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NBC Ratings: DATELINE Delivers New Season Highs

By: Dec. 03, 2016
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Friday Primetime Ratings:

"Dateline NBC" (1.2/4 in 18-49, 1.7 in adults 25-54, 6.1 million viewers overall from 9-11 p.m. ET):

· Scored new season highs in adults 18-49, adults 25-54 and total viewers.

· Equals its highest 18-49 rating in 10 months (matching its high since Jan. 29, 1.4).

· Reaches a second consecutive new season high, after hitting a prior high with its previous original telecast Nov. 18 with a 1.1.

· Ties for #1 in the time period among non-sports Big 4 shows in 18-49 and 25-54 and ranks #1 overall in total viewers among those nets.

· Wins its second hour among Big 4 non-sports programs in adults 18-49, adults 25-54 and total viewers.

· Will add substantial viewership via time-shifting - "Dateline" is growing by +30% this season in 18-49 rating (from a 0.96 to a 1.25) and more than +1.1 million viewers overall (4.8 million to 5.9 million) going from L+SD to L+7.

"Caught on Camera With Nick Cannon" (0.7/3 in 18-49, 3.7 million viewers overall from 8-9 p.m. ET):

· Is close to rounding up to a 0.8 (currently reporting a 0.747 in these prelim fast-affiliate ratings).

· Matches its season high in 18-49.

· Equals the show's top 18-49 rating since Feb. 19 (0.8).

· Sets a new season high in total viewers with its most-watched telecast since Feb. 12 (4.2 million).

· Despite last week's preemption, maintains 100% of its prior telecast in 18-49 (0.7 vs. 0.7 on Nov. 18) and grows +21% in total viewers (3.698 million vs. 3.047 million).

In Late-Night Metered Markets Friday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/7; "Late Show with Stephen Colbert," 2.3/6; and ABC's "Jimmy Kimmel Live," 1.9/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.4/4 in metered-market households with an encore; CBS's "Late Late Show," 1.2/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49 with an encore; "Late Late Show," 0.3/2 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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