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NBC NIGHTLY NEWS WITH LESTER HOLT Wins Key Demo Again

By: Apr. 11, 2017
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NBC NIGHTLY NEWS WITH LESTER HOLT ranked #1 in the demo for the week of April 3, averaging 1.8 million A25-54 viewers, leading "ABC World News Tonight" by +71,000 viewers (+4%) and "CBS Evening News" by +393,000 viewers (+29%). Nightly News holds its largest demo leads over ABC and CBS in three seasons. Compared to last season, Nightly News' demo lead over ABC is up +15%, while its advantage over CBS is up +12%.

Among A18-49, Nightly News averaged 1.3 million viewers, topping ABC by +74,000 (+6%) and CBS by +286,000 (+29%). The NBC News broadcast has ranked #1 in A25-54 and A18-49 for 88 of the last 89 weeks.

For the week, Nightly News averaged 8 million total viewers, leading CBS EVENING NEWS by +1.7 million (+27%). Season to date, Nightly News is the #1 evening newscast across the board.

Weekly Highlights:

  • Nightly News averaged 1.8 million A25-54 viewers, outperforming ABC by +71,000 (+4%) and CBS by +393,000 (+29%).
  • Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +74,000 (+6%) and CBS by +286,000 (+29%).
  • Nightly News has ranked #1 in A25-54 and A18-49 for 88 of the past 89 weeks.
  • Nightly News averaged 8 million total viewers, leading CBS EVENING NEWS by +1.662 million (+27%).

Season Highlights:

  • Nightly News is the #1 evening newscast across the board.
  • Nightly News holds its largest A25-54 advantages over ABC and CBS in three seasons.
  • Compared to last season, Nightly News' demo lead over ABC is up +15%, while its advantage over CBS is up +12%.

Week of April 3 - April 7, 2017:

Total Viewers A25-54 Rating A25-54 Viewers A18-49 Rating A18-49 Viewers
NBC 7.910 1.46 1.759 0.98 1.260
CBS 6.248 1.14 1.366 0.76 0.974
ABC 7.929 1.40 1.688 0.92 1.186


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