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NBC NIGHTLY NEWS Ranks No. 1 in Key Demo Again

By: Mar. 07, 2017
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NBC NIGHTLY NEWS WITH LESTER HOLT ranked #1 in the demo for the week of February 27, averaging 2 million A25-54 viewers, leading "ABC World News Tonight" by +139,000 (+8%) and "CBS Evening News" by +518,000 (+36%). Compared to the same week last season, Nightly News more than doubled its demo lead over ABC (+139,000 vs. +61,000 last year) while its advantage over CBS improved by +7% (+518,000 vs. +483,000). Nightly News holds its largest demo leads over ABC and CBS in three seasons.

Among A18-49, Nightly News averaged 1.5 million viewers, topping ABC by +171,000 (+13%) and CBS by +424,000 (+41%). Compared to the same week last season, Nightly News more than tripled its A18-49 lead over ABC (+171,000 vs. +46,000 last year). The NBC News broadcast has ranked #1 in A25-54 and A18-49 for 83 of the last 84 weeks.

For the week, Nightly News averaged 8.3 million total viewers, leading CBS EVENING NEWS by +1.6 million (+22%). Season to date, Nightly News is the #1 evening newscast across the boar

Weekly Highlights:

  • Nightly News averaged 2 million A25-54 viewers, outperforming ABC by +139,000 (+8%) and CBS by +518,000 (+36%).
  • Compared to the same week last season, Nightly News more than doubled its demo lead over ABC (+139,000 vs. +61,000 last year) while its advantage over CBS improved by 7% (+518,000 vs. +483,000).
  • Nightly News averaged 1.5 million A18-49 viewers, topping ABC by +171,000 (+13%) and CBS by +424,000 (+41%).
  • Compared to the same week last season, Nightly News more than tripled its A18-49 lead over ABC (+171,000 vs. +46,000 last year).
  • Nightly News has ranked #1 in A25-54 and A18-49 for 83 of the past 84 weeks.

Season Highlights:

  • Nightly News is the #1 evening newscast across the board.
  • Nightly News holds its largest A25-54 advantages over ABC and CBS in three seasons.
  • Compared to last season, Nightly News' demo lead over ABC is up +25%, while its advantage over CBS is up +13%.


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