"NBC Nightly News with Lester Holt" was #1 across the board for the second straight week, increasing its audiences and widening its advantages over the competition in all categories compared to the prior week.
The
NBC broadcast topped ABC's "World News Tonight" by almost 1 million viewers (+951,000), nearly tripling its lead week-to-week (vs. 326k) and marking its biggest total viewer win over
ABC of 2015 (since week of 12/22/2014). Nightly has now won 7 of the last 10 weeks among total viewers.
Nightly also delivered its biggest A25-54 and A18-49 audiences since March (since 3/23 and 3/2, respectively) and significantly widened its lead over the competition in both demos week-to-week. Nightly delivered its best A25-54 advantage over
ABC in nearly six months (since 1/5/2015) and over
CBS in three months (since 3/23/2015).
Nightly posted the biggest gains among the network newscasts week-to-week, increasing in total viewers (+5%, or +401,000), A25-54 viewers (+3%, or +61,000), and A18-49 viewers (+4%, or +58,000).
ABC declined across the board week-to-week.
Versus the 2Q'15 averages, Nightly posted gains in total viewers (+8%, or +659,000), A18-49 viewers (+16%, or +201,000), and A25-54 viewers (+11%, or +209,000).
ABC was down in all measures vs. 2Q.
Nightly was also up in all categories compared to the same week last season, posting increases in total viewers (+12%, or +894,000), A18-49 viewers (+24%, or +286,000), and A25-54 viewers (+17%, or +299,000).
Season-to-date, Nightly is #1 in both total viewers and A18-49, and is now tied with
ABC in the A25-54 demo.
Note: All three broadcasts are based on a four-day average (Mon-Thurs) due to the July 4th holiday.
Weekly Highlights:
Nightly averaged 8.449 million total viewers, +951,000 (+13%) more than
ABC WORLD NEWS Tonight and +1,712,000 (25%) ahead of
CBS Evening News.
This marks Nightly's largest total viewer audience since the week of 3/23/15, biggest victory over
ABC since 12/22/14 and biggest victory over
CBS since 3/23/15.
Nightly averaged 2.031 million A25-54 viewers, leading
ABC by +245,000 (+14%) and
CBS by +521,000 (+35%).
This marks Nightly's best A25-54 viewer delivery since the week of 3/23/15, biggest victory over
ABC since 1/5/15 and biggest victory over
CBS since 3/23/15.
Nightly delivered a 1.7 A25-54 rating, +2 tenths more than
ABC and +4 tenths more than CBS.
Nightly averaged 1.490 million A18-49 viewers, leading
ABC by +227,000 (+18%) and
CBS by +460,000 (+45%).
This marks Nightly's best A18-49 delivery since the week of 3/2/15, biggest victory over
ABC since 2/2/15 and biggest victory over
CBS since 3/2/15.
Nightly delivered a 1.2 A18-49 rating, +2 tenths ahead of
ABC and +4 tenths more than CBS.
Season-to-Date Highlights:
Nightly is averaging 8.801 million total viewers, outperforming
ABC by +4% (+347,000) and
CBS by +24% (1.679 million).
Nightly is averaging 2.089 million A25-54 viewers this season, tied for #1 with
ABC and leading
CBS by +26% (+425,000).
Nightly is averaging 1.499 million A18-49 viewers this season, leading
ABC by +6% (+86,000) and
CBS by +33% (+371,000).
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