NBC NIGHTLY NEWS WITH LESTER HOLT is #1 in total viewers and all categories for the week of March 7-11, marking 35 wins in the 38 weeks since Holt was named anchor. Nightly posted its best total viewer margin and widest demo gap vs. ABC in four weeks (week of 2/8/16). The NBC broadcast is #1 in A25-54 viewers for the 15th straight week and 36 of the last 38 weeks.
On Tuesday, the night of key primaries including Michigan and Mississippi, Nightly outperformed
ABC by nearly +200,000 total viewers and nearly +250,000 A25-54 viewers.
Compared to the same week last season, Nightly delivered gains across-the-board in total viewers, (+8%, or +611,000), A25-54 viewers (+8%, or +150,000), and A18-49 viewers (+6%, or +89,000) and posted a 221,000 viewer turnaround in its A25-54 gap vs.
ABC (+148,000 win last week vs. a -73,000 loss a year ago). Nightly also improved its total viewer lead over
ABC by 600% (+77,000 last week vs. +11,000 a year ago) and its A18-49 lead by 130% (+99,000 last week vs. +43,000 last year).
Season-to-date, Nightly is the #1 evening news program in total viewers, A25-54 viewers, and A18-49 viewers.
NOTE: As of 12/28/15, Nielsen national ratings are based on an expanded sample known as "NPX," which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs. While NPX is now the official currency of record, all data pre-12/28/15 remains based on the old sample -- so year-to-year and other comparisons are versus pre-NPX data.
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