NBC NIGHTLY NEWS Draws Biggest Total Viewer Audience in Over a Year

NBC NIGHTLY NEWS WITH LESTER HOLT was #1 across the board and delivered its largest total viewer audience in over a year (since the week of 1/5/15). Nightly averaged over 10 million viewers each night for the first time since the week of 1/5/15, and also posted the widest total viewer advantages over ABC in 4 weeks (12/21/15) and over CBS in 7 weeks (11/30/15).

The NBC broadcast delivered its biggest A25-54 demo audience and widest gap over ABC since the Sochi Olympics (the week of 2/10/14).

Week-to-week, Nightly posted the biggest gains among the evening newscasts across-the-board in total viewers, (+10%, or +918,000), A25-54 viewers (+17%, or +406,000), and A18-49 viewers (+16%, or +266,000). Nightly also more than quadrupled its total viewer lead over ABC (by 355%), more than doubled its A25-54 advantage (by 107%) and improved its A18-49 gap by 50%.

Compared to the same week last season, the NBC broadcast delivered the largest growth across-the-board in total viewers (+9%, or +875,000), A25-54 viewers (+19%, or +432,000), and A18-49 viewers (+20%, or +331,000).

Nightly has now won among total viewers for 29 of the 31 weeks, 322 of the last 331 weeks, and 370 of the last 381 weeks.

NOTE: As of 12/28/15, Nielsen national ratings are based on an expanded sample known as "NPX," which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs. While NPX is now the official currency of record, all data pre-12/28/15 remains based on the old sample -- so year-to-year and other comparisons are versus pre-NPX data.

Weekly Highlights:

Nightly averaged 10.319 million total viewers, outperforming ABC by +532,000 (+5%) and CBS by +1.846 million (22%).
Nightly averaged 2.743 million A25-54 viewers, +466,000 (+20%) higher than ABC and +657,000 (+31%) more than CBS.
Nightly averaged 1.969 million A18-49 viewers, leading ABC by +334,000 (+20%) and CBS by +520,000 (+36%).
Nightly won its 8th consecutive week in A25-54 demo viewers and has been #1 in 29 of the last 31 weeks.
The NBC broadcast is #1 in A18-49 viewers for 26 consecutive weeks and 34 of the last 37 weeks.
Season-to-Date Highlights:

Nightly is averaging 9.046 million total viewers, leading ABC by +297,000 (+3% )and CBS by +1.523 million (+20%).
Nightly is averaging 2.212 million A25-54 viewers, leading ABC by +208,000 (+10%) and CBS by +477,000 (+28%).
Nightly is averaging 1.595 million A18-49 viewers, leading ABC by +229,000 (+17%) and CBS by +421,000 (+36%).
Nightly is the only evening newscast to post A25-54 growth this season (+1.6%, or +35,000) while both ABC (-7%, or -154,000) and CBS (-1%, or -12,000) have declined.
Nightly has widened its A25-54 lead vs. ABC by 189,000 viewers versus last season (+208,000 lead this season vs. a +19,000 gap last year).
Nightly has also improved its A25-54 gap over CBS by 11% versus last season (477,000 lead this season vs. +430,000 a year ago).
Nightly is showing wider A18-49 advantages this season over both ABC (by 67%) and CBS (by 3%).

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