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NBC NIGHTLY NEWS WITH LESTER HOLT Ranked #1 in Key Demo

By: Jul. 12, 2016
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NBC NIGHTLY NEWS WITH LESTER HOLT" ranked #1 in the A25-54 demo for the week of July 4, averaging 2 million viewers, outperforming "ABC World News Tonight" by +227,000 (+13%) and "CBS Evening News" by +370,000 million (+23%). Nightly News won all four rated evenings during the holiday week, posting its highest demo delivery in three weeks. The NBC News broadcast has led ABC by at least 200,000 A25-54 viewers in each of the last four weeks. Nightly News increased its demo lead over ABC by 28% year over year (+227,000 last week vs. +178,000 last year).

Nightly News also averaged 1.4 million A18-49 viewers for its best delivery in that demo in three weeks, topping ABC by +133,000 (+9%) and CBS by +251,000 (+22%).

Season to date, Nightly News is the #1 evening news program in total viewers, A25-54 and A18-49 viewers. Nightly News has ranked #1 in A25-54 and A18-49 for 49 of the past 50 weeks.

Weekly Highlights:

  • Nightly News averaged 7.74 million total viewers, leading CBS EVENING NEWS by +1.127 million (+17%).
  • Nightly News averaged 2 million A25-54 viewers, outperforming ABC by +227,000 (+13%) and CBS by +370,000 (+23%).
  • Nightly News has ranked #1 in A25-54 and A18-49 in 49 of the last 50 weeks.
  • Nightly News posted its highest demo delivery in three weeks and has led ABC by at least 200,000 A25-54 viewers in each of the last four weeks.
  • Versus the same week last season, Nightly's A25-54 lead over ABC is 28% higher (+227,000 last week vs. +178,000 last year).
  • Nightly News won all four rated evenings in A25-54.
  • Nightly News averaged 1.373 million A18-49 viewers, topping ABC by +133,000 (+9%) and CBS by +251,000 (+22%)
  • This was also Nightly News's best A18-49 delivery in the last three weeks.
  • Week to week, Nightly News posted gains among A25-54 viewers (+3%, or +61,000) and A18-49 viewers (+6%, or +74,000).


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