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NBC NIGHTLY NEWS WITH BRIAN WILLIAMS Wins 25th Sweep in Viewers, Key Demos

By: Dec. 04, 2013
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"NBC Nightly News with Brian Williams" was America's most-watched network evening newscast for the November 2013 sweep period, according to Nielsen Media Research data. This marks Nightly's 25th consecutive sweep win in both total viewers and rating Adults 25-54, Nightly's best November sweep total viewer delivery since 2006, and Nightly's largest November sweep advantage over ABC since 2010.

Highlights:
· Nightly averaged 9.318 million total viewers, +13% (+1,095,000) more than ABC World News' 8.223 million, and +28% (2,034,000) more than CBS Evening News' 7.284 million.
· Compared to the November 2012 sweep, Nightly posted gains in total viewers (9.318 million vs. 8.995 million).
· Nightly averaged a 2.0 A25-54 rating, +18% (+3 tenths) more than ABC World News and +33% (+5 tenths) more than CBS Evening News.
· Nightly delivered 2.335 million viewers A25-54, topping ABC by +290,000 and CBS by +546,000.

Nightly has placed first in:
· TOTAL VIEWERS: 25 consecutive sweeps, and 12 consecutive November sweeps
· RATING ADULTS 25-54: 25 consecutive sweeps (includes 3 ties), and 17 consecutive November sweeps (2 ties).
· RATING MEN 25-54: 70 consecutive sweeps (includes 5 ties), and 18 consecutive November sweeps.
· RATING WOMEN 25-54: 21 consecutive sweeps (includes 1 tie), and 6 consecutive November sweeps.



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