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NBC Shares Ratings Results For Primetime Week 1/22-1/28

By: Jan. 30, 2018
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NBC Shares Ratings Results For Primetime Week 1/22-1/28  Image

NBC has averaged a 0.9 rating in adults 18-49 and 4.2 million viewers overall for the primetime week of Jan. 22-28, according to "live plus same day" figures from Nielsen Media Research.

Leading NBC's week was "This Is Us," the #2 entertainment telecast of the week on the Big 4 networks in adults 18-49 behind only CBS' telecast of "The Grammy Awards"; along with "Ellen's Game of Games," tied for #4; and "Chicago Med," tied for #12. All three shows also ranked among the top 15 telecasts of the week on the broadcast networks in total viewers (#5, #8 and #12 respectively).

Also ranking among the week's highest-rated entertainment shows on ABC, CBS, NBC and FOX were "Superstore" (tied for #16), "The Wall" (tied for #16), "Chicago Fire" (tied for #23) and "The Good Place" (tied for #23).

Season to date, NBC is running #1 among ABC, CBS, NBC and FOX in adults 18-49 and is #1 or tied for #1 in all other key demographics. Counting entertainment programming only, NBC leads the season in adults 18-49, and also ranks #1 or tied for #1 among the Big 4 in adults 18-34 and all key adult-female demos.

Weekly ratings are "live plus same day" figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

Week 18 Averages

Adult 18-49 Rating, "live plus same day," Jan. 22-28

CBS...1.7

ABC...1.1

NBC...0.9

Fox...0.8

CW...0.4

Total Viewers

CBS...8.5 million

ABC...4.6 million

NBC...4.2 million

Fox...3.0 million

CW...1.4 million

Season-to-Date Averages

Adult 18-49 Rating, "Most Current"

NBC...2.1

Fox...1.8

CBS...1.7

ABC...1.4

CW...0.6

Total Viewers

CBS...9.6 million

NBC...8.3 million

Fox...6.1 million

ABC...6.0 million

CW...1.7 million

NBC highlights for the week of Jan. 22-28:

Monday

"The Wall" (1.2/4 in 18-49, 5.8 million viewers overall from 8-9 p.m. ET) equaled the previous week's season-high rating in adults 18-49, maintaining 100% week to week in 18-49 (1.2 vs. 1.2) and 99% of last week's season high in total viewers (5.784 million vs. 5.836 million)."The Wall" maintained or increased its rating from half-hour to half-hour in all key ratings categories.

"Live Plus Seven Day" Ratings: Last season, "The Wall" increased by +14% in 18-49 rating going from "live plus same day" Nielsens to "live plus seven day" (from a 1.22 rating to a 1.35) and +619,000 viewers overall (5.4 million to 6.0 million).

Upscale: "The Wall" delivers a solid upscale audience, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

"Better Late Than Never" (0.9/3 in 18-49, 4.9 million viewers overall from 9-10 p.m. ET) finished within 0.1 of the prior week's 18-49 rating (0.9 vs. 1.0), which equaled the show's season high. "BLTN" tied for #1 in the timeslot among the Big 4 networks in men 18-49 and finished #2 or tied for #2 in adults 18-49, adults 18-34, women 18-49, men 25-54 and men 18-34. L+3: "Better Late Than Never" grew by +20% in 18-49 (0.94 to 1.13) and +940,000 viewers overall (4.9 million to 5.9 million) going from L+SD to L+3. L+7: In its first season, "Better Late Than Never" grew by +23% in 18-49 rating (from a 1.60 to a 1.96) and +1.6 million viewers overall (7.4 million to 9.0 million) going from L+SD to L+7.

"The Brave" (0.7/3 in 18-49, 3.4 million viewers overall from 10-11 p.m. ET) retained 100% week to week in 18-49 rating (0.7 vs. 0.7) and topped its rating of two weeks earlier by +40% (0.7 vs. 0.5 on Jan. 8). L+3: "The Brave" grew by +80% in 18-49 (0.65 to 1.17) and more than +2.5 million viewers overall (3.4 million to 5.9 million) going from L+SD to L+3. That +80% increased tied as the night's biggest L+3 lift on the Big 4 networks.. L+7: "The Brave" has increased by +68% in 18-49 rating going from L+SD to L+7 (from a 0.98 to a 1.65) and more than +3.0 million viewers overall (4.9 million to 7.9 million). With the addition of projected 35-day non-linear ratings, the "Brave" figure grows to a 2.23 in 18-49.Upscale: "The Brave" is generating a solidly upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes.

Tuesday

NBC won the night in adults 18-49, sweeping six of six half-hours. It's NBC's 12th consecutive Tuesday win in adults 18-49 among the Big 4 networks.

"Ellen's Game of Games" (1.8/7 in 18-49, 7.6 million viewers overall from 8-9 p.m. ET) ranked as the #2 show of the night on the Big 4 networks in adults 18-49, behind only NBC's "This Is," while growing from half-hour to half-hour in every key ratings measure, including a gain of +18% in adults 18-49 (1.7 to 2.0).L+3: "Games" grew by +16% in 18-49 (1.81 to 2.10) and +847,000 viewers overall (7.6 million to 8.4 million) going from L+SD to L+3 Nielsens.

"This Is Us" (2.5/9 in 18-49, 9.3 million viewers overall from 9-10:01 p.m. ET) ranked as the #1 show of the night on the Big 4 in adults 18-49 and every other key demographic (including a tie in men 25-54). "Us" maintained 100% week to week in 18-49 (2.5 vs. 2.5) while winning the timeslot among the Big 4 networks in every key demographic, including a +92% margin in 18-49 (2.5 vs. 1.3 for "Bull").

L+3: "This Is Us" increased by +75% in 18-49 (2.55 to 4.46) and +5.4 million viewers overall (9.4 million to 14.8 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night in 18-49 rating and percentage, as well as total viewers. The increase of +1.91 rating points in the biggest L+3 lift for any show on broadcast or cable since April 2, 2017 ("The Walking Dead," +2.17, 5.43 to 7.60). Among broadcast shows, It's an 11-month high, biggest since the Feb. 21, 2017 "This Is Us" grew by +2.00 (2.50 to 4.50). The gain of +5.379 million viewers is a series-high L+3 lift for "This Is Us" and the +1.91 gain in 18-49 is a season high. With L+3 time-shifting now counted, the Jan. 23 telecast has risen to become the show's highest-rated in 18-49 since Oct. 17, 2017 (with a 4.46 rating in L+3 vs. a 4.47 on Oct. 17). The Jan. 23 "This Is Us" also set a new series-best three-day digital rating, amassing a 1.29 in adults 18-49 after three days of availability on alternate platforms. That beats the old record of a 1.12 achieved with both this season's fall finale on Nov. 28, 2017 and the mid-season debut on Jan. 9.

L+7: "This Is Us" is growing by +81% in 18-49 rating (from a 2.79 to a 5.06) and +6.2 million viewers overall (10.4 million to 16.6 million) going from L+SD to L+7. When projected 35-day non-linear viewing is included, the "Us" 18-49 rating increases to an 8.33. Upscale: "Us" is generating a strong upscale audience, indexing at a 147 among adults 18-49 living in homes with $100K+ incomes.

"Chicago Med" (1.3/5 in 18-49, 6.9 million viewers overall from 10:01-11 p.m. ET) won the slot in adults 18-49, adults 25-54, adults 18-34 and all key adult-female demographics, delivering a +30% margin of victory among ABC, CBS and NBC in adults 18-49 (1.3 vs. 1.0 for CBS' #2 "NCIS: New Orleans"). L+3: "Med" grew by +53% in 18-49 (1.29 to 1.98) and +3.2 million viewers overall (6.8 million to 10.0 million) going from L+SD to L+3 Nielsens. L+7: "Med" is increasing by +72% in 18-49 rating going from L+SD to L+7 (from a 1.27 to a 2.19) and +4.0 million viewers overall (6.8 million to 10.8 million). When projected 35-day non-linear viewing is included, the "Med" 18-49 rating increases to a 2.92.

Wednesday

An 8 p.m. rebroadcast of "Law & Order: Special Victims Unit" (0.9/3 in 18-49, 4.7 million viewers overall from 8-9 p.m. ET) increased by +29% versus the show's previous encore in this timeslot in 18-49 (0.9 vs. 0.7 on May 24, 2017) and +18% in total viewers (4.733 million vs. 4.010 million).

A regular-slot encore of "Law & Order: Special Victims Unit" (0.8/3 in 18-49, 4.5 million viewers overall from 9-10 p.m. ET) grew +14% versus the show's prior rebroadcast in 18-49 (0.8 vs. 0.7 on Nov. 1, 2017) and +19% in total viewers (4.5513 million vs. 3.803 million).

A rebroadcast of "Chicago P.D." (0.9/4 in 18-49, 5.1 million viewers overall from 10-11 p.m. ET) tied for #1 in the timeslot in 18-49 versus original competition from CBS' "Criminal Minds" (0.9) and ABC's "The Match Game" (0.8). "P.D." also ranked #1 or tied for #1 among ABC, CBS and NBC in adults 25-54, adults 18-34 and all key adult-male demographics and was up +29% versus the show's previous encore in 18-49 (0.9 vs. 0.7 on Nov. 1, 2017) and +25% in total viewers (5.060 million vs. 4.057 million).

Thursday

"Superstore" (1.2/5 in 18-49, 4.2 million viewers overall from 8-8:30 p.m. ET) earned its highest 18-49 rating since Oct. 26, 2017 (1.2) and equaled the show's high since its season premiere on Sept. 28, 2017 (1.3), while delivering its most-watched episode since Oct. 26, 2017 (4.6 million).

"Superstore" jumped +20% week to week in 18-49 (1.2 vs. 1.0) and +19% in total viewers (4.2 million vs. 3.6 million), to rank #2 in the competitive timeslot in adults 18-49 and 25-54. L+3: "Superstore" increased by +43% in 18-49 (1.16 to 1.66) and more than 1.0 million viewers overall (4.2 million to 5.3 million) going from L+SD to L+3 Nielsens. L+7: "Superstore" is growing by +55% in 18-49 rating going from L+SD to L+7 (from a 1.1 to a 1.7) and +1.3 million viewers overall (4.1 million to 5.4 million). When projected non-linear 35-day viewing is included, the "Superstore" 18-49 rating increases to a 2.85. Upscale: "Superstore" is delivering a strong upscale audience, indexing at a 118 among adults 18-49 in $100K+ homes.

"The Good Place" (1.1/4 in 18-49, 3.6 million viewers overall from 8:30-9 p.m. ET) generated the show's highest 18-49 rating since Oct. 26, 2017 (1.1) and matched its high since Oct. 12 (1.2), while generating its most-watched episode since Oct. 26, 2017 (4.0 million viewers). "Good Place" increased by +10% week to week in 18-49 (1.1 vs. 1.0) and +22% in total viewers (3.7 million vs. 3.0 million) and tied for #2 in the timeslot in adults 18-49 and 25-54. L+3: "Good Place" grew +59% in 18-49 (1.11 to 1.76) and +1.5 million viewers overall (3.6 million to 5.1 million) going from L+SD to L+3 Nielsens. L+7: "The Good Place" is increasing by +70% in 18-49 rating going from L+SD to L+7 so far this season (from a 1.16 to a 1.97) and +1.9 million viewers overall (4.1 million to 6.0 million). With the addition of projected 35-day non-linear ratings, the "Good Place" figure grows to a 3.42. Upscale: "Good Place" is generating a strong upscale audience, indexing at a 137 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

An encore telecast of "Will & Grace" (0.6/2 in 18-49, 2.6 million viewers overall from 9-9:31 p.m. ET) was up versus the show's prior encore in the show's same regular timeslot by +50% in 18-49 (0.6 vs. 0.4 on Dec. 28, 2017) and +13% in total viewers (2.6 million vs. 2.3 million).

"Great News" (0.5/2 in 18-49, 2.2 million viewers overall from 9:31-10 p.m. ET) finished within 0.1 of the prior week's rating in 18-49 (0.6 vs. 0.5) and retained 97% in total viewers (2.163 million vs. 2.237 million), despite this week's encore lead-in. L+3: "Great News" increased by +25% in 18-49 (0.52 to 0.65) and +391,000 viewers overall (2.2 million to 2.6 million) going from L+SD to L+3 ratings. L+7: "Great News" has increased by +25% in 18-49 rating going from L+SD to L+7 (0.8 to a 1.0) and +626,000 viewers overall (3.1 million to 3.7 million). When projected 35-day non-linear viewing is included, the "Great News" 18-49 rating grows to a 1.39. Upscale: "Great News" is generating a strong upscale audience, indexing at a 130 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

"Chicago Fire" (1.1/5 in 18-49, 6.1 million viewers overall from 10-11 p.m. ET) matched the show's high 18-49 rating since Oct. 26 (1.2) and generated its most-watched episode since that same date (6.5 million). "Fire" was up +10% week to week in 18-49 (1.1 vs. 1.0) and +7% in total viewers (6.1 million vs. 5.7 million) and ranked #1 in the timeslot in adults 18-49, adults 25-54 and total viewers.L+3: "Fire" grew by +75% in 18-49 (1.07 to 1.87) and more than +3.3 million viewers overall (6.1 million to 9.4 million) going from L+SD to L+3, for the biggest L+3 lift of the night in total viewerrs. L+7: "Chicago Fire" is growing by +91% in 18-49 rating (from a 1.14 to a 2.18) and +4.0 million viewers overall (6.2 million to 10.2 million) going from L+SD to L+7. With the addition of projected 35-day non-linear ratings, the "Fire" figure increases to a 2.93 in 18-49.

Friday

"Blindspot" (0.6/3 in 18-49, 3.8 million viewers overall from 8-9 p.m. ET) grew +6% week to week in total viewers (3.8 million vs. 3.5 million) to deliver its most-watched episodes since the show's Oct. 27 season premiere (4.1 million). L+3: "Blindspot" grew by +76% in 18-49 (0.66 to 1.16) and more than +1.8 million viewers overall (3.5 million to 5.4 million) going from L+SD to L+3 Nielsens. L+7: "Blindspot" is increasing by +91% in 18-49 rating going from L+SD to L+7 (from a 0.68 to a 1.30) and +2.2 million viewers overall (3.5 million to 5.7 million). When projected 35-day non-linear viewing is included, the "Great News" 18-49 rating grows to a 2.14. Upscale: "Blindspot" is generating a strong upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

"Taken" (0.5/2 in 18-49, 3.1 million viewers overall from 9-10 p.m. ET) maintained 100% week to week in adults 18-49 (0.5 vs. 0.5) and increased by +6% in total viewers (3.1 million vs. 3.0 million). "Taken" has now grown in total viewers both weeks since its season premiere (from 2.8 million on Jan. 12 to 3.0 million on Jan. 19 to 3.1 million on Jan. 26). In this week's timeslot, "Taken" ranked #2 among the Big 4 networks in total viewers. L+3: "Taken" grew by +49% in 18-49 (0.49 to 0.73) and more than +1.4 million viewers overall (3.0 million to 4.4 million) going from L+SD to L+3 Nielsens. L+7: Last season, "Taken" increased by +32% in 18-49 rating going from L+SD to L+7 (from a 1.00 to a 1.32) and +1.8 million viewers overall (5.1 million to 6.9 million).

"Dateline NBC" (0.7/3 in 18-49, 1.1 in adults 25-54, 4.3 million viewers overall from 10-11 p.m. ET) maintained 100% week to week in adults 18-49 (0.7 vs. 0.7), while growing +10% in 25-54 (1.1 vs. 1.0) and +18% in total viewers (4.3 million vs. 3.6 million). "Dateline" ranked #1 in the timeslot among ABC, CBS and NBC in adults, men and women 18-49 and tied for #1 in adults 25-54. L+3: Last week's "Dateline" increased by +46% in 18-49 (0.69 to 1.01) and +1.4 million viewers overall (3.6 million to 5.0 million) going from L+SD to L+3 Nielsens. L+7: Friday's "Dateline" is growing by +33% this season in 18-49 rating (from a 0.92 to a 1.2) and more than +1.2 million viewers overall (4.9 million to 6.1 million) going from L+SD to L+7. Upscale: Friday's "Dateline" is delivering a solid upscale audience, indexing at a 113 among adults 18-49 in $100K+ homes.



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