NBC Olympics won four prestigious Olympic Golden Rings awards - three golds and one silver - in Lausanne, Switzerland, at the International Olympic Committee's biennial awards ceremony on Tuesday, Nov. 7. Jim Bell, President, NBC Olympics Production and Programming, accepted the four awards on behalf of NBCUniversal and NBC Sports Group.
NBC Olympics won gold in the following three categories for its presentation of the 2016 Olympics in Rio de Janeiro, Brazil:
NBC Olympics also won silver for Best On-Air Promotion for its Rio 2016 Olympic promotional campaign, which featured a primetime promotional "Road Block" across 18 NBCUniversal networks.
The Olympic Golden Rings are awarded by the IOC biennially to honor broadcasters for their outstanding coverage of the Olympic Games. Tuesday's awards were specifically for Rio.
This year, clips from countries around the world were judged by an international jury, with winners receiving their prizes in Lausanne, Switzerland, in the presence of IOC President Thomas Bach.
NBCUniversal presented an unprecedented 6,755 hours of programming for the Games of the xxI Olympiad. NBC Olympics' coverage of the 15 nights of primetime competition registered a Total Audience Delivery average of 27.5 million viewers - ranking Rio 2016 as the second-highest average audience on record for the competition for any non-domestic Summer Games. Across NBCOlympics.com and the NBC Sports app, there was a record 3.5 billion total streaming minutes.
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