NBC Shares Primetime Ratings For Week 3/5-3/11
By: Tori Hartshorn Mar. 13, 2018
NBC has finished #2 for the primetime ratings week of March 5-11 among the Big 4 networks in adults 18-49 and most other key demographics, with "The Voice" and "This Is Us" accounting for three of the week's top seven primetime telecasts on the broadcast networks in adults 18-49.
According to "live plus same day" figures from Nielsen Media Research, Monday's "Voice" ranked #2 for the week among primetime shows on ABC, CBS, NBC or Fox, Tuesday's "This Is Us" tied for #3 and the Tuesday "Voice" tied for #7. Other top NBC primetime shows for the week were: "Chicago Med," tied for #14; "Good Girls," #17; and "Chicago P.D.," "Chicago Fire" and Law & Order: SVU," tied for #18.
In adults 18-49, NBC is dominating the current primetime season, with leads over #2 FOX and CBS of +0.9 of a rating point or +56% (2.5 vs. 1.6). The +56% advantage is the best for any #1 network at this point in the season in the 30-year history of Nielsen's current people-meter sample.
Season to date, NBC is also running #1 among ABC, CBS, NBC and FOX in every other key ratings measure, including total viewers, for the first time since 2001-02. Excluding all sports, NBC is running closer to CBS at this point in the season in total viewers than it's been in 15 years, since 2002-03 (currently within 1.4 million total viewers of CBS excluding sports, best since the gap was 767,000 in 2002-03).
Counting entertainment programming only, NBC leads the season in adults 18-49, and also ranks #1 among the Big 4 in adults 25-54, adults 18-34 (tie), men 18-49, women 18-49 and women 25-54.
Weekly ratings are "live plus same day" figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."
Week 24 Averages
Adult 18-49 Rating, "live plus same day," March 5-11
ABC...1.3
NBC...1.1
CBS...0.9
Fox...0.8
CW...0.4
Total Viewers
CBS...7.2 million
ABC...5.3 million
NBC...5.1 million
Fox...3.1 million
CW...1.2 million
Season-to-Date Averages
Adult 18-49 Rating, "Most Current"
NBC...2.5
Fox...1.6
CBS...1.6
ABC...1.5
CW...0.6
Total Viewers
NBC...9.9 million
CBS...9.0 million
ABC...5.9 million
Fox...5.4 million
CW...1.7 million
NBC highlights for the week of March 5-11:
Monday
NBC won Monday night in total viewers among the Big 4 for a fourth consecutive week.
"The Voice" (2.5/9 in 18-49, 11.6 million viewers overall from 8-10 p.m. ET) toped ABC's "Bachelor" finale as the #1 show of the night in 18-49 and total viewers, beating "Bachelor" head to head from 8-10 p.m. by +14% in 18-49 (2.5 vs. 2.2 from 8-10 p.m.) and +4.0 million persons or +52% in total viewers (11.6 million vs. 7.6 million). "The Voice" grew +5% versus the comparable telecast of the prior cycle in total viewers (11.6 million vs. 11.0 million) and finished within 0.1 of a point in 18-49 (2.5 vs. 2.6).
"Live Plus Three Day" Ratings: "Voice" increased by +19% in 18-49 (from a 2.47 rating to a 2.95) and +1.8 million viewers overall (11.6 million to 13.4 million) going from "live plus same day" Nielsens to L+3.
"Live Plus Seven Day" Ratings: Monday's "The Voice" has grown by +25% in 18-49 rating going from L+SD to L+7 (from a 2.10 to a 2.63) and +1.9 million viewers overall (10.1 million to 12.0 million). When projected 35-day non-linear viewing is included, the "Voice" 18-49 rating increases to a 3.25.
"Good Girls" (1.3/5 in 18-49, 5.4 million viewers overall from 10-11 p.m. ET) ranked as the #1 scripted show of the night in adults 18-49. Despite special competition this week from the final hour of "The Bachelor," "Good Girls" retained 90% of the previous week's series premiere in total viewers (5.361 million vs. 5.979 million) and finished within 0.2 in 18-49 (1.3 vs. 1.5).
"Good Girls" outrated CBS' rival drama in the timeslot, "Scorpion," in adults 18-49 by +63% (1.3 vs. 0.8) and was up versus NBC's timeslot average this season prior to "Good Girls," excluding Olympics, by +30% in 18-49 (1.3 vs. 1.0).L+3:"Good Girls" grew by +27% in 18-49 (1.25 to 1.59) and +1.2 million viewers overall (5.4 million to 6.6 million) going from L+SD to L+3 Nielsens.
Tuesday
NBC won the night among the Big 4 in adults 18-49, for NBC's 18th consecutive Tuesday win in 18-49 among the Big 4 networks.
"The Voice" (2.1/9 in 18-49, 10.1 million viewers overall from 8-9 p.m. ET) outdelivered ABC's "Bachelor" special in the hour by +2.1 million persons or +26% in total viewers (10.1 million vs. 8.0 million from 8-9 p.m. for "Bachelor") and won the highly competitive hour among adults 25-54, men 25-54 and men 18-49. "The Voice" grew from half-hour to half-hour in every key measure, including a gain of +15% in adults 18-49 (2.0 to 2.3), +17% in women 18-49 (2.4 to 2.8) and +18% in women 25-54 (3.3 to 3.9). L+3: "Voice" grew by +19% in 18-49 (2.13 to 2.53) and more than +1.6 million viewers overall (10.1 million to 11.8 million) going from L+SD to L+3 Nielsens. L+7: Tuesday's "Voice" has increased by +23% in 18-49 rating going from L+SD to L+7 (from a 2.04 to a 2.50) and more than +1.7 million viewers overall (10.2 million to 12.0 million). With the addition of projected 35-day non-linear ratings, the Tuesday "Voice" 18-49 figure grows to a 3.13.
"This Is Us" (2.3/8 in 18-49, 8.9 million viewers overall from 9-10:01 p.m. ET) ranked as the #1 show of the night in adults 18-49 despite special competition from ABC's "The Bachelor: After the Final Rose" (2.2 from 8-10 p.m.). For the 9-10 p.m. hour, "This Is Us" prevailed over the "Bachelor" special in 18-49 by +5% (2.3 vs. 2.2 from 9-10 p.m. for the "Bachelor" special) and also in total viewers by +1.4 million persons or +18% (8.9 million vs. 7.5 million). L+3: "This Is Us" increased by +68% in 18-49 (2.26 to 3.79) and +4.6 million viewers overall (8.9 million to 13.5 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night in 18-49 rating and percentage, as well as total viewers. L+7: "This Is Us" is growing by +71% in 18-49 rating (from a 3.21 to a 5.50) and +6.3 million viewers overall (11.5 million to 17.8 million) going from L+SD to L+7. When projected 35-day non-linear viewing is included, the "Us" 18-49 rating increases to an 8.32. Upscale: "Us" is generating a strong upscale audience, indexing at a 144 among adults 18-49 living in homes with $100K+ incomes.
"Chicago Med" (1.4/6 in 18-49, 7.0 million viewers overall from 10:01-11 p.m. ET) won the slot among the ABC, CBS and NBC dramas in adults 18-49 by a +56% margin (1.4 vs. 0.9 for CBS' #2 "NCIS: New Orleans"), while maintaining 100% of its rating week to week in 18-49 (1.4 vs. 1.4) and 97% in total viewers (7.028 million vs. 7.273 million). "Med" tied with "NCIS" as the night's #2 scripted show in 18-49, behind only "This Is Us," and remained undefeated in the timeslot when in original this season versus regular ABC-CBS competition in 18-49. L+3: "Med" grew by +49% in 18-49 (1.35 to 2.01) and more than +3.1 million viewers overall (7.0 million to 10.2 million) going from L+SD to L+3 Nielsens. L+7: "Med" is increasing by +70% in 18-49 rating going from L+SD to L+7 (from a 1.32 to a 2.24) and more than +3.9 million viewers overall (7.0 million to 10.9 million). When projected 35-day non-linear viewing is included, the "Med" 18-49 rating increases to a 2.94.
Wednesday
"The Blacklist" (1.0/4 in 18-49, 5.7 million viewers overall from 8-9 p.m. ET) grew week to week in 18-49 (1.0 vs. 0.9) and total viewers (5.689 million vs. 5.684 million) and finished #2 in the hour in total viewers behind only "Survivor." L+3: "Blacklist" increased by +44% in 18-49 (1.02 to 1.47) and +2.2 million viewers overall (5.7 million to 6.9 million) going from L+SD to L+3 Nielsens. L+7: "Blacklist" is growing by +72% in 18-49 rating this season going from L+SD to L+7 (0.98 to a 1.69) and +3.1 million viewers overall (5.8 million to 8.9 million).Upscale: "Blacklist" delivers a strong upscale audience, indexing at a 128 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
"Law & Order: Special Victims Unit" (1.2/5 in 18-49, 5.5 million viewers overall from 9-10 p.m. ET) increased by +9% week to week in 18-49 (1.2 vs. 1.1) and built by +20% on its lead-in in adults 18-49. L+3: "SVU" grew +48% in 18-49 (1.18 to 1.75) and +2.1 million viewers overall (5.5 million to 7.6 million) going from L+SD to L+3 Nielsens. L+7: "SVU" has grown by +73% this season in 18-49 rating going from L+SD to L+7 (from a 1.30 to a 2.25) and more than +2.9 million viewers overall (6.0 million to 8.9 million). When projected 35-day non-linear viewing is included, the "SVU" 18-49 rating increases to a 3.45.
The 100th episode of "Chicago P.D." (1.2/5 in 18-49, 6.6 million viewers overall from 10-11 p.m. ET) a crossover with "Chicago Fire," won the timeslot among the ABC-CBS-NBC dramas in every key measure, including margins of +33% margin in 18-49 (1.2 vs. 0.9 for CBS' #2 "Criminal Minds") and +1.6 million persons or +31% in total viewers (6.6 million vs. 5.0 million for "Criminal Minds"). "P.D." grew +9% week to week in total viewers (6.617 million vs. 6.091 million) while matching the show's highest 18-49 rating since Jan. 17 (1.4). "P.D." has now won the slot or tied for #1 versus regular ABC and CBS competition with its last 32 straight original telecasts in adults 18-49 (L+SD), extending back to October 2016. L+3: "P.D." grew by +72% in 18-49 (1.22 to 2.10) and more than +3.7 million viewers overall (6.6 million to 10.4 million) going from L+SD to L+3 Nielsens, The gains of +0.88 in 18-49 and +3.744 million viewers are season highs for "P.D." L+7: "Chicago P.D." is increasing by +87% in 18-49 rating this season going from L+SD to L+7 (from a 1.20 to a 2.24) and +4.1 million viewers overall (6.4 million to 10.5 million). With the addition of projected 35-day non-linear ratings, the "P.D." figure grows to a 2.98.
Thursday
"Superstore" (1.0/4 in 18-49, 3.4 million viewers overall from 8-8:30 p.m. ET) increased by +11% week to week in 18-49 (1.1 vs. 0.9) and also grew week to week in adults, men and women 18-34 and men and women 25-54. L+3: "Superstore" increased by +46% in 18-49 (1.01 to 1.47) and +964,000 viewers overall (3.4 million to 4.3 million) going from L+SD to L+3 Nielsens. L+7: "Superstore" is growing by +55% in 18-49 rating going from L+SD to L+7 (from a 1.1 to a 1.7) and +1.3 million viewers overall (4.1 million to 5.4 million). When projected non-linear 35-day viewing is included, the "Superstore" 18-49 rating increases to a 2.84. Upscale: "Superstore" is delivering a strong upscale audience, indexing at a 120 among adults 18-49 in $100K+ homes.
"A.P. Bio" (0.7/3 in 18-49, 2.3 million viewers overall from 8:30-9 p.m. ET) retained 100% week to week in 18-49 (0.7 vs. 0.7) and grew +0.1 of a point or +25% in adults 18-34 (0.5 vs. 0.4). L+3: "A.P. Bio" grew by +42% in 18-49 going from L+SD to L+7 (0.71 to 1.01) and +727,000 viewers overall (2.3 million to 3.1 million). Upscale: "A.P. Bio" is generating a strong upscale audience, indexing at a 140 among adults 18-49 living in homes with $100K+ incomes.
"Will & Grace" (1.0/4 in 18-49, 3.9 million viewers overall from 9-9:30 p.m. ET) retained 98% week to week in total viewers (3.9 million vs. 4.0 million) and 100% in adults 25-54, men 25-54 and men 18-49, while ranking #2 or tied for #2 in the timeslot among the Big 4 networks in adults 25-54 and all key adult-male demos. "Will & Grace" built on its adult 18-49 lead-in by +43%. L+3: "Will & Grace" increased by +74% in 18-49 (1.01 to 1.85) and +2.3 million viewers overall (3.9 million to 6.2 million) going from L+SD to L+3 Nielsens, for the biggest 18-49 percentage lift of the night on the Big 4 networks. L+7: "Will & Grace" has grown by +85% in 18-49 rating this season going from L+SD to L+7 (1.68 to a 3.11) and more than +3.7 million viewers overall (6.1 million to 9.8 million). With the addition of projected 35-day non-linear ratings, the "Will & Grace" 18-49 average increases to a 4.64. Upscale: "Will & Grace" is delivering a strong upscale audience, indexing at a 136 among adults 18-49 living in homes with $100K+ incomes.
The debut of "Champions" (0.7/3 in 18-49, 2.7 million viewers overall from 9:30-10 p.m. ET) retained 100% of the prior week's 18-49 rating in the slot from "A.P. Bio" and was up in total viewers (2.701 million vs. 2.697 million). "Champions" finished within 0.1 of a rating point of its lead-in from "Will & Grace" in adults, men and women 18-34. L+3: "Champions" increased by +27% in 18-49 (0.73 to 0.93) and +635,000 viewers overall (2.7 million to 3.3 million) going from L+SD to L+3 Nielsens.
"Chicago Fire" (1.2/5 in 18-49, 6.2 million viewers overall from 10-11 p.m. ET), with an episode that crossed over with Wednesday's "Chicago P.D.," equaled the show's highest rating since its season premiere in 18-49 (since Sept. 28, 2017, 1.5) and delivered its most-watched telecast since Oct. 26 (6.5 million). "Fire" increased by +9% week to week in 18-49 (1.2 vs. 1.1) and +10% in total viewers (6.242 million vs. 5.670 million), while winning the 10 p.m. hour among the ABC, CBS and NBC dramas in adults 18-49, total viewers and adults 25-54, and ranking #1 or tied for #1 in all other key demos. L+3: "Fire" grew by +78% in 18-49 (1.18 to 2.10) and more than +3.6 million viewers overall (6.2 million to 9.9 million) going from L+SD to L+3, for the biggest L+3 lift of the night on the Big 4 networks in total viewers, as well as the biggest 18-49 rating and total-viewer lifts for "Fire" this season. L+7: "Chicago Fire" is growing by +94% in 18-49 rating (from a 1.11 to a 2.15) and +4.0 million viewers overall (6.1 million to 10.1 million) going from L+SD to L+7. With the addition of projected 35-day non-linear ratings, the "Fire" figure increases to a 2.87 in 18-49.
Friday
"Blindspot" (0.6/3 in 18-49, 3.0 million viewers overall from 8-9 p.m. ET) retained 97% of its prior week's result in total viewers (3.0 million vs. 3.1 million). L+3: The prior week's "Blindspot" grew by +72% in 18-49 (0.67 to 1.15) and more than +1.6 million viewers overall (3.1 million to 4.8 million) going from L+SD to L+3 Nielsens. L+7: "Blindspot" is increasing by +94% in 18-49 rating going from L+SD to L+7 (from a 0.67 to a 1.30) and +2.2 million viewers overall (3.5 million to 5.7 million). When projected 35-day non-linear viewing is included, the "Blindspot" 18-49 rating grows to a 2.07. Upscale: "Blindspot" is generating a strong upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
"Taken" (0.4/2 in 18-49, 2.2 million viewers overall from 9-10 p.m. ET) finished #2 in the timeslot among the Big 4 networks in total viewers. L+3: The previous week's "Taken" grew by +40% in 18-49 (0.47 to 0.66) and +1.4 million viewers overall (2.5 million to 3.9 million) going from L+SD to L+3 Nielsens.
The "NBC News Special: Confronting Putin" (0.4/2 in 18-49, 0.5 in adults 25-54, 1.9 million viewers overall from 10-11 p.m. ET) maintained 100% of its lead-in in adults 18-49 and adults 25-54. Despite the 10 p.m. hour, "Confronting Putin" maintained its full rating from half-hour to half-hour in adults 18-49 and adults 25-54 and equaled or increased its rating from half-hour to half-hour in every key demo.
Sunday
"American Ninja Warrior: USA Vs. the World" (0.9/3 in 18-49, 3.6 million viewers overall from 7-10 p.m. ET) grew from its first half-hour to its sixth by +29% in adult 18-49 rating (0.7 to 0.9). L+7: Last summer, "Ninja" grew by +21% in 18-49 rating going from L+SD to L+7 (from a 1.44 to a 1.74) and +943,000 viewers overall (5.9 million to 6.8 million). Upscale: Last season, "Ninja" delivered a strong upscale audience, indexing at a 121 among adults 18-49 living in homes with $100K+ incomes.
The second season premiere of "Timeless" (0.8/3 in 18-49, 3.0 million viewers overall from 10-11 p.m. ET) ranked #2 in the timeslot among the ABC, CBS and NBC dramas in 18-49 and was #2 or tied for #2 among those dramas in every other key demographic. "Timeless: equaled the show's average for last season's final four episodes in 18-49 (0.8 vs. 0.8 from Jan. 30-Feb. 20, 2017). L+7: Last season "Timeless" increased by +88% in 18-49 rating going from L+SD to L+7 (from a 1.10 to a 2.07) and +3.4 million viewers overall (4.6 million to 8.0 million).Upscale: Last season, "Timeless" generated a strong upscale audience, indexing at a 124 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
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