NBC Ratings: 'Dateline' Equals Its 18-49 High Since 1/12

"dateline Nbc" Matches Its High 18-49 Rating Since Jan. 12, "dateline" & "blindspot" Maintain 100% Week To Week In 18-49, Grow In Total Viewers

Friday Primetime Ratings:

"Dateline NBC" (0.7/3 in 18-49, 1.0 in adults 25-54, 4.1 million viewers overall from 9-11 p.m. ET):

· Equals the show's high for a Friday edition since Jan. 12 in adults 18-49 (0.8 from 10-11 p.m.).

· Maintains 100% week to week in 18-49 (0.7 vs. 0.7) and 25-54 (1.0 vs. 1.0) and grows +4% in total viewers (4.111 million vs. 3.953 million).

· Is the #1 newsmagazine of the night in adults 18-49, adults 25-54 and total viewers.

· Increases its viewership from its first half-hour to its fourth by +1.1 million persons or +32% in total viewers (3.4 million to 4.5 million).

· Will add substantial viewership via time-shifting - Friday's "Dateline" is growing by +35% this season in 18-49 rating (from a 0.82 to a 1.11) and more than +1.2 million viewers overall (4.6 million to 5.9 million) going from L+SD to L+7.

· Upscale: Friday's "Dateline" is delivering a solid upscale audience, indexing at a 113 among adults 18-49 in $100K+ homes.

"Blindspot" (0.5/3 in 18-49, 2.9 million viewers overall from 8-9 p.m. ET):

· Maintains 100% week to week in 18-49 (0.5 vs. 0.5) and grows +5% in total viewers (2.862 million vs. 2.717 million).

· Ranks #2 in the timeslot among the Big 4 networks in total viewers.

· Will add significant viewership via time-shifting and VOD - so far this season, "Blindspot" is increasing by +94% in 18-49 rating going from L+SD to L+7 (from a a 0.65 to a 1.26) and +2.1 million viewers overall (3.4 million to 5.5 million). When projected 35-day non-linear viewing is included, the "Great News" 18-49 rating grows to a 2.00.

· Upscale: "Blindspot" is attracting a solid upscale audience, indexing at a 116 among adults 18-49 living in homes with $100K+ incomes.

In Late-Night Metered Markets Friday Night:

Friday metered-market results are currently unavailable.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Image courtesy of NBC.

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