"NBC Nightly News" was America's most-watched evening newscast for the week of February 23-27, 2015, according to Nielsen Media Research data. The NBC broadcast was #1 in total viewers and the A25-54 and A18-49 demos.
Versus the same week last season, Nightly added +29,000 total viewers, +16,000 A18-49 viewers, and +97,000 A25-54 viewers. Nightly's A18-49 advantage vs.
ABC widened by 469% week-to-week (+148,000 vs. +26,000 during the prior week). Compared to 1Q'15 levels, Nightly increased its deliveries in both A18-49 and A25-54 viewers by +25,000. Nightly has been #1 among total viewers for 284 consecutive weeks and 332 of the last 333 weeks.
Season-to-date, Nightly is the #1 evening news program in total viewers and all key demographics. Nightly is averaging 9.400 million total viewers this season, leading
ABC by +6% (+559,000) and
CBS by +27% (+1.972 million). Nightly's 1.625 million A18-49 viewers leads
ABC by +10% (+143,000) and
CBS by +35% (+424,000) this season. Nightly is averaging 2.246 million A25-54 viewers season-to-date, topping
ABC by +2% (+38,000) and
CBS by +26% (+457,000).
NOTE: Year-ago comparisons are versus the first week following the Sochi Olympics.
Weekly Highlights:
Nightly averaged 9.671 million total viewers, leading
ABC WORLD NEWS Tonight by +198,000 and
CBS EVENING NEWS by +1.644 million.
On Monday, Nightly posted the biggest audience of the week with 10.399 million viewers.
Nightly averaged 2.463 million A25-54 viewers, topping
ABC by +90,000 and
CBS by +507,000.
Nightly delivered a 2.1 A25-54 rating, +1 tenth more than
ABC and +5 tenths more than CBS.
On Thursday, Nightly posted its second biggest demo win of the season, beating
ABC by +471,000 A25-54 viewers (best since 1/5/2015).
Nightly averaged 1.764 million A18-49 viewers, topping
ABC by +148,000 and
CBS by +453,000.
Nightly delivered a 1.4 A18-49 rating, +1 tenth more than
ABC and +4 tenths more than CBS.
WEEK OF FEBRUARY 23-27, 2015
Total Viewers A25-54 Rating A25-54 Viewers A18-49 Ratings A18-49 Viewers
NBC 9.671 2.1 2.463 1.4 1.764
CBS 8.027 1.6 1.956 1.0 1.311
ABC 9.473 2.0 2.373 1.3 1.616
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