News on your favorite shows, specials & more!

NBC Ratings: DATELINE Matches Season High

By: Nov. 05, 2016
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

Friday Primetime Ratings:

"Dateline NBC" (1.0/4 in 18-49, 1.4 in adults 25-54, 4.8 million viewers overall from 9-11 p.m. ET):

Equals its season high in 18-49.

Matches the show's highest 18-49 rating since Sept. 9 (1.2).

Grows +11% week to week in 18-49 (1.0 vs. 0.9), +8% in adults 25-54 (1.4 vs. 1.3) and +9% in total viewers (4.773 million vs. 4.378 million).

Ties as the #1 show of the night on the Big 4 networks in women 18-49 (with a 1.3 rating).

In the two-hour time period, ranks #2 among the Big 4 networks in adults 18-49, adults 25-54 (tie) and total viewers.

For its second hour from 10-11 p.m., ranks #2 among ABC, CBS and NBC in adults 18-49, adults 25-54 and total viewers,ties for #1 in women 18-34 and ranks #1 outright among those nets in women 18-49, outscoring ABC's "20/20" head to head in every key measure except men 18-34, where the two shows tied.

Will add substantial viewership via time-shifting - "Dateline" is growing by +29% this season in 18-49 rating (from a 0.94 to a 1.21) and 1.1 million viewers overall (4.8 million to 5.9 million) going from L+SD to L+7.

Upscale: "Dateline" is generating a solid upscale audience, indexing at a 107 among adults 18-49 living in homes with $100K+ incomes.

"Caught on Camera With Nick Cannon" (0.6/3 in 18-49, 2.7 million viewers overall from 8-9 p.m. ET):

Retains 100% week to week in 18-49 (0.6 vs. 0.6) and grows in total viewers (2.736 million vs. 2.722 million).

Maintains a 0.6 rating in 18-49 for a sixth consecutive original telecast.

In Late-Night Metered Markets Friday Night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/6; "Late Show with Stephen Colbert," 2.1/5; and ABC's "Jimmy Kimmel Live," 1.8/5 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/3, with an encore.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.3/4 in metered-market households with an encore; CBS's "Late Late Show," 1.1/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.5/3 in 18-49 with an encore; "Late Late Show," 0.3/2 with an encore.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



Comments

To post a comment, you must register and login.



Videos