NBC NIGHTLY NEWS WITH LESTER HOLT won the key demo for the week of October 2, marking its 68th straight week as the #1 most-watched evening broadcast, according to Nielsen Research Data. On Monday, October 2, Holt anchored a one-hour extended "NBC Nightly News" broadcast on the Las Vegas shooting on the ground. He continued to anchor on the ground through Wednesday, October 4, updating the broadcast for West Coast viewers all three nights.
The broadcast continues its winning streak in the key demo averaging 2 million A25-54 viewers, beating "ABC World News Tonight" by +147,000 viewers (+8%) and "CBS Evening News" by +580,000 viewers (+41%). Nightly News grew the most week-to-week in the key demo compared to the competition.
For 113 of the past 114 weeks, Nightly News was also the most-watched among A18-49 viewers, averaging 1.4 million and topping
ABC by +163,000 viewers (+13%) and
CBS by +467,000 viewers (+49%). Nightly News grew the most week-to-week in the A18-49 demo compared to the competition.
8.2 million total viewers tuned in to Nightly News for the week of October 2. Nightly News bested "CBS Evening News" by +1.7 million total viewers (+27%) and grew its week-over-week total audience.
Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over
CBS in six seasons.
The broadcast also continues to dominate the competition on social media with more followers on Facebook and a fivefold advantage in Twitter engagement compared to ABC's "World News Tonight."
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