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NBC News DNC Coverage Leads Preliminary Numbers in 10 PM Time Slot

By: Jul. 29, 2016
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"Hollywood Game Night" (0.7/3 in 18-49, 2.8 million viewers overall from 9-10 p.m. ET): Tops "Greatest Hits" and "Home Free" originals to rank #2 in the time period among the Big 4 in 18-49 and total viewers.

Ranks #2 or tied for #2 in the time period among those nets in every key measure.

Grows from half-hour to half-hour by +7% in total viewers (2.7 million to 2.9 million), +11% in adults 25-54 (0.9 to 1.0) and +20% in women 25-54 (1.0 to 1.2).

Will add viewers via time-shifting and VOD: "HGN" this season has grown by +13% in 18-49 (1.02 to 1.15) and 364,000 viewers overall (3.8 million to 4.2 million) going from L+SD to L+7.

An encore telecast of "Running Wild with Bear Grylls" (0.7/3 in 18-49, 3.0 million viewers overall from 10-11 p.m. ET): Ranks #1 in the time period among the Big 4 nets in men 18-34.

Will add substantial viewership via time-shifting and VOD: last summer, "Running Wild" increased by +23% in 18-49 (1.17 to 1.44) and 664,000 viewers overall (3.4 million to 4.1 million) going from L+SD to L+7.

Please note that live Convention coverage at 10 p.m. is subject to significant revision in official national ratings.

Currently NBC News coverage of Night 4 of the Democratic National Convention is averaging a 0.9/3 in 18-49, 3.7 million viewers overall in preliminary fast-affiliate results from 10-11 p.m. ET (which are subject to change). In the hour, NBC: Currently wins the time period among ABC, CBS and NBC in adults 18-49, adults 25-54 and total viewers.

Has ranked #1 in 18-49 and total viewers among ABC, CBS and NBC for eight of eight nights of political convention coverage over the last two weeks.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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