000 viewers overall (4.1 million to 4.6 million) going from L+SD to L+7. Upscale: Sunday's "Dateline" is indexing at a 124 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
"Little Big Shots" (0.8/3 in 18-49, 6.0 million viewers overall from 8-9 p.m. ET) maintained 100% week to week in 18-49 (0.8 vs. 0.8) and grew +2% in total viewers (6.0 million vs. 5.9 million) to hit a three-week high in total viewers (best since April 8, 6.7 million). L+7: "Little Big Shots" is increasing by +15% in 18-49 rating going from L+SD to L+7 (from a 0.93 to a 1.07) and +941,000 viewers overall (6.5 million to 7.4 million).
"Genius Junior" (0.6/2 in 18-49, 3.7 million viewers overall from 9-10 p.m. ET) retained 100% week to week in 18-49 (0.6 vs. 0.6) and increased +2% in total viewers (3.7 million vs. 3.6 million). L+7: "Genius Junior" has grown by +9% this season in 18-49 rating (from a 0.76 to a 0.83) and +428,000 viewers overall (4.4 million to 4.8 million) going from L+SD to L+7. Upscale: "Genius Junior" is delivering a solid upscale audience, indexing at a 109 among adults 18-49 in $100K+ homes.
"Timeless" (0.6/2 in 18-49, 2.5 million viewers overall from 10-11 p.m. ET) grew +0.1 of a point or +20% week to week in 18-49 (0.6 vs. 0.5) and +9% in total viewers (2.519 million vs. 2.308 million) to equal the show's 18-49 high since March 18 (0.7 with the second "Timeless" episode of the season) and deliver its most-watched telecast since that same date (2.8 million). L+3: The prior week's "Timeless" grew by +86% in 18-49 (0.51 to 0.95) and +1.6 million viewers overall (2.3 million to 3.9 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night on the Big 4 networks in 18-49 rating (tie) and percentage. L+7: "Timeless" is growing by +88% in 18-49 rating going from L+SD to L+7 (from a 0.66 to a 1.24) and more than +2.2 million viewers overall (2.7 million to 4.9 million). Upscale: "Timeless" is generating a strong upscale audience, indexing at a 134 among adults 18-49 living in homes with $100K+ incomes.
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