NBC Renews FASHION STAR For Second Season

According to The Hollywood Reporter, the NBC network has renewed the design competition FASHION STAR for a second season. 

The reality competition series searches for the next big brand in fashion. Featuring host and executive producer Elle Macpherson, along with celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos, the series gives 14 unknown designers the chance to win the multi-million dollar prize of launching their collections in three of America's largest retailers: Macy's, H&M and Saks Fifth Avenue.

The series features clothes designed for America to buy and has enlisted three of the world's top retailers to help in the decision making process. Caprice Willard (Macy's), Terron E. Schaefer (Saks Fifth Avenue) and Nicole Christie (H&M) will serve as the judges who make on-the-spot decisions as they vie for the right to purchase and exclusively carry the work of the up-and-coming designers each week.

At the end of each episode, America has the chance to immediately purchase the winning designs showcased on the episode that week. What viewers see on TV that night is on the streets and in stores immediately.  Each week, designers who do not sell any of their items to the buyers will be up for elimination. In addition, celebrity mentors Simpson, Richie and Varvatos are able to save one of these designers from the chopping block.

In the end, one designer successfully combines fashion and business to become the next "Fashion Star" and receives the prize of a lifetime –$6,000,000 in orders for capsule collections in Macy's, H&M and Saks Fifth Avenue stores.

The "Fashion Star" format was developed by Ben Silverman of Electus (NBC's "The Biggest Loser," "The Office," and "The Tudors"), Rick Ringbakk of Emmy Award-winning 5x5 Media ("Jamie Oliver's Food Revolution"), and E.J. Johnston and James Deutch of EJD Productions.

The show is executive-produced by Elle Macpherson, Ben Silverman of Electus, Jane Lipsitz and Dan Cutforth of The Magical Elves, Rick Ringbakk of 5x5 Media) and EJ Johnston and James Deutch of EJD Productions. Electus/Engine Distribution will retain all international distribution rights.