More Americans turned to NBC News and MSNBC combined for coverage of the first night of the 2016 Democratic National Convention than any other broadcast or cable television network. According to Nielsen Media Research data,?the two networks drew a combined total of 8.9 million total viewers from 10-11:30 p.m. ET, including a total of 3.1 million viewers in the key news demographic of A25-54.?
The
NBC News broadcast network coverage (10-11:25 p.m.) averaged 4.3 million total viewers, outperforming
ABC by +186,000 (+5%) and
CBS by +1.1 million (+34%). ?Among viewers A25-54,
NBC News averaged 1.7 million viewers, leading
ABC by +380,000 (+28%) and
CBS by +679,000 (+64%). In A18-49,
NBC averaged a 1.1 rating, beating
ABC by +33% and
CBS by +89%.
MSNBC topped
FOX News, ABC, and
CBS across the board during the 10-11:30 p.m. ET speeches, drawing an average of 4.6 million total viewers and 1.4 million viewers A25-54.?
MSNBC also beat
Fox News across the board during full primetime coverage from 8-11 p.m. ET with 3.7 million total viewers and 1.1 million viewers A25-54. ?
Holt anchored
NBC News's primetime coverage of the Democratic National Convention, joined by Savannah Guthrie and Chuck Todd. The primetime hour featured an interview with Bernie Sanders' wife, Jane Sanders.
NBC News correspondent Tom Brokaw and Andrea Mitchell also contributed to the network's primetime coverage. Holt will anchor live inside the convention hall through Thursday.
Rachel Maddow and Brian Williams anchored MSNBC's coverage from New York, joined by Chris Matthews and the full team of
NBC News and
MSNBC correspondents and contributors in Philadelphia. ?
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