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NBC NIGHTLY NEWS WITH LESTER HOLT is No. 1 for 30 Straight Weeks

By: Jan. 03, 2018
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NBC NIGHTLY NEWS WITH LESTER HOLT is No. 1 for 30 Straight Weeks  Image

NBC NIGHTLY NEWS WITH LESTER HOLT is the #1 most-watched broadcast in the key demo for the month of December 2017, winning 30 straight months, according to Nielsen Research data. The broadcast continues its winning streak among A25-54 viewers, averaging 2.1 million A25-54 viewers in December 2017, beating "ABC World News Tonight" by +209,000 viewers (+11%) and "CBS Evening News" by +699,000 viewers (+50%).

Now for 32 consecutive months, "Nightly News" is also the most-watched among A18-49 viewers, averaging 1.5 million and topping ABC by +229,000 viewers (+18%) and CBS by +531,000 viewers (+55%).

8.9 million total viewers tuned in to "Nightly News" for the month of December 2017: +2.1 million total viewers (+31%) more than "CBS Evening News."

"Nightly News" is #1 in the key demo and A18-49 viewers for the fourth quarter of 2017, marking 10 straight quarter wins in both demos. "Nightly News" averaged 2.0 million A24-54 viewers, outperforming ABC by 126,000 (+7%) and CBS by +579,000 (+42%). An average of 1.4 million A18-49 viewers tuned in, +152,000 (+12%) more than ABC and +460,000 (+50%) ahead of CBS. 8.5 million total viewers tuned into "Nightly News" this quarter, topping CBS by +1.9 million (+29%).

For the week of December 25, "Nightly News" was #1 in the key demo for the 80th straight week, averaging 2.0 million A25-54 viewers, leading ABC by +106,000 viewers (+6%) and CBS by +527,000 viewers (+36%). For 125 of the past 126 weeks, Nightly News was also the most-watched among A18-49 viewers, averaging 1.5 million and topping ABC by +157,000 viewers (+12%) and CBS by +462,000 viewers (+46%). 8.7 million total viewers tuned in to "Nightly News" for the week of December 25 besting "CBS Evening News" by +1.9 million total viewers (+27%).

"Nightly News" continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in four seasons.

For the week of December 25, "Nightly News" rated for three nights (Dec. 26, Dec. 27, and Dec. 28) due to the Christmas and New Year's holiday. Craig Melvin anchored Tuesday, December 26 - Thursday, December 28 and Kate Snow anchored on Friday, December 29.

The broadcast also continues to dominate its competition on social media with more followers on Facebook and a sevenfold advantage in Twitter engagement compared to "CBS Evening News."



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