More Americans turned to NBC News for coverage of the 2016 Republican National Convention than any other broadcast television network. According to Nielsen Media Research data, NBC News's coverage of the 2016 RNC averaged 4.6 million viewers during its four nights of coverage (July 18 - 21), +47% more than ABC (3.1 million) and +53% over CBS (3 million). In the news demo, NBC averaged 1.7 million A54-54 viewers, leading ABC by +600,000 (+55%) and CBS by +786,000 (+86%).
On Thursday night (10p-11:45p),
NBC averaged 4.6 million total viewers, outperforming
ABC by +726,000 (+19%) and
CBS by +778,000 (+20%).
NBC delivered a 3.0/6 Household rating/share, ahead of both
CBS and ABC's 2.5/5.
In the key news demographic of A25-54,
NBC News averaged 1.4 million A25-54 viewers on Thursday, outperforming both
ABC (+23%) and
CBS (+46%). In A18-49,
NBC also topped
ABC and CBS, averaging a 1.1 rating, beating
ABC by +32% and
CBS by +48%.
NBC News was also the most-watched broadcast network for the first three nights of the GOP convention. A combined 7.5 million people watched
NBC News and
MSNBC from 10-11:45p hour on Thursday night.
NBC was the only network to grow across the board from night four of the 2012 Republican National Convention. The fourth night of the 2016 convention represented a +29% increase in total viewers, a +35% increase in A25-54 and a +34% increase in A18-49.
Lester Holt anchored
NBC News's primetime coverage of the Republican National Convention, joined by Savannah Guthrie and Chuck Todd.
NBC News correspondent Tom Brokaw and political commentator Nicolle Wallace also contributed. Holt will anchor
NBC News's primetime coverage of the 2016 Democratic National Convention starting Monday, July 25.
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