"NBC Nightly News with Brian Williams" continued as America's most-watched network evening newscast for the week ending December 13, 2013, according to Nielsen Media Research data.
As Brian Williams anchored from South
Africa on the day of Nelson Mandela's public memorial service, Tuesday night's broadcast drew nearly 9.8 million total viewers, topping
ABC by nearly 1.4 million.
For the week, Nightly topped World News by 1.013 million total viewers , marking the sixth consecutive week that the
NBC broadcast topped
ABC by over 1 million viewers. Nightly has also topped
ABC by +3 tenths in the demo for the third week in a row and over +300,000 viewers for the second straight week. Over the past two weeks, Nightly has improved its A25-54 viewer lead over
ABC World News by +22% versus its 4Q'13 average.
Season-to-date, Nightly has widened its total viewer advantage over
ABC by +37% versus the same period last year. Also season-to-date, Nightly is delivering its biggest total viewer audience (8.936 million) to start a season since 2006 and its best advantage over
ABC (+1,021,000) since 2010.
Weekly Highlights:
· Nightly delivered 9.299 million total viewers, +1,013,000 more than
ABC World News' 8.286 million and +1,935,000 more than
CBS Evening News' 7.364 million.
· Nightly averaged a 6.2/11 Household rating, ahead of ABC's 5.5/10 and CBS' 4.8/9.
· Nightly delivered a 2.0 A25-54 rating, +3 tenths ahead of ABC's 1.7 and +4 tenths more than CBS's 1.6 rating.
· Among A25-54 (000), Nightly averaged 2.366 million viewers, +323,000 ahead of World News' 2.043 million, and +489,000 ahead of Evening News' 1.877 million.
Trends:
· Nightly has won in total viewers for 222 consecutive weeks, and in 269 of the past 270 weeks.
· Nightly has won in viewers A25-54 for 263 of the past 264 weeks.
Patrick Burkey is the executive producer of "NBC Nightly News with Brian Williams." For more news and information, go to www.nbcnightlynews.com, Facebook.com/NBCNightlyNews, or follow on Twitter @nbcnightlynews.
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