NBC Ratings: DATELINE Equals Season High in 18-49
By: Ashlee Latimer Nov. 12, 2016
"Dateline NBC" (1.0/4 in 18-49, 1.4 in adults 25-54, 4.7 million viewers overall from 9-11 p.m. ET):
Equals its season high in 18-49.
Matches the show's highest 18-49 rating since Sept. 9 (1.2).
Maintains +100% week to week in 18-49 (1.0 vs. 1.0) and adults 25-54 (1.4 vs. 1.4) and holds 97% in total viewers (4.710 million vs. 4.845 million).
Will add substantial viewership via time-shifting - "Dateline" is growing by +31% this season in 18-49 rating (from a 0.93 to a 1.22) and 1.1 million viewers overall (4.7 million to 5.8 million) going from L+SD to L+7.
Upscale: "Dateline" is generating a solid upscale audience, indexing at a 107 among adults 18-49 living in homes with $100K+ incomes.
"Caught on Camera With Nick Cannon" (0.6/2 in 18-49, 2.7 million viewers overall from 8-9 p.m. ET):
Retains 100% week to week in 18-49 (0.6 vs. 0.6) and is currently up +6% in total viewers (2.723 million vs. 2.557 million).
Maintains a 0.6 rating in 18-49 for a seventh consecutive original telecast.
In Late-Night Metered Markets Friday Night:
In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/6; "Late Show with Stephen Colbert," 2.1/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.9/5.
In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4; "Late Show," 0.3/2 with an encore; and "Jimmy Kimmel Live," 0.5/3.
From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.
From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households with an encore; CBS's "Late Late Show," 1.1/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49 with an encore; "Late Late Show," 0.2/1 with an encore.
At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
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