For the third night in a row, more Americans turned to NBC News for coverage of the 2016 Republican National Convention than any other broadcast television network. According to Nielsen Media Research data, the NBC News coverage (10p-11:17p) averaged 5.1 million total viewers, outperforming ABC by +2.7 million (+118%) and CBS by +2.5 million (+96%). NBC delivered a 3.2/6 Household rating/share, ahead of CBS' 1.7/3 and ABC's 1.6/3.
In the key news demographic of A25-54,
NBC News averaged 1.8 million A25-54 viewers, doubling the reach of both
ABC (+121%) and
CBS (+142%). In A18-49,
NBC also doubled the audience of
ABC and CBS, averaging a 1.1 rating, beating
ABC by +130% and
CBS by +136%.
NBC is the only network to grow its total viewer audience each night of the Republican National Convention.
NBC News was also the most-watched broadcast network for the first two nights of the GOP convention. A combined 7.1 million people watched
NBC News and
MSNBC in the 10p hour on Wednesday night.
NBC was the only network to grow across the board from night three of the 2012 Republican National Convention. The third night of the 2016 convention represented a +24% increase in total viewers, a +21% increase in A25-54 and a +7% increase in A18-49.
Lester Holt anchored
NBC News's primetime coverage of the Republican National convention, joined by Savannah Guthrie and Chuck Todd.
NBC News correspondents Tom Brokaw, Andrea Mitchell, Hallie Jackson and Katy Tur also contributed to the primetime hour, along with political commentator Nicolle Wallace. Holt will anchor
NBC News's primetime coverage from live inside the convention hall through Thursday.
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