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NBC Performs Well in Rebroadcast Ratings, Week of 10/15-10/19

By: Oct. 25, 2012
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Encore telecasts of NBC's "The Tonight Show with Jay Leno" have averaged a 0.7 rating, 3 share in adults 18-49 and 2.8 million viewers overall for the week of October 15-19. "Tonight" delivered bigger audiences than CBS's rebroadcasts of "Late Show with David Letterman" and the ABC time-slot competition in the hour of "Nightline" and "Jimmy Kimmel Live" in adults, men and women 18-34.

For the week at 12:35 a.m. ET, encore broadcasts of "Late Night with Jimmy Fallon" delivered bigger audiences than CBS's first-run "Late Late Show with Craig Ferguson" in adults, men and women 18-34 and adults, men and women 18-49.

Through the first four weeks of the season, "Tonight" has established a viewers 18-49 margin over "Late Show" to 4 percent (933,000 vs. 900,000), eliminating last year's "Late Show" advantage of 1 percent. Jay has also generated a viewers 25-54 advantage this season of 1 percent (1.191 million vs. 1.180 million) after trailing by 0.1 percent at this point last year, while stretching his 18-34 lead to 14 percent (317,000 vs. 277,000) from last year's 10 percent.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of October 15-19. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.7 rating, 3 share (in encore telecasts)
CBS "Late Show," 0.7/3 (in encore telecasts)
11:35 p.m.-12 midnight ET
ABC "Nightline," 0.9/3
12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/3*
12:35-1:35 a.m. ET
NBC "Late Night," 0.4/3 (in encore telecasts)
CBS "Late Late Show," 0.4/3
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2 (in encore telecasts)

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 2.8 million viewers (in encore telecasts)
CBS "Late Show," 3.0 million viewers (in encore telecasts)
11:35 p.m.-12 midnight ET
ABC "Nightline," 4.0 million viewers
12 midnight-1 a.m. ET
ABC "Kimmel," 2.0 million viewers*
12:35-1:35 a.m. ET
NBC "Late Night," 1.4 million viewers (in encore telecasts)
CBS "Late Late Show," 1.5 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.8 million viewers (in encore telecasts)

* Friday's "Kimmel" was an encore

SEASON TO DATE

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.7 rating, 3 share
CBS "Late Show," 0.7/3
11:35 p.m.-12 midnight ET
ABC "Nightline," 0.8/3
12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.4/3
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.2 million viewers
CBS "Late Show," 3.0 million viewers
11:35 p.m.-12 midnight ET
ABC "Nightline," 3.8 million viewers
12 midnight-1 a.m. ET
ABC "Kimmel," 1.9 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.5 million viewers
CBS "Late Late Show," 1.5 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers

SELECTED CABLE RESULTS, WEEK OF OCTOBER 15-19

NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 1.0
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.8
TBS, 11 p.m.-midnight, "Conan," 0.4**
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9
Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS
Comedy Central, 11-11:30 p.m. "The Daily Show," 2.2 million
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.7 million
TBS, 11 p.m.-midnight, "Conan," 0.7 million**
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million
Adult Swim, 12:30-1:30 a.m. ET, 1.4 million



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