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NBC Sees Second Highest Sunday Average Since January 27

By: Aug. 26, 2013
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Regarding this morning's Nielsens, remember that the fast-affiliate ratings that come in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and typically understate live NFL telecasts.

Despite that, NBC is currently #1 for the night among ABC, CBS, NBC and FOX in adults 18-49, adults 18-34, adults 25-54 and all key adult-male demos in the fast-affiliate ratings.

In metered-market household ratings, which are time zone-adjusted:

· The Minnesota-San Francisco game ranked #1 in the time period on ABC, CBS, NBC and FOX in metered-market households with a 5.8/10.

· NBC's 4.7/8 Primetime average from 7-11 p.m. is the second-highest NBC Sunday average since January 27 (AFC-NFC Pro Bowl), trailing over that span only August 4, the night of the Hall of Fame Game (5.6/10 from 7-11 p.m.).

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.



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