NBC News Digital Group Announces Update to iOS App

Breaking News, part of the NBC News Digital Group, released today a major update to its iOS app and BreakingNews.com website that, for the first time, allows mobile users to personalize their breaking news feed. With no registration or set up required, the redesigned app provides consumers with customizable and immediate news and information backed by the trusted editorial vetting of the Breaking News team. The Breaking News app launches today on all iOS systems and will be available for Android in the coming weeks.

Features of the new Breaking News iOS app include:

• "Alert": By tapping the alarm bell icon, users can get real-time push notifications whenever news breaks about a specific topic, from places and well-known people to ongoing stories. Each notification is a standalone alert featuring only new, original and significant updates. Merging SPEED with journalistic curation, this feature is especially powerful for mobile users.

?Features of both the iOS app and BreakingNews.com include:

• "Mute": By tapping the mute icon next to a topic or story, users can hide it - and all subsequent updates - from their feed. However, if there's a major update to one of these muted topics, Breaking News will still send an alert for universally breaking news.
• "Whoa!": When users are surprised by a breaking update, they can tap the "Whoa!" button and register their reaction with other Breaking News users. They can also choose to share the alert seamlessly on social, email, SMS or read-later services. As users "whoa" updates in real-time, they power a list of the most surprising stories, photos and videos at the bottom of the feed.

Users can also pinpoint breaking alerts on a map, save topics for later viewing, choose from a higher volume of updates than Breaking News' social accounts, and receive "editor's notes" with inside guidance around conflicting or inaccurate social media reports.

"Sometimes it seems like everything is 'breaking news' in today's social media world, so we've rebuilt Breaking News to instantly deliver what matters to you," said Cory Bergman, General Manager of Breaking News. "Our new app is a personal alert service that enables users to control the breaking updates they want to discover without missing out on the unexpected. When combined with our track record of SPEED and accuracy, it's a powerful tool for a new generation of mobile consumers."

To download the Breaking News app for iOS visit https://itunes.apple.com/us/app/breaking-news-+/id394533293?mt=8.

GE is the first partner to work with Breaking News to feature native advertising in the news feed that highlights how innovation through the Industrial Internet and Brilliant Machines are reshaping our world today.

Breaking News delivers the breaking news that matters to you as it happens, straight from the source. The first organization to curate breaking news around the clock, it began as @breakingnews on Twitter and expanded in 2010 to BreakingNews.com, several mobile apps and Breaking News-branded accounts across all the major social networks. Today, Breaking News is a mobile-first organization with a thriving, quickly-growing audience and a track record of lightning-fast, trustworthy coverage. A standalone startup owned by NBC News Digital, Breaking News has offices in Seattle, New York, Los Angeles and London.

NBC News is a leading source of global news and information operating for over 75 years. Every week, NBC News provides more than 25 hours of television news programming with the top-rated "NBC Nightly News with Brian Williams" and "Meet the Press" programs as well as America's longest-running morning news program, "TODAY," and the Primetime newsmagazine, "Dateline." The continuously growing online presence of the NBC News Digital Group, including NBCNews.com, provides something for every news consumer with comprehensive offerings that deliver the best in breaking news, segments from NBC News broadcasts, live video coverage, original journalism, lifestyle features, commentary and local updates.

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