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NBC Ranks Number One on Tuesday Night with AMERICA'S GOT TALENT and MAKING IT

By: Aug. 15, 2018
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NBC Ranks Number One on Tuesday Night with AMERICA'S GOT TALENT and MAKING IT  Image

NBC ranks #1 Tuesday night versus the Big 4 competition in adults 18-49, total viewers and every other key measure, winning six of six half-hours in adults 18-49.

"America's Got Talent" (2.0/9 in 18-49, 10.9 million viewers overall from 8-10:01 p.m. ET):

· Is the #1 show of the night in 18-49, total viewers and all other key measures.

· Matches the timeslot's combined Big 4 competition in 18-49 (2.0 vs. a combined 2.0) and beats it in total viewers (10.863 million vs. a combined 10.551 million).

· Doubles the time period's #2 program in 18-49, ABC's "Bachelor in Paradise" (2.0 vs. 1.0).

· Grows +5% week to week in 18-49 rating (2.0 vs. 1.9) and is currently retaining 98% in total viewers (10.863 million vs. 11.041 million), pending updates.

· Will add significant viewership via time-shifting:

o Last week's "Talent" increased by +27% in 18-49 (1.95 to 2.48) and more than +2.1 million viewers overall (11.0 million to 13.2 million) going from L+SD to L+3.

o These were the biggest L+3 lifts of the night in 18-49 rating and total viewers.

o L+7: "America's Got Talent" has increased by +39% in 18-49 rating going from L+SD to L+7 (from a 2.17 to a 3.01) and +3.1 million viewers overall (11.6 million to 14.7 million).

o With the addition of 35-day linear and projected non-linear ratings, "Talent's" 18-49 figure grows to a 4.35.

· Upscale: "Talent" is generating a strong upscale audience, indexing at a 111among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

"Making It" (1.0/5 in 18-49, 4.2 million viewers overall from 10:01-11 p.m. ET):

· Is currently up +11% week to week in 18-49 (1.0 vs. 0.9) and up +1% in total viewers (4.182 million vs. 4.148 million), pending updates

· Wins the timeslot among ABC, CBS and NBC in every key demographic - adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54.

· Beats the timeslot's #2 program, "Castaways," by +67% in 18-49 (1.0 vs. 0.6).

· Is currently tied as the #2 show of the night in 18-49 with "Bachelor in Paradise" and behind only "America's Got Talent."

· Is the #1 most-watched Week 3 episode of any new summer series so far this year on the Big 4 networks (topping the previous Week 3 high of "Gordon Ramsay's 24 Hours to Hell & Back" on June 27, 3.523 million).

· Will add significant viewership via time-shifting and VOD - last week's "Making It" increased by +23% in 18-49 rating going from L+SD to L+7 (from a 0.95 to 1.17) and +713,000 viewers overall (4.1 million vs. 4.9 million) going from L+SD to L+3.

· Upscale: "Making It" generates a solid upscale audience, indexing at a 105among adult 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, "Making It" is indexing at a 117.

In Late-Night Metered Markets Tuesday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.5/4; "Late Show with Stephen Colbert," 2.7/8; and ABC's "Jimmy Kimmel Live," 1.6/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.5/3; "Late Show," 0.4/3; and "Jimmy Kimmel Live," 0.4/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.0/4 in metered-market households; CBS's "Late Late Show," 1.3/5. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," 0.2/2.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.2/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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