News on your favorite shows, specials & more!

NBC NIGHTLY NEWS WITH LESTER HOLT Post Year-to-Year Growth in Key Demos

By: Dec. 15, 2015
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

NBC NIGHTLY NEWS WITH LESTER HOLT was #1 in total viewers and all categories for the week of December 7-11, and the only evening newscast to post year-to-year growth in the key demos: A25-54 (+2%, or +32,000) viewers and A18-49 (+1%, or +18,000) viewers.

Compared to the same week last season, Nightly posted larger advantages over both ABC and CBS among A25-54 and A18-49 viewers. ABC was the only newscast to post losses across the board: total viewers (-2%), A25-54 (-8%) and A19-49 viewers (-8%).

The NBC broadcast won all five evening last week among total viewers, A25-54 viewers and A18-49 viewers. Nightly has now been #1 among total viewers all 25 weeks since Holt was named anchor and #1 in all key demos for 23 of the past 25 weeks.

For the 2015 calendar year, Nightly is the #1 evening newscast across the board. Versus the same period in 2014, Nightly's A25-54 advantage over ABC has improved by +21%.

Compared to its 4Q'15-to-date levels, the NBC broadcast delivered increases across-the-board: (+2%, or +155,000), A25-54 viewers (+1%, or +30,000), and A18-49 viewers (+3%, or +52,000). Nightly's advantages over ABC were also up double digits-- up +28% in total viewers and A18-49 viewers and +15% among A25-54 viewers.

Weekly Highlights:

Nightly averaged 8.982 million total viewers, outperforming ABC by +438,000 (+5%) and CBS by +1.498 million (+20%).
Nightly secured the #1 spot in total viewers for the 25th consecutive week, 30th of the last 33 weeks, and the 365th of the last 373 weeks.
Nightly averaged 2.165 million A25-54 viewers, +209,000 (+11%) higher than ABC and +431,000 (+25%) more than CBS.
Nightly has been #1 among A25-54 for 23 of the last 25 weeks.
Nightly averaged 1.587 million A18-49 viewers, leading ABC by +280,000 (+21%) and CBS by +433,000 (+38%).
Nightly won its 20th straight week among A18-49 viewers, its 24th of the last 25 weeks, and its 28th of the last 31 weeks.
Season-to-Date Highlights:

Nightly averages 8.841 million total viewers, +343,000 (+4%) higher than ABC and +1.511 million (+21%) more than CBS.
Nightly averages 2.138 million A25-54 viewers, +182,000 (+9%) more than ABC and +481,000 (+29%) ahead of CBS.
Nightly has seen a +197,000 viewer turnaround in the A25-54 gap versus last year when it trailed ABC by -15,000.
Nightly averages 1.540 million A18-49 viewers, +223,000 (+17%) more than ABC and +427,000 (+38%) more than CBS.
Compared to the same point last season, Nightly's A18-49 lead over ABC is up by 88% while its advantage over CBS is 12% higher.



Comments

To post a comment, you must register and login.



Videos