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NBC Ratings: Sunday 'Dateline' Hits a 3-Year High, NBC Ties for #1 in 18-49 Sunday Night Among the Big 4

By: Mar. 07, 2016
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NBC TIES FOR #1 AMONG THE BIG 4 SUNDAY NIGHT IN 18-49, LED BY THE TOP-RATED SUNDAY "DATELINE NBC" IN THREE YEARS

A "VOICE" ENCORE DOUBLES IN RATING FROM ITS FIRST HALF-HOUR TO ITS FOURTH, ADDS 1.7 MILLION VIEWERS

Sunday Primetime Results:

NBC ties for the nightlong win among the Big 4 networks in adults 18-49 and wins among those nets outright in adults 25-54.

"Dateline NBC" (1.4/4 in 18-49, 2.0 in 25-54, 5.9 million viewers overall from 9-11 p.m. ET):

· Delivers its highest Sunday rating in three years in adults 18-49 and 25-54 (since Jan. 6, 2013, 1.5 in 18-49, 2.0 in 25-54).

· Wins the time period among the Big 4 networks in adults 18-49, adults 25-54 and other key demos.

· Is close to rounding up to a 1.5, currently reporting a 1.44 in these prelim fast-affiliate ratings.

· Is the #1 telecast Sunday night on the Big 4 networks in women 18-49 (1.6) and women 25-54 (2.3).

· Is the night's #1 newsmagazine ahead of the 7-8 p.m. telecast of "60 Minutes" in adults 18-49 (1.4 vs. 1.3).

An encore telecast of "The Voice" (1.1/3 in 18-49, 4.4 million viewers overall from 7-9 p.m. ET):

· Grew dramatically throughout its two-hour time period, with this half-hour track in 18-49: 0.7. 0.9, 1.2, 1.4.

· Doubled in rating from its first half-hour to its fourth in 18-49 (0.7 to 1.4) and +47% or 1.7 million persons in total viewers (3.6 million to 5.3 million).

· For its second hour from 8-9 p.m., tied for #1 in 18-49 among ABC, CBS, NBC & FOX .



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