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NBC Ratings: DATELINE Continues Season Climb

By: Dec. 10, 2016
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Friday Primetime Ratings:

"Dateline NBC" (1.1/4 in 18-49, 1.5 in adults 25-54, 5.6 million viewers overall from 9-11 p.m. ET):

· Retains 92% of last week's season-high rating in adults 18-49 (1.1 vs. 1.2), as well as 92% of last week's season best in total viewers (5.581 million vs. 6.096 million).

· Grows week to week in men 18-34 (0.5 vs. 0.4) and men 18-49 (0.9 vs. 0.8) and

· Ranks #2 among the Big 4 networks in the time period in adults 18-49, adults 25-54 and total viewers.

· Ties for #1 among those nets in men 18-49 and men 18-34.

· Will add substantial viewership via time-shifting - "Dateline" is growing by +30% this season in 18-49 rating (from a 0.96 to a 1.25) and more than +1.1 million viewers overall (4.8 million to 5.9 million) going from L+SD to L+7.

"Caught on Camera With Nick Cannon" (0.6/3 in 18-49, 3.2 million viewers overall from 8-9 p.m. ET):

· Is close to rounding up to a 0.7 in these prelim fast-affiliate ratings (currently reporting a 0.644).

· Retains 86% week to week in adults 18-49 (0.6 vs. 0.7, which matched the show's season high) and holds 88% of last week's season-best in total viewers (3.227 million vs. 3.657 million).

In Late-Night Metered Markets Friday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/7; "Late Show with Stephen Colbert," 2.3/6; and ABC's "Jimmy Kimmel Live," 1.7/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.5/5 in metered-market households with an encore; CBS's "Late Late Show," 1.1/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.5/3 in 18-49 with an encore; "Late Late Show," 0.3/2 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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